Marketing Guru Danni White on Her Agency, Podcast, and Book

[Template] Website Member Feature Banner (1)

Hi, Danni! Please share a brief introduction about yourself and your business:

My name is Danni White. I am the CEO and Founder of DW Creative Consulting Agency in Frisco, TX. We focus on helping small to midsize businesses gain visibility in the right markets. I also host a podcast, #Hashtags and Habits, that merges digital marketing tactics and strategies and personal development in business.

What excites you about being an Entreprenista League member?

I am most excited about the driven community and making more business besties and hopefully lifelong friends online and IRL. Business is hard and it helps to have a community of supporters and like-minded people around you.

Having a community to support you makes all the difference! What made you take the leap to start your own business?

I felt like I had hit the ceiling at my job (which was a startup) and was severely burnt out. I also didn’t have all the autonomy I wanted over my time and had a lot of responsibilities but pay that didn’t often match. So, I thought, ‘why not go ahead and take the leap?’ Marketing was my job and I had seen so much of how business was run that I feel I had an advantage.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I didn’t have a marketing strategy for my business (which is really ironic since it is a marketing business). Many of my initial clients came either as a referral or via LinkedIn through the content I had posted or that someone else had shared of mine. So, starting out, I did not have a marketing strategy. But, after the first two years, I started to put together target lists and create an outbound strategy of reaching out to people within my audience.

What is the biggest challenge you have encountered along the way and what did you learn from it?

The biggest challenge I think I have encountered to date is pressing through on days when my mental health is really tanking. We don’t really talk about the mental toughness you need to run a business. And there are some times when everything is compounded and going wrong or feels like it is too much when I need to pay attention and ensure consistent maintenance of my mental health.

Mental health is so important and often overlooked. What is the accomplishment you are the most proud of to date?

The accomplishment I am most proud of to date is growing a business to six figures in revenue from zero dollars. I use this to reaffirm to myself that anything is possible and that I can do anything.

Do you believe in work/life balance? What are some of your best tips?

I don’t really like the word “balance” because I don’t feel like there is ever is a balance in work or in life. I do feel that there are “priorities,” and there are times when work may take up more time than family, and family may take more time than work, or fitness might be the top priority at times, while rest may take up top priority at other times. I think when we try to balance everything, we end up balancing nothing. Work and life are more of a yo-yo: sometimes it’s up, and sometimes it’s down, and I am learning to be okay with that. I’ve learned that only one thing can be at the top at all times. Two things at the top create a dangerous monster that eventually becomes unmanageable.

We love that mentality! What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Talk more about yourself and your accomplishments. I used to be a background type of person and I still am to some degree. But my gifts are not for me; they are for others. Share them. Talk about them. Brag on yourself. Shout it from the rooftops. Tell people what you do.

What have you achieved recently that you’d like to celebrate with our community?

I wrote and published my 17th book, ChatGPT for Content Marketing Success, available everywhere.

Congrats, Danni! What’s next for your business? What can we expect to see over the next few years?

In the next 12-18 months, we will be a million-dollar business; expanded our team to 20 team members; and I would have written and released book #18.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Chef Joanne Thomas on Transforming Her Passion into A Culinary Business

“I didn’t realize that it was my gift. I know it was something that I enjoyed and it’s something that I loved, but I didn’t learn that it was my gift until I got into my 30s.” As a young girl, Joanne Thomas used her Easy-Bake Oven to make the best light-bulb-baked brownies that anyone…

April Gargiulo on Addressing the Luxury Skincare Market Gap

“So often in the beauty world the purpose of the communication is to create a sense of fear and insecurity and I refuse to participate in that.” In this episode of Entreprenista, we sat down with April Gargiulo, founder and CEO of Vintner’s Daughter, a Nutritional Skincare brand founded on the principles of unparalleled quality…

Cigdem Oztabak on Her Marketing and Communication Consultant Company

Hi, Cigdem! Please share a brief introduction about yourself and your business: Hi, I’m Cigdem. With over 21 years of experience in marketing and a fervent entrepreneurial spirit, I bring a comprehensive background in product marketing, communication, and content marketing focused on B2C mobile fintech app, B2B software sectors. Currently, I serve as a panel…

Keynote Speaker and Success Coach Rosann Santos on Her Business Journey

Hi, Rosann! Please share a brief introduction about yourself and your business: Hi, I’m Rosann Santos, a keynote speaker and success coach. I enjoy coaching my clients by using their strengths to move them forward. My exceptional communication skills in both English and Spanish allow me to stand out above the crowd. I empower, enlighten,…

Veteran Sherrie Bryant Shares About Her Aromatherapy and Essential Oil Company

Hi, Sherrie! Please share a brief introduction about yourself and your business: Hello, My name is Sherrie Bryant. I’m a veteran and woman-owned business. I served 31 years of service in the United States Army. I founded BLK ESSENSE, LLC, with one goal: to provide handcrafted and high-quality fragrances made from essential oils. BLK ESSENSE…

Transforming E-commerce Brands with Data-Driven Email Marketing with Shlesha Pandey

“I’ve tried so many things, I’ve been in the feast and famine cycle. First you struggle to get clients or customers and then you struggle with your marketing to keep up with that. It’s never ending. There’s always something to do and it’s important to take a pause and step back and look at how…

Mastering the Art of Serial Entrepreneurship with Divya Gugnani of Wander Beauty & 5 SENS

“Every email that goes out with a pitch to tell someone about the brand—they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what…

Style Meets Comfort With Alexa Stimpfel’s Company, The Shoe Fairy

Hi, Alexa! Please share a brief introduction about yourself and your business: My name is Alexa! I am the visionary entrepreneur behind The Shoe Fairy, where style meets comfort in the world of high heels. I am a shoe designer, e-commerce expert, a trailblazer in the bodybuilding industry, and above all, a mother. I founded…

Alexia Dubois’ Company Offers Sustainable, Luxurious Kid’s Apparel

Hi, Alexia! Please share a brief introduction about yourself and your business: Hi, I’m Alexia. At Shop Amour USA, we offer a unique selection of carefully curated European kid’s clothes brands that embody our strong values and commitment to quality. Our exclusive collection of premium kid’s clothing is designed and produced in Europe. We work…

Sandra Morno Helps Women Entrepreneurs Manage Their Money

Hi, Sandra! Please share a brief introduction about yourself and your business: I’m Sandra Morno, a tax strategist and IRS Enrolled Agent, and I run SSBM Consulting LLC. I specialize in helping women with six-figure service businesses in the U.S., who live abroad or travel, manage their taxes. My mission is to educate and save…

Conquering Financial Trauma with Alejandra Rojas

“We learn the financial services, we learn what is in that system. We don’t learn about our relationship with money. We don’t learn about our relationship with success. We didn’t learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy…

Emily Walker Created Her Own Freedom With a Medical Credentialing Business

Hi, Emily! Please share a brief introduction about yourself and your business: Hi, I’m Emily, the owner of Integrity Medical Credentialing Services. I help providers build a strong base for their practice by ensuring they are connected correctly to the insurance companies needed and that their credentialing and information are accurate and current. What excites…

Building a Beauty Empire from the Ground Up with Kitsch Founder, Cassandra Thurswell

“I realized with every business that I’ve ever had, that is my strength, being of service. I’m an excellent waitress. I am an excellent people pleaser. I will serve until the day I die because I genuinely love doing it so much.” In this episode of Entreprenista, we sat down with Cassandra Thurswell, Founder and…

Carissa Jennings on Turning Pain Into Passion With Her Beauty Supply Store

Hi, Carissa! Please share a brief introduction about yourself and your business: Hi, I’m Carissa Jennings, a widowed mother of one child and inspiring author of a memoir I’ve been working on since 2016. A year after the death of my terminally ill father, I turned entrepreneur by turning my pain into my passion. I…

Christina Nicholson on Her Modern Marketing Agency, Media Maven

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Christina, I’m a journalist, national TV producer, and publicity and content creation agency owner of Media Maven. Our three-part YES Method amplifies the brand’s media exposure without breaking the bank. I started Media Maven after working as a local TV anchor and…