Startups in Stilettos

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…Read More

“I never once thought about these other markets because it wasn’t my experience yet. So you just never know where your business may lead you, even four months into it—it’s all from listening.” When Jackie Hutson gave birth to her son a little over a decade ago, she thought she had prepared for everything. However,…Read More

“I see that a lot of these young women are struggling to feel like their impact matters and I really want to create something that incorporates my own stories, my own journey, to show them that our choices matter. But more importantly, that they matter, and that everything they bring to the table is significant…Read More

“We really have to get into this mindset of, ‘Maybe I’m not the best at sales, but I’m doing my best.’ I’m going to get better every conversation I have. I’m going to learn with every conversation that I have. We’re going to get better with every single call.” Candice D’Angelo spent the first year…Read More

“Try to help them understand why we’re doing what we’re doing and let them see how it’s going to benefit them in the long term, why we have to be compliant, why we have to be profitable, why we need to market our business. And really talk to them—always going back to what we called…Read More

“One in five women with menopause have considered dropping out of work, have foregone promotion. And we are just at the top of our game and to take us out at 50 is not okay. It’s about empowering women to be the best that we can possibly be.” When Dr. Sophia Yen co-founded Pandia Health,…Read More

“We’re being bombarded all day with so much content and noise. “Please, please. I need your attention here, here, here.” You really have to learn to think about who’s listening. Really ask yourself, what is the takeaway for the person listening? Why does that matter? And if you can’t think of that, then you don’t…Read More

“In the beginning, if you don’t have a team or a system or community around you, it’s very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you’re never alone. Or,…Read More

“One big thing that sets us apart from other people in [the fertility] space is that we are a team of medical professionals and it’s all within our scope of practice to guide you through these things.” After a decade at one of New York City’s top fertility clinics, Leyla Bilali was approached by one…Read More

“A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” After a career spent working in Big Four accounting and corporate America, Shannon Weinstein was…Read More