Amelia Pavlik of FRESHJUICE + bubbly on wellness and work/life balance

Website Header Template (7)

Describe FRESHJUICE + bubbly in a few words?

A boutique business focused on connecting clients to wellness splurges to suit budgets big and small.

What made you take the leap to start your own business?

I love all things wellness, and for years, I’d searched for a resource that could provide me with the latest in luxury wellness products and experiences to suit my budget whether it was $50 or $5,000. Since I couldn’t find one, in February 2021, I took matters into my own hands and launched FRESHJUICE + bubbly.

What was your background prior to starting your own business?

I’ve worked in internal communications at Georgia Tech for more than a decade, have been a freelance wellness journalist for more than a decade, and have taught fitness classes ranging from cycling to barre for more than 20 years.

Did you always know you wanted to be an entrepreneur?

I don’t think being an entrepreneur was intentional. I landed here more because I follow the approach of finding things I enjoy doing — and then figuring out a way to make money doing them. That’s led to a variety of side hustles where I work for myself and pursue new ideas.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I’ve always been a content creator, so I used my website blog, Instagram, and Pinterest as my primary means to market. Things went pretty much as planned. However, Pinterest hasn’t been as much of a gold mine for driving users to my website as me and my business coach expected. That was a bit of a waste of money. Now, I’m using those marketing dollars elsewhere.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

I should have done a trademark search before settling on a business name. I wasted a bunch of time and money making a name adjustment and had to buy a new URL, get a new logo, etc.

What is the accomplishment you are the most proud of to date?

I’m thrilled to be negotiating a collaboration with an Atlanta hotel where I’ll be their in-house wellness cultivator!

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

Well, currently, I’m a team of one for FRESHJUICE + bubbly. But, I have employees working for me in my full-time gig at Georgia Tech. I like to ask folks to tell me about a project they worked on that didn’t go as planned and how they dealt with it. We’re all great when it comes to talking about what we’ve done right. It’s more of a skill to be able to share when something didn’t work out and how you dealt with it.

How has your business or industry been impacted by the COVID-19 pandemic?

If anything, having extra time and money to spend during the pandemic was the catalyst to launching FRESHJUICE + bubbly!

What’s next for your business? What can we expect to see over the next few years?

I want to be an in-house wellness cultivator at hotels in each city where I have a city wellness guide (currently that’s Atlanta, Miami/Fort Lauderdale, and Nashville [coming soon!]). I also plan to launch another three guides in 2022 and hope to collaborate with a spa/wellness resort to offer my first Bubbly Beginnings wellness retreat!

What is the biggest lesson you have learned recently

Stop comparing myself to others. What I do to build FRESHJUICE + bubbly is my journey and will be different from everyone else’s — and that’s OK!

How have you managed to stay grounded this year?

I do yoga and take an epsom salt bath once a week. I also spent a week at the shore with my boyfriend and his family doing nothing but sitting at the beach, eating, and sleeping. It was the perfect reset.

Do you believe in work/life balance? What are some of your best tips?

ABSOLUTELY! See how I stay grounded above. But also, I highly recommend setting boundaries and saying “no” when a commitment just isn’t worth your time and energy. If you don’t speak up for yourself, no one will. I see too many friends and colleagues experiencing health issues because they are too overextended. It’s not worth it. 

What’s something our audience would be surprised to learn about you?

I’ve taught fitness classes for decades, but I didn’t take my first class until I was in college. In high school, my family belonged to a gym, but I was too intimidated to take a class there. I was afraid that I’d look silly if I didn’t know what I was doing. But when I got to college, I worked at the front desk of a gym and got to know one of the teachers. She invited me to a class, and I felt comfortable with her and started taking her classes. Next thing I knew, she was moving and asked if I’d like to take over teaching the classes. And the rest is history.

What are your top 3 tips to stay productive each day?

To-do lists. Focusing on one task at a time. Making time to exercise — especially mid-day.

What does being an Entreprenista League member mean to you?

I love being part of such a dynamic and diverse group of professional women! It’s a comfort to know that I can look to all of you for guidance when I need it — and I can return the favor when you need it.

Share it!

Posted in
Tags

Leave a Comment





Brand Photographer Brittney Jean Guy-Atakpo on helping women show up confidently on camera

Describe your business in a few words? I’m Brittney with Brittney Jean Photography & Company. I help women show up confidently in photos and on social media to grow their brand and business. I’m a Brand Photographer and Strategist. I have over 5 years working for Fortune 100 companies in sales and marketing and over…

Lorena Tapiero of Conscious Consulting on the power of networking

Describe your business in a few words? Conscious Consulting is a Latina-owned, bilingual marketing and public relations agency with 20 years of experience in the hospitality, sports and wellness sectors. Our thoughtful, comprehensive approach helps brands establish clear communication priorities and a long-range vision for meaningful press coverage, value-added partnerships and sustainable influencer relationships. As…

Lindsay Applebaum Stuart of Mamalux on the beginning stage of business

Describe your business in a few words? Mamalux is a first-of-its-kind leakproof sleep solution for breastfeeding moms. Our Kickstarter launches on 10/19! What was your background prior to starting your own business? I spent the first 10 years of my career as a sports journalist for the Washington Post and Sports Illustrated! So this has…

Jessica Bargenquast of Lady ChangeMakers on organic marketing strategies that work

Describe your business in a few words? Lady ChangeMakers is an exclusive e-commerce platform for women-owned businesses to gain valuable exposure and sales. Most of my life I’ve been encouraged to be seen and not heard. Growing up extremely introverted and shy I felt invisible. I wanted to create a platform so women-owned businesses could…

Jennifer Gligoric of EntrePods on the importance of mindset

Describe EntrePods in a few words? Cutting-edge entrepreneur and investor network answering the question “So Now What?” for business owners powered by fractional consultants and coaches with decades worth of experience. What made you take the leap to start your own business? I had no choice.  My mother owned a staffing company for 54 years…

Certified Financial Planner Maggie Gomez on investing and building wealth

Describe your business in a few words? An accessible place where anyone can learn to invest and build wealth, regardless of their net worth. What made you take the leap to start your own business? I realized that it was only those who were already wealthy that had access to quality financial guidance. I got…

Claire Jones of Cushy Couture on shifting paradigms in the fashion industry

Describe your business in a few words? Cushy Couture is a customer-driven clothing brand that creates high quality sweatpants in a wide range of colors and patterns that come in three different inseam lengths because we believe that you don’t have to settle for less. We create functional sweatpants that will last you for multiple…

Writer, Speaker, Podcaster, and Life Coach Chelsea Austin on taking care of yourself first

Describe your business in a few words? I advocate for others to find their own self-worth and acceptance through self-care, love, respect, and storytelling. What made you take the leap to start your own business? When I started writing my book and my blog, I don’t think I ever realized it would become a business.…

Maria Indenbosch of Humanity Wine Co. on creating the company you want to work for

Describe Humanity Wine Co. in a few words? We deliver high valued, family owned wines to your doorstep while changing the lives of abandoned youth by donating 50% of our profits to capacity building programs.  Humanity Wine Co. yearns to change the landscape of business as we know it. Leading abandoned youth to rise to…

Jaclyn Fu of Pepper on empowering women to love their bodies as they are

Describe your business in a few words? Pepper is an unapologetic bra brand for small-chested women, on a mission to empower everyone to love their bodies as they are. We design bras specifically for AA, A, B cups, in band sizes from 30 to 40. We’re bringing back the IBTC to encourage women with small…

Lesha Wincher of E L L E É on believing in your vision and never giving up

Describe your business in a few words? E L L E É is the perfect atmosphere to relax and unwind for mind, body, and soul. Our business is different from the rest as each one of our services are specifically tailored to each one of our guests. What made you take the leap to start…

Meg Murray Jones of Postpartum Plan on the best decisions she made in launching her online resource

Describe your business in a few words? Postpartum Plan is an online resource for new parents from 35 weeks pregnant to 6 weeks postpartum. It brings together a support team of experts that all new parents should have access to; women’s health physio, yoga and breath-work instructor, nutritionist, postpartum doula, GP and more. We also…

Ari Krzyzek of Chykalophia on converting your network into your net worth

Describe your business in a few words? Chykalophia (read: see-ka-lo-fia) is a creative and technology agency helping women-led brands in FemTech & DTC fast-forward their business through strategies, design and all things website. What made you take the leap to start your own business? My fiancé at the time (now my husband and business partner)…

Monique Little of You Go Natural on the importance of planning for growth

Describe You Go Natural in a few words? YGN creates beautiful and innovative products that make natural haircare easier. What made you take the leap to start your own business? I started my business because there was a need in the market that needed to be filled. I did not want to let the opportunity…

Alice Kim of Hanalei Company on collaborative processes that inspire great work

Describe your business in a few words? At Hanalei Company, we create gentle, restorative skincare products, inspired by Hawaii’s lush, tropical landscape and native botanicals, infusing everything we do with the spirit of Aloha. What made you take the leap to start your own business? While working in New York, my husband, Vira, and I…