Posts by Erica Spitzley
Transforming Passion into a Successful Fitness Brand with Rachel Katzman of P.volve
Rachel Katzman is the Co-founder of P.volve, an omnichannel fitness brand that features a global on-demand platform, live virtual classes, a growing line of patented equipment, and studios in multiple cities. Launched in 2017, P.volve is known for its functional fitness philosophy and remains a leading force among women-led companies. Rachel also founded the haircare…Read More
Launching a Global Movement for Women with Santhi Ramesh of The Hershey Company
Santhi Ramesh is the CMO of The Hershey Company. A senior global marketing executive, Santhi’s career spans several years and across powerful brands such as Colgate-Palmolive, McCain Foods, and Walmart. She completed her Master of Business Administration degree at the Stephen M. Ross School of Business at the University of Michigan and graduated with a…Read More
Knowing Your Customers and Innovating Consumer-Centric Products with Mara Smith of Inspiro Tequila
Mara Smith is the Founder and CEO of Inspiro Tequila, an additive-free tequila brand owned, created, and inspired by women. After graduating from Pritzker School of Law at Northwestern University, Mara worked as an attorney for Mayer, Brown, & Platt and later as a corporate attorney for McDonald’s. Mara and the Inspiro Tequila team seek…Read More
Tackling Gender Inequality through Tech with Emma Bates of Diem
Emma Bates is the Co-founder and CEO of Diem, a social knowledge-sharing platform designed for women and non-binary individuals. An expert marketer and community builder, Emma served as the Head of Global Marketing for the travel brand, Away, and was the Head of Community for Whalar before co-founding Diem in 2020. Emma is also a…Read More
New 2022 Report Reveals Surprising Stats on Pandemic for Mamaprenistas – “The Juggle is Real!”
We are moving quickly into the third year of “unprecedented times” and working parents are burnt out. In order to shine some bright light on the issue in an effort to compel employers to change, 3 women founded companies Kuli Kuli, Sylvatex and Uncommon Cacao launched a Pandemic Supermom campaign last fall and surveyed over…Read More
Sparking a Digital-Native Self-Care Movement with Cyndi Ramirez-Fulton of Chillhouse
Cyndi Ramirez-Fulton is the Founder and CEO of Chillhouse, a day spa that serves fashionable cafe drinks in spaces designed to help its customers slow down and relax. As CEO of Chillhouse, Cyndi brings together her experience in hospitality and flair for brand marketing to grow the company. Cyndi has previously worked as the Brand…Read More
Marketing Your Brand: From a Grassroots Approach to Online Marketing with Amanda Zuckerman of Dormify
Amanda Zuckerman is the Co-founder and CEO of Dormify, a home decor brand and e-commerce store dedicated to fashion-minded girls and first-time renters. Amanda co-founded Dormify with her mother, Karen Zuckerman, while studying at Washington University in St. Louis, where she later graduated with a double-major in Design & Visual Communication and Marketing. In addition…Read More
Growing Your Audience through YouTube and Online Courses with Rebecca Zung
Bestselling author, Rebecca Zung, is one of the top 1% best divorce attorneys in the nation. Highly esteemed by her peers and the judiciary alike, Rebecca has been regarded by the U.S. News & World Report as one of the “Best Lawyers of America” while Trend Magazine has recognized her as “Legal Elite.” She is…Read More
The Value of Fundraising and Negotiating with Allie Egan of Veracity Selfcare
Allie Egan is the Founder and CEO of Veracity Selfcare, a company that creates personal skincare routines based on real data about hormones and biofactors that impact skin and health. Allie began her career in investment banking and private equity, working at Stern Stewart & Co. and Greenhill & Co. She later worked with The…Read More
Building a Data-Driven Brand with Rachel Sanders of Rootine
Rachel Sanders is the CEO and Co-founder of Rootine, a health and wellness organization dedicated to optimizing health and human performance through precision nutrition. Rachel started her career in investment banking and finance before embarking on her journey as an Entreprenista: she worked as an Associate and Analyst at Raymond James Financial Inc. and served…Read More