Sparking a Digital-Native Self-Care Movement with Cyndi Ramirez-Fulton of Chillhouse
Cyndi Ramirez-Fulton is the Founder and CEO of Chillhouse, a day spa that serves fashionable cafe drinks in spaces designed to help its customers slow down and relax. As CEO of Chillhouse, Cyndi brings together her experience in hospitality and flair for brand marketing to grow the company. Cyndi has previously worked as the Brand and Business Manager of Third Wave Fashion and served as the Editor-in-Chief and Creative Director of Taste the Style, a lifestyle site she founded in 2013.
Cyndi joins us today to discuss the power of cultivating a strong digital presence before launching your business. She divulges how her experience in her mother’s spa as a child sparked her passion for service and hospitality. She discusses the first businesses she started and what inspired her to launch Chillhouse. She outlines her process for launching a service-based spa business and explains how Chillhouse navigated its business challenges and the pandemic. Cyndi also provides insight on fundraising with friends and family and underscores why finding joy in what she does is key to her success as an Entreprenista.
“Where your personal brand and business can integrate is where the magic is.” – Cyndi Ramirez-Fulton
This week’s takeaways from Entreprenista:
- Cyndi’s entrepreneurial background and her journey launching Chillhouse
- How Cyndi sourced the first location for Chillhouse
- Management and operational challenges Cyndi had to overcome after launching Chillhouse
- Executing your brand’s presence and promise
- The lessons Cyndi learned from her first time fundraising for a spa business
- How Chillhouse’s early success sparked partnerships with companies like Nike to continue their revenue growth
- Chillhouse’s initial marketing strategies and building an Instagram-native brand
- How the company’s team has grown from its first launch
- How camaraderie between Chillhouse and its customers allowed the business to navigate through the pandemic
- Launching their first nail art product line
Our Favorite Quotes:
- “Opening a physical space for your business is a dance between finding space and pitching it, because you have to fundraise if you don’t have your own capital.” – Cyndi Ramirez-Fulton
- “Everyone needs a direct leader who can fully understand what they go through and inspire them to be better in their practice.” – Cyndi Ramirez-Fulton
- “When fundraising with friends, family, and angel investors, it’s important to build a community around your business and know that they’re going to be there with you.” – Cyndi Ramirez-Fulton
Connect with Cyndi Ramirez-Fulton:
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