Making a Marketing Impact with Lindsey Breitwieser

Lindsey Breitwieser

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”

Lindsey Breitwieser spent nearly a decade of her career in marketing working in-house for international agencies, but after starting a family, she realized it was time to find a solution to feeling chained to her desk. Now, Lindsey is the founder of The CMO Lab, a boutique marketing consulting company that delivers top tier marketing strategy and leadership to burgeoning and established B2M and service based businesses. With more than 15 years of experience with high revenue brands and global ad agencies, Lindsey acts as a fractional Chief Marketing Officer to guide entrepreneurs through the complexities of marketing in order to foster growth and mitigate burnout. Established in 2021, The CMO Lab realizes Lindsay’s vision of providing expert marketing guidance for businesses at pivotal stages, equipping entrepreneurs for sustainable growth and long term success.  Tune in and hear Lindsey’s advice on when it’s time to outsource your marketing strategy, the importance of taking a holistic marketing approach, and how she leverages data to make an impact. 

We talked about:  

  • The benefits of having a CMO in your business (03:30)
  • Lindsey’s “a-ha!” moment realizing the need for a service like hers (07:12)
  • Finding marketing clarity (11:51)
  • Focused marketing strategy (13:06)
  • When it comes to marketing, you win or learn—you never lose (18:16)
  • Exactly how The CMO Lab functions (20:29)

Connect with Lindsey:

Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Share it!

Tags

Leave a Comment





Chef Joanne Thomas on Transforming Her Passion into A Culinary Business

“I didn’t realize that it was my gift. I know it was something that I enjoyed and it’s something that I loved, but I didn’t learn that it was my gift until I got into my 30s.” As a young girl, Joanne Thomas used her Easy-Bake Oven to make the best light-bulb-baked brownies that anyone…

April Gargiulo on Addressing the Luxury Skincare Market Gap

“So often in the beauty world the purpose of the communication is to create a sense of fear and insecurity and I refuse to participate in that.” In this episode of Entreprenista, we sat down with April Gargiulo, founder and CEO of Vintner’s Daughter, a Nutritional Skincare brand founded on the principles of unparalleled quality…

Cigdem Oztabak on Her Marketing and Communication Consultant Company

Hi, Cigdem! Please share a brief introduction about yourself and your business: Hi, I’m Cigdem. With over 21 years of experience in marketing and a fervent entrepreneurial spirit, I bring a comprehensive background in product marketing, communication, and content marketing focused on B2C mobile fintech app, B2B software sectors. Currently, I serve as a panel…

Keynote Speaker and Success Coach Rosann Santos on Her Business Journey

Hi, Rosann! Please share a brief introduction about yourself and your business: Hi, I’m Rosann Santos, a keynote speaker and success coach. I enjoy coaching my clients by using their strengths to move them forward. My exceptional communication skills in both English and Spanish allow me to stand out above the crowd. I empower, enlighten,…

Veteran Sherrie Bryant Shares About Her Aromatherapy and Essential Oil Company

Hi, Sherrie! Please share a brief introduction about yourself and your business: Hello, My name is Sherrie Bryant. I’m a veteran and woman-owned business. I served 31 years of service in the United States Army. I founded BLK ESSENSE, LLC, with one goal: to provide handcrafted and high-quality fragrances made from essential oils. BLK ESSENSE…

Transforming E-commerce Brands with Data-Driven Email Marketing with Shlesha Pandey

“I’ve tried so many things, I’ve been in the feast and famine cycle. First you struggle to get clients or customers and then you struggle with your marketing to keep up with that. It’s never ending. There’s always something to do and it’s important to take a pause and step back and look at how…

Mastering the Art of Serial Entrepreneurship with Divya Gugnani of Wander Beauty & 5 SENS

“Every email that goes out with a pitch to tell someone about the brand—they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what…

Style Meets Comfort With Alexa Stimpfel’s Company, The Shoe Fairy

Hi, Alexa! Please share a brief introduction about yourself and your business: My name is Alexa! I am the visionary entrepreneur behind The Shoe Fairy, where style meets comfort in the world of high heels. I am a shoe designer, e-commerce expert, a trailblazer in the bodybuilding industry, and above all, a mother. I founded…

Alexia Dubois’ Company Offers Sustainable, Luxurious Kid’s Apparel

Hi, Alexia! Please share a brief introduction about yourself and your business: Hi, I’m Alexia. At Shop Amour USA, we offer a unique selection of carefully curated European kid’s clothes brands that embody our strong values and commitment to quality. Our exclusive collection of premium kid’s clothing is designed and produced in Europe. We work…

Sandra Morno Helps Women Entrepreneurs Manage Their Money

Hi, Sandra! Please share a brief introduction about yourself and your business: I’m Sandra Morno, a tax strategist and IRS Enrolled Agent, and I run SSBM Consulting LLC. I specialize in helping women with six-figure service businesses in the U.S., who live abroad or travel, manage their taxes. My mission is to educate and save…

Conquering Financial Trauma with Alejandra Rojas

“We learn the financial services, we learn what is in that system. We don’t learn about our relationship with money. We don’t learn about our relationship with success. We didn’t learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy…

Emily Walker Created Her Own Freedom With a Medical Credentialing Business

Hi, Emily! Please share a brief introduction about yourself and your business: Hi, I’m Emily, the owner of Integrity Medical Credentialing Services. I help providers build a strong base for their practice by ensuring they are connected correctly to the insurance companies needed and that their credentialing and information are accurate and current. What excites…

Building a Beauty Empire from the Ground Up with Kitsch Founder, Cassandra Thurswell

“I realized with every business that I’ve ever had, that is my strength, being of service. I’m an excellent waitress. I am an excellent people pleaser. I will serve until the day I die because I genuinely love doing it so much.” In this episode of Entreprenista, we sat down with Cassandra Thurswell, Founder and…

Carissa Jennings on Turning Pain Into Passion With Her Beauty Supply Store

Hi, Carissa! Please share a brief introduction about yourself and your business: Hi, I’m Carissa Jennings, a widowed mother of one child and inspiring author of a memoir I’ve been working on since 2016. A year after the death of my terminally ill father, I turned entrepreneur by turning my pain into my passion. I…

Christina Nicholson on Her Modern Marketing Agency, Media Maven

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Christina, I’m a journalist, national TV producer, and publicity and content creation agency owner of Media Maven. Our three-part YES Method amplifies the brand’s media exposure without breaking the bank. I started Media Maven after working as a local TV anchor and…