Amelia Pavlik of FRESHJUICE + bubbly on wellness and work/life balance

Website Header Template (7)

Describe FRESHJUICE + bubbly in a few words?

A boutique business focused on connecting clients to wellness splurges to suit budgets big and small.

What made you take the leap to start your own business?

I love all things wellness, and for years, I’d searched for a resource that could provide me with the latest in luxury wellness products and experiences to suit my budget whether it was $50 or $5,000. Since I couldn’t find one, in February 2021, I took matters into my own hands and launched FRESHJUICE + bubbly.

What was your background prior to starting your own business?

I’ve worked in internal communications at Georgia Tech for more than a decade, have been a freelance wellness journalist for more than a decade, and have taught fitness classes ranging from cycling to barre for more than 20 years.

Did you always know you wanted to be an entrepreneur?

I don’t think being an entrepreneur was intentional. I landed here more because I follow the approach of finding things I enjoy doing — and then figuring out a way to make money doing them. That’s led to a variety of side hustles where I work for myself and pursue new ideas.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I’ve always been a content creator, so I used my website blog, Instagram, and Pinterest as my primary means to market. Things went pretty much as planned. However, Pinterest hasn’t been as much of a gold mine for driving users to my website as me and my business coach expected. That was a bit of a waste of money. Now, I’m using those marketing dollars elsewhere.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

I should have done a trademark search before settling on a business name. I wasted a bunch of time and money making a name adjustment and had to buy a new URL, get a new logo, etc.

What is the accomplishment you are the most proud of to date?

I’m thrilled to be negotiating a collaboration with an Atlanta hotel where I’ll be their in-house wellness cultivator!

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

Well, currently, I’m a team of one for FRESHJUICE + bubbly. But, I have employees working for me in my full-time gig at Georgia Tech. I like to ask folks to tell me about a project they worked on that didn’t go as planned and how they dealt with it. We’re all great when it comes to talking about what we’ve done right. It’s more of a skill to be able to share when something didn’t work out and how you dealt with it.

How has your business or industry been impacted by the COVID-19 pandemic?

If anything, having extra time and money to spend during the pandemic was the catalyst to launching FRESHJUICE + bubbly!

What’s next for your business? What can we expect to see over the next few years?

I want to be an in-house wellness cultivator at hotels in each city where I have a city wellness guide (currently that’s Atlanta, Miami/Fort Lauderdale, and Nashville [coming soon!]). I also plan to launch another three guides in 2022 and hope to collaborate with a spa/wellness resort to offer my first Bubbly Beginnings wellness retreat!

What is the biggest lesson you have learned recently

Stop comparing myself to others. What I do to build FRESHJUICE + bubbly is my journey and will be different from everyone else’s — and that’s OK!

How have you managed to stay grounded this year?

I do yoga and take an epsom salt bath once a week. I also spent a week at the shore with my boyfriend and his family doing nothing but sitting at the beach, eating, and sleeping. It was the perfect reset.

Do you believe in work/life balance? What are some of your best tips?

ABSOLUTELY! See how I stay grounded above. But also, I highly recommend setting boundaries and saying “no” when a commitment just isn’t worth your time and energy. If you don’t speak up for yourself, no one will. I see too many friends and colleagues experiencing health issues because they are too overextended. It’s not worth it. 

What’s something our audience would be surprised to learn about you?

I’ve taught fitness classes for decades, but I didn’t take my first class until I was in college. In high school, my family belonged to a gym, but I was too intimidated to take a class there. I was afraid that I’d look silly if I didn’t know what I was doing. But when I got to college, I worked at the front desk of a gym and got to know one of the teachers. She invited me to a class, and I felt comfortable with her and started taking her classes. Next thing I knew, she was moving and asked if I’d like to take over teaching the classes. And the rest is history.

What are your top 3 tips to stay productive each day?

To-do lists. Focusing on one task at a time. Making time to exercise — especially mid-day.

What does being an Entreprenista League member mean to you?

I love being part of such a dynamic and diverse group of professional women! It’s a comfort to know that I can look to all of you for guidance when I need it — and I can return the favor when you need it.

Share it!

Posted in
Tags

Leave a Comment





11 Business Tools Entreprenistas can’t live without

With so many business tools and solutions out there to choose from, we know it can be difficult to decide which to use. Our team asked some incredible Entreprenistas to share their favorite solution with us so that we could provide a round up of trusted tools for you to check out as you begin…

Mara Smith of Inspiro Tequila on breaking into the male-dominated spirits industry

Describe your business in a few words: I am a former attorney, corporate strategist and stay-at-home mom, and the founder of Inspiro Tequila.  I started drinking tequila when I was looking for a clean, gluten-free spirit that fit into my active lifestyle. I searched for a tequila brand that was additive-free with a look, taste…

Kamal Brar of Healthify Tea on maintaining a healthy mindset and lifestyle

Describe your business in a few words: I’m Kamal Brar, Founder of Healthify Tea and Certified Holistic Health Coach specializing in autoimmune conditions and weight loss. Healthify Tea is a result of dissatisfaction and a consequent want to offer a superior, more delicious, fresher tea with focus on its health benefits. Our company is one…

Elisa Molina of COVEDOZA on creating space for underrepresented women

Describe your business in a few words: I am a multi-passionate entrepreneur, a first-time mother, and Founder and CEO of COVEDOZA – an Afro-Latina owned brand created for the passionate feminist with a mission to uplift the voices and artwork of Black, Indigenous and Women of Color (BIWOC) artists via print collaborations.  COVEDOZA creates feminist…

Rachel Johnson of ah.mi on working together to achieve collective success

Describe your business in a few words: ah.mi is a wellness revolution focused on getting healthy for good, by sticking to the basics: greens.water.move.repeat. ah.mi was started out of a desire to get healthy after my second baby.  As a busy corporate lawyer, I found there was no company out there that spoke my language…

How Zoho CRM Helped Entreprenista Sustain Continued Business Growth

When we began researching the best CRM platform for Entreprenista, it became clear that there were many on the market for us to choose from. We wanted something that was going to grow with us, keep us organized, and have good mobile functionality. As we continued to wade through the sea of reviews and websites…

Catalina Escallon and Daniela Guarin of Noodo Studio on bringing ideas to market

Describe your business in a few words: We are Catalina Escallon and Daniela Guarin, a dynamic duo with a serial entrepreneurial spirit. We are Co-Founders of Noodo, an idea accelerator studio, where we cultivate, accelerate and bring ideas to market. We help brands come up with creative solutions for challenges they face like: creating innovative…

Stephanie Riel of Riel Deal Marketing on how building community can impact your business

Describe your business in a few words: RielDeal Marketing is a full-service boutique brand marketing firm. My team and I handle everything from brand strategy (refresh and launch), website development, social media management, paid advertising email marketing and automation to help ensure our clients ideal customer experiences a clear, consistent message….because as I always say…

Ashley Piszek of MISS SWISS on generating quick growth and expansion in the startup phase

Describe your business in a few words: In less than a year, MISS SWISS has been picked up by major retailers including Urban Outfitters, Verishop, Amazon, and boutiques around the US. Our MISS SWISS 2-in-1 Brush Holder & Drying Rack was awarded a Her Campus Beauty Award in October 2021, and our products have been…

Abbe Feder of InCircle Fertility on stepping into her entrepreneurial spirit

Describe your business in a few words: We’ve all heard of becoming an expert in something we never wanted to be an expert in – that’s me. I didn’t want to become an expert in infertility. But after twelve scientifically assisted attempts, a miscarriage, an ectopic pregnancy, and a termination for medical reasons, once I…

Performance Coach Natalee Champlin on running a high performance team

Describe your business in a few words: People call me The Velvet Hammer. I help entrepreneurs achieve their goals without putting more on their plate by running a high performance team. I run a consulting and coaching company that supports clients with two things: business growth strategy and accelerated results. What was your background prior…

The best gifts for everyone on your list (from Entreprenista-owned brands, of course)

We’ve handpicked the best gifts for everyone on your list! This guide has you covered with the perfect gifts for the beauty enthusiast, the fitness lover, the friend who seemingly has *everything*, and everyone in between. SHINERY The globe’s first clean, plant-based jewelry and hand wash, SHINERY is the brainchild of newly minted Entreprenista Brea…

The 13 best gifts for kids from Entreprenista-owned brands

This holiday season, we know you have a lot on your plate. That’s why Entreprenista has handpicked this season’s best gifts for kids from women-owned businesses, so you can easily shop knowing the kids in your life will love these one-of-a-kind products. DŌ, Cookie Dough Confections When Entreprenista Kristen Tomlan moved to New York City…

12 Mamaprenista approved gifts from women-owned brands

Mamaprenistas do it all. This holiday season, the Entreprenista team has put together our favorite essentials from women-owned brands that will enable the Mamaprenista in your life to put her best foot forward as she enters the new year. Whether it’s indulging her sweet tooth, treating her to luxury items, or empowering her to glow…

The 11 best gifts for the Entreprenista in your life

Are you shopping for a go-getter who is serious about their personal and professional success, but not quite sure what they need? Not to worry, the Entreprenista team has you covered this holiday season! We’ve curated our list with incredible gifts for the hardworking, biz-minded Entreprenista in your life – ranging from biz-boosting programs to…