Launching a Timeless Luxury Candle Brand with Cassity Brown of St. Brown & Co.

March 4, 2022

Cassity Brown is the owner and operator of St. Brown & Co., a luxury candle brand based in Orange County, California offering hand-poured luxury candles made with a vegan wax blend. As the daughter of entrepreneurial parents, Cassity was inspired to launch her company out of a desire to create a timeless, luxurious brand of her own – as well as a dash of ‘divine intervention.’. She holds a Master’s degree in Business Administration from the George L. Argyros School of Business and Economics and has recently launched a business consultation company aimed at helping entrepreneurs achieve tangible solutions to some of their most complex challenges.

Cassity joins us today to share the inspiration behind launching her luxury candle brand, St. Brown & Co., and the lessons she’s learned along the way. We discuss the trial and error phase of launching her signature line of products, the marketing strategies she explored when starting the business, and how she eventually branched out to offer her products to wholesale customers. She highlights the importance of staying open to change and being fearless about asking questions. We also discuss strategies to pitch your business to media publications and what inspired Cassity to launch her consulting company.

“When you make pivots – it’s always to make the brand better. That’s never a bad thing.” – Cassity Brown

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week on Startups in Stilettos Podcast:

The inspiration behind launching St. Brown & Co
How growing up in an entrepreneurial family impacted her decision to launch her company and how her family responded to her desire to start a business
The trial and error phase of launching a startup candle company
The importance of being open to change and listening to your gut instincts as a startup founder
The day Cassity officially launched her company
Marketing techniques Cassity used to promote her new startup
Networking and working with wholesale suppliers and shop owners
Creating a wholesale deck for product-based entrepreneurs
Being fearless about asking questions
The importance of having a mentor
Connecting with and pitching to media publications for feature articles
What inspired Cassity to launch her consulting business and the three-part consulting method she uses when working with entrepreneurs

Our Favorite Quotes:

“The parallels with candlemaking itself being a creative and scientific process – that’s the same with business.” – Cassity Brown
“Keep digging. Keep trying to find the answers to what you’re looking for.” – Cassity Brown
“Connect with the people that are willing to share.” – Cassity Brown

Connect with Cassity Brown:

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If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

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We can’t wait to welcome you, support you, and be part of your business journey!

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