Marketing Guru Danni White on Her Agency, Podcast, and Book

Hi, Danni! Please share a brief introduction about yourself and your business:

My name is Danni White. I am the CEO and Founder of DW Creative Consulting Agency in Frisco, TX. We focus on helping small to midsize businesses gain visibility in the right markets. I also host a podcast, #Hashtags and Habits, that merges digital marketing tactics and strategies and personal development in business.

What excites you about being an Entreprenista League member?

I am most excited about the driven community and making more business besties and hopefully lifelong friends online and IRL. Business is hard and it helps to have a community of supporters and like-minded people around you.

Having a community to support you makes all the difference! What made you take the leap to start your own business?

I felt like I had hit the ceiling at my job (which was a startup) and was severely burnt out. I also didn’t have all the autonomy I wanted over my time and had a lot of responsibilities but pay that didn’t often match. So, I thought, ‘why not go ahead and take the leap?’ Marketing was my job and I had seen so much of how business was run that I feel I had an advantage.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I didn’t have a marketing strategy for my business (which is really ironic since it is a marketing business). Many of my initial clients came either as a referral or via LinkedIn through the content I had posted or that someone else had shared of mine. So, starting out, I did not have a marketing strategy. But, after the first two years, I started to put together target lists and create an outbound strategy of reaching out to people within my audience.

What is the biggest challenge you have encountered along the way and what did you learn from it?

The biggest challenge I think I have encountered to date is pressing through on days when my mental health is really tanking. We don’t really talk about the mental toughness you need to run a business. And there are some times when everything is compounded and going wrong or feels like it is too much when I need to pay attention and ensure consistent maintenance of my mental health.

Mental health is so important and often overlooked. What is the accomplishment you are the most proud of to date?

The accomplishment I am most proud of to date is growing a business to six figures in revenue from zero dollars. I use this to reaffirm to myself that anything is possible and that I can do anything.

Do you believe in work/life balance? What are some of your best tips?

I don’t really like the word “balance” because I don’t feel like there is ever is a balance in work or in life. I do feel that there are “priorities,” and there are times when work may take up more time than family, and family may take more time than work, or fitness might be the top priority at times, while rest may take up top priority at other times. I think when we try to balance everything, we end up balancing nothing. Work and life are more of a yo-yo: sometimes it’s up, and sometimes it’s down, and I am learning to be okay with that. I’ve learned that only one thing can be at the top at all times. Two things at the top create a dangerous monster that eventually becomes unmanageable.

We love that mentality! What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Talk more about yourself and your accomplishments. I used to be a background type of person and I still am to some degree. But my gifts are not for me; they are for others. Share them. Talk about them. Brag on yourself. Shout it from the rooftops. Tell people what you do.

What have you achieved recently that you’d like to celebrate with our community?

I wrote and published my 17th book, ChatGPT for Content Marketing Success, available everywhere.

Congrats, Danni! What’s next for your business? What can we expect to see over the next few years?

In the next 12-18 months, we will be a million-dollar business; expanded our team to 20 team members; and I would have written and released book #18.

Learn more about the Entreprenista League and join today!