In Conversation with Ingrid Read of Working Momkind

Ingrid Read_Blog Header

Describe your business in a few words?

Working Momkind is a community on a mission to empower momkind to achieve their personal and professional dreams.

What made you take the leap to start your own business?

My passion for empowering moms came right after my son’s birth when I realized the importance of community within motherhood and set off to build it. Motherhood is so beautiful but can feel so lonely at times, especially in the early postpartum stage. When I had my son, I had a reliable support system, but I still felt lonely. I knew there was no way I was the only mom feeling this way, so I decided to build a community of support for moms in all walks of life.

What was your background prior to starting your own business?

I’ve been working in the EdTech industry since before graduating from college, and I am still juggling a full-time job to this day.

Did you always know you wanted to be an entrepreneur?

Yes! Ever since I was very young.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I didn’t have a marketing strategy when I first started Working Momkind because it all started on Social Media. My strategy was to focus on mastering Instagram and finding a way to make a huge impact in the daily lives of moms, so they could feel empowered and supported, and in return tell their family and friends about us. Spoiler alert: it worked! 🙂

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

I am not sure that I would consider this a mistake, but I would say one thing I regret is not committing to my business 100% from the very beginning. Since I started my business right after my son’s birth, it was hard for me to consider leaving my full-time job to commit to my business without guaranteeing that things would work out. It’s now been three years since then, and Working Momkind has grown so much. I have great things planned for 2021, and I am proud of the roads I have traveled to get to where I am now.

What is the accomplishment you are the most proud of to date?

There are two things I am the proudest of to date. The first one is becoming a Postpartum Doula, and the second is being able to grow my team to help expand Working Momkind’s reach across the globe.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

Hire those who genuinely love and support your mission. As an entrepreneur, there is nothing better than working with a team that believes in your mission so much that they want to see your business take off as much as you.

How has your business or industry been impacted by the COVID-19 pandemic?

Given that Working Momkind is a virtual community, it has not been impacted by COVID-19 negatively.

What’s next for your business? What can we expect to see over the next few years?

There are a few things I am working on for the near future. This coming year we will focus on expanding our blog, continue to grow our community, and expand our offerings to provide the right type of tools and support for our members.

What is the biggest lesson you have learned in 2020?

The biggest lesson I have learned in 2020 is that you are not too old, and it is not too late to follow your dreams. If you are passionate about something, if you have an idea that you can’t shake off, or if you want to learn something new, do it! Time will pass anyway, so you might as well spend your time doing what you love.

What do you know now that you wish you knew when you were first starting your business?

Don’t be afraid to ask for help and network! Successful entrepreneurs did not get to where they are on their own. Ask for help and reach out to people. Your next mentor could be only a DM away!

How have you managed to stay grounded this year?

By reminding myself that some days I won’t be able to tackle every item on my to-do list, but that does not mean I am not doing a good job. This year has been tough on all of us, and I’ve been able to stay grounded by doing what I can and leaving the rest for tomorrow.

Do you believe in work/life balance? What are some of your best tips?

In my opinion, finding the perfect balance is impossible. For me, it’s all about prioritizing and being realistic in the fact that I might not be able to get everything done, but as long as I know what needs my urgent attention, I will manage to take care of the top priorities on my list.

What’s something our audience would be surprised to learn about you?

  • I am a proud Latina que habla español! 
  • I still work a 9-5. 
  • My son inspired me to build Working Momkind

What are your top 3 tips to stay productive each day?

  • Wake up before my son (at least 30 minutes) so I can have some time to myself and calmly prepare for my day
  • Be flexible (especially as a mom with no childcare, anything can happen, and flexibility is key!)
  • Set realistic goals for the day, so you don’t feel frustrated if you don’t manage to meet every goal at the end of the day

What does being an Entreprenista mean to you?

Being an Entreprenista means so much to me, but if I had to choose one word, it would be: resilience. Building a business and chasing your dreams is not easy, especially at the beginning. It is scary to have no guarantees of success and still have to give it your all, not knowing whether your business will succeed or fail. As entrepreneurs, we deal with so much uncertainty from the moment we launch our business, but no matter how many falls we take, we always manage to stand up.

Share it!

Posted in

Leave a Comment

Randi Shinder on how SBLA explores the intersection of science and beauty to create skincare products that address universal aging concerns

Describe your business in a few words? SBLA uses the intersection of science and beauty to create skincare products that address universal aging concerns. The non-invasive wand-delivery-system skincare line is clinically proven to build collagen, smooth, lift and tighten the skin while targeting the most fragile areas of the face and neck to deliver a…

How Heather Ouida and her co-founders are amplifying women’s voices in the gaming industry through the*gameHERs

Describe your business in a few words? The*gameHERs is a media platform and social networking community that connects, supports and amplifies women who game and who work in the gaming industry. Our mission is to advance the role, voice, image, and power of all women, femme-identifying and non-binary gamers who are comfortable in spaces that…

Creating a smarter swaddle with Hindi Zeidman through her company The Ollie World

Describe your business in a few words? It all started with an amazing infant named Oliver. I was a single foster parent and he was my foster son. When he came to me he was on the verge of being labeled failure-to-thrive because he struggled with the basics of eating and sleeping. He was also…

Jen Fuller on how Etta Loves delivers both babies’ cognitive development and calmness for parents through uniquely-designed baby products

Describe your business in a few words? Etta Loves baby essentials are uniquely designed with science to support babies’ visual and cognitive development, delivering wonder for babies and calm for parents in the everyday. What made you take the leap to start your own business? I had an idea that I couldn’t ignore when my…

How Jessica Jackson is achieving better sleep for both parents and their babies through The Mookabee Swaddle

Describe your business in a few words? The Mookabee Swaddle is committed to helping babies (and ultimately their parents!) achieve better sleep by utilizing the proven power of a parent’s scent. 10% of all profits are donated to Saving Mothers- a non profit dedicated to improving maternal health worldwide. What made you take the leap…

Stacie Stanley on empowering women through her swimwear brand STAYkini™

Describe your business in a few words? STAYkini™ is a swimwear revolution created to empower women through high-quality, backless, strapless swimwear that lets us move freely and soak up the sun while avoiding unwanted tan lines and accidental exposure. What made you take the leap to start your own business? I had the idea for…

Healing Trauma and Getting In Touch With Your Power with Kimberly Ann Johnson, Author of Call Of The Wild

What made you take the leap to start your own business? I’ve always worked for myself (beside when I waited tables and a brief foray into public school teaching). But I took the leap from a calling to a career when I became a mother. What was your background prior to starting your own business?…

How Nicole Boyd used her maternity leave to create Prept, a personal style and beauty help service delivered to consumers virtually so that everyone can feel Prept

Describe your business in a few words? Prept is an on-demand style + beauty concierge that matches women in need of style/beauty help to experts that can help in an affordable, personalized, and digital way. What made you take the leap to start your own business? Having TIME OFF from my corporate job while on…

Daniela Schiliro & Heather Kamback on co-founding inBodi Swim, a swimwear brand inspired by different places of the world the duo has traveled together

Describe your business in a few words? Each collection of inBodi Swim has been thoughtfully created based on different places around the world that we’ve been fortunate enough to see and experience. Along with the environments, colors, textures, cultures of each place; we are most inspired by the unique beauty that each and every woman…

Women Making Bold Moves In Business

Your next read: Ali Kriegsman, co-founder of Bulletin, has released her debut book How To Build A Goddamn Empire. We can’t wait to check it out!  🎉 An exciting partnership: Rocksbox, founded by Meaghan Rose, was acquired by Signet Jewelers, making their $1B service business goal that much closer. 🎉 Top sellers: The Jills Zeder Group, a women-led…

Jasmine Carter on how her own obsession for engagement rings led her to create Balacia, a custom bridal jewelry brand that allows shoppers to create the engagement and wedding rings of their dreams

Describe your business in a few words? Balacia is a custom bridal jewelry brand allowing shoppers to create the engagement and wedding rings of their dreams within their budget. We use diamonds, moissanite, and gemstones so buyers have endless options for colors, shapes, and sizes for their rings. In addition to rings, we also make…

How Julianne Fraser is creating meaningful dialogues with Dialogue New York, a global digital marketing consultancy that specializes in influencer marketing

Describe your business in a few words? Dialogue New York is a global digital marketing consultancy, that specializes in building influencer marketing strategies for luxury and lifestyle brands. What made you take the leap to start your own business? Over the last decade, I’ve watched as the Wild, Wild West of Influencer Marketing took shape,…

Tiffany Buzzatto on pioneering unbottled, undiluted, and uncomplicated slow beauty with her brand DEW MIGHTY

Describe DEW MIGHTY in a few words? We are pioneering unbottled, undiluted, and uncomplicated slow beauty. We plan to always deliver effective skin care products without fillers, sans water, free of nasty ingredients, and without plastic or trashy packaging to always USE LESS. DEW MORE™ What made you take the leap to start your own…

Molly Fienning on how Red Clay turned her into a hot sauce fanatic and CEO

Describe your business in a few words? Red Clay is a cold-pressed, made-for-foodies hot sauce and hot honey brand, named “Tabasco for the 21st century” by Food and Wine Magazine and “a hot honey to elevate your meal” by The New York Times. Crafted by a talented Southern chef, we focus on delicious flavor, sustainably-sourced…

Jhoanna Marissa, founder of WILLA Creative Agency, on creating her dream women-led digital creative agency in the fashion and lifestyle space

Describe WILLA Creative Agency in a few words? A digital-first creative agency working with beauty, fashion and lifestyle brands. What made you take the leap to start your own business? Not being able to find my dream job. I wanted to work in the digital e-commerce space specifically in beauty and fashion. And back when…