Unlocking Your Unique Brand Strategy with Emily Paulsen

August 1, 2023

Emily has a long and rich history in the branding world. Over the stretch of 14 years, Emily says she’s done everything from skinny jeans to french fries, working in the brand development of companies like Abrecrombie & Fitch and Wendy’s. But what she really loves more than anything, is working with passionate entrepreneurs to help build authentic brands that deeply connect with clients.

In today’s episode, Carlyn flies solo while sitting down with Emily Paulsen, Founder of Electric Collab, a branding and identity boutique that helps brands build their strategy, visual identity, and websites. Emily shares such important information and talks all about her mission to provide a one-stop shop for service providers, coaches, and creatives ready to amplify their businesses through the power of branding. Emily breaks down her experience working with high-impact brands, when it’s the best time for businesses to start investing in their branding, her favorite moments from doing this work, and so much more!

“It’s never too late. That’s for sure. Whatever you’ve done to this point in your business, obviously that has worked to an extent. And you should celebrate that. But I don’t think it’s ever too late to bring in that refinement.” – Emily Paulsen

This week on Startups in Stilettos:

Emily defines branding and the role of her business: Electric Collab (2:00)
Emily reflects on her career and the journey leading to starting her business (4;48)
Emily discusses when its time to outsource help for building the brand around your company (10:23)
Emily explains why it’s never too late to bring in an agency and the difference between a personal brand vs a business brand (13:34)
Emily shares her proudest moments since starting her business (16:50)
Emily shares her favorite business tools and a tip for getting started with branding (19:44)
Carlyn shares some fun facts and current events every Entreprenista should know (21:54)

Our Favorite Quotes:

“You need a brand that reflects the quality of your work and makes it clear who you are, and how you add value, you need a brand that reflects that to the world. That’s how you get to, you know, season four, or five, six that forever, right? By harnessing the power of a brand to amplify everything that you’ve established in the business to that point” – Emily Paulsen
“Try to make the brand a human, even if it’s not based on any real person. And I think that’s what allows you to have a connection-driven brand, whether it’s about an individual or a separate business.”

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