Labor Nurse Cinthia Sime Shares About Her Headband Brand

[Template] Website Member Feature Banner (1)

Hi, Cinthia! Please share a brief introduction about yourself and your business:

Hi, I’m Cinthia Sime, a Mexican mama to two beautiful girls and Founder of NVLTURA. I am a labor and delivery nurse and started to make headbands for myself because I did not like the ones I would buy. I started to get compliments on them and it all went from there!

Who are your customers?

Started out with just nurses, but branched out to family friends and their babies!

What made you take the leap to start your own business?

I was making headbands for the nurses in my unit and really enjoyed the process. I realized at that moment that I wanted to make them for more than just those on my unit and took the leap to launch a website and share it with friends and family.

Take us back to when you first launched your business; what was your marketing strategy to get the word out and did it go as planned?

My strategy was to let my friends and family know. From there, I’ve been kind of stuck in getting the word out to more. I am trying on social media but have not been successful.

Social media can be tricky but we’re here to support you! What is the biggest challenge you have encountered along the way so far and what have you learned from it?

I am having trouble with reaching more customers. I am learning to try to make social media content more aesthetic and appealing as well as photographing the products better. Still learning!

Do you have any recent wins from the last year that you’d like to celebrate with our community?

My biggest win is not giving up and continuing on this journey. The main reason I haven’t, even though I’m not making money, is because I truly enjoy the process and I’m learning so much.

What’s next for your business? What can we expect to see over the next few years?

Next is growth growth growth! I would love it if I could actually bring money in from this at some point!

What is your approach to work-life balance/integration?

I believe in making a plan for the day/week/month. This way, I know what I need to get done and when to get it done while also being able to enjoy/do other things.

What is one thing you wish you had known when you started your Entreprenista journey?

Get involved in all that is available!

Are you a Mamaprenista? If so, please share your best advice for simultaneously managing a business and a family.

Yes! It’s important for me to have time to myself to do the little things that I love, and this is one of them. Having said that, when I’m with my kids and husband I ensure that I am fully involved in conversations and meaningful quality time rather than trying to multitask.

What is your favorite business tool or solution and why?

Wix has been very helpful in managing many different aspects of my business.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Valeria Lasak’s Marketing Agency Focuses on Fashion, Beauty, and Personal Brands

Hi, Valeria! Please share a brief introduction about yourself and your business: Hi, I’m Valeria. Cofounder of MKT Besties and Nomad, a marketing agency focused on fashion, beauty, and personal brands, I’m also a community leader with the New Miami Girls community and host the street podcast ‘Who Is She Miami.’ This project is especially…

Leigh Burgess on Her Passion for Consulting, Coaching, and Curated Events

Hi, Leigh! Please share a brief introduction about yourself and your business: Leigh is a CEO & Founder and driven entrepreneur who is passionate about helping organizations and individuals achieve their fullest potential faster. By continuously stepping out of her comfort zone and pushing boundaries, Leigh has not only grown her own company into a…

How to Avoid Legal Challenges with Lauren Bercuson from Storylock Legal

“In the beginning, if you don’t have a team or a system or community around you, it’s very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you’re never alone. Or,…

The Secrets to Building a Community Led Business with Ingrid Read

“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don’t do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with…

Krystal Childrey’s Journey to Founding a Boutique Ad Agency

Hi, Krystal! Please share a brief introduction about yourself and your business: Krystal Childrey is the founder of Soulwave Digital, a boutique advertising agency helping purpose-driven eCommerce brands scale profitably with Facebook and Instagram ads. Her agency takes a holistic approach to advertising and loves helping brands better understand their numbers, making sure that our…

Veteran Marketing Exec Mindy Anderson Brings Brands’ Stories to Life

Hi, Mindy! Please share a brief introduction about yourself and your business: Mindy Anderson is a veteran marketing executive, growth strategist, fractional chief marketing officer, and Founder of I Breathe Marketing. She has a proven record of building stronger brands, driving client engagement, and attracting more leads while maximizing return on marketing spend. Who are…

Tye Barrett Inspires People to Love Themselves Through Her Luxury Collection

Hi, Tye! Please share a brief introduction about yourself and your business: Amami was created by entrepreneur Tye Barrett, an African-American woman, who set out to inspire people to embrace their authentic selves and create a community rooted in selfacceptance. Like most powerful stories, hers starts with a personal journey of perseverance. As a single…

The Most Common Mistakes When Starting a Business—and How to Avoid Them

When you’re first starting a business, there’s so much you don’t know you don’t know—like how to price your offerings, market your business, or hire people to support you. Every entrepreneur learns along the way, so why not save yourself some time and money (and potentially even business heartbreak) by learning from the candid stories…

How Leyla Bilali is Building a Holistic Fertility Brand

“One big thing that sets us apart from other people in [the fertility] space is that we are a team of medical professionals and it’s all within our scope of practice to guide you through these things.” After a decade at one of New York City’s top fertility clinics, Leyla Bilali was approached by one…

How To Build a Sellable Business with Carrie Kerpen from The Whisper Group

In this episode of Entreprenista, we sat down with Carrie Kerpen, founder of The Whisper Group, an exit readiness practice for women-owned businesses. Carrie previously co-founded Likeable Media, one of the first social media agencies, which she successfully sold for eight figures in 2021. Carrie is an accomplished author and hosts “The Exit Whisperer” podcast,…

Multifaceted Entrepreneur Katie Villacres on Her Live Event Production Business

Hi, Katie! Please share a brief introduction about yourself and your business: Hello, my name is Katie Villacres. I am a multifaceted entrepreneur with a diverse skill set and a passion for creative endeavors. Alongside being a dedicated mom who loves fitness, I have successfully owned multiple businesses. Currently, I am embracing my creative side…

Temprance Williams-Bell Offers Eco-Friendly, Ethical Skincare Products

Hi, Temprance! Please share a brief introduction about yourself and your business: Hello, my name is Temprance and I am the founder of My Natural Butter. With a passion for natural skincare and wellness, I created this brand to offer eco-friendly, ethical products that cater to the needs of conscious consumers. Our mission is to…

Peighton Woodard Shares About Her Women’s Wellness and Lifestyle App

Hi, Peighton! Please share a brief introduction about yourself and your business: Hi, I’m Peighton. I am the CEO and Founder of Luna Leaf and app designed to revolutionize women’s wellness by aligning lifestyle choices with the menstrual cycle. Who are your customers? Women between the ages of 26-45. What was your background prior to…

How Shannon Weinstein is Making Financial Literacy Relatable for Entrepreneurs

“A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” After a career spent working in Big Four accounting and corporate America, Shannon Weinstein was…

How Lauren Picasso Navigated Fundraising Challenges to Grow Cure Hydration

“It’s all about, you know, investors are going to be looking at your background and whether they believe in the idea. Sure, but are you going to be able to execute on this idea?” In this episode of Entreprenista, we sat down with Lauren Picasso, founder and CEO of Cure Hydration, a plant-based hydrating drink…