Building a Capsule Wardrobe with Danielle and Rebecca of Glow Fashion Boutique

July 26, 2022

Fashion is something most of us care about. We take pride in how we present ourselves to the world, expressing who we are with the clothes we wear. However, with the busyness of everyday life, it can be difficult to allot time to figuring out what to wear. Most of the time it’s just easier to throw on the nearest pair of sweatpants, couple it with a wrinkly t-shirt and call it a day.

Our guests on this episode are sisters-in-law, Danielle and Rebecca Peplinski, co-founders of Glow Fashion Boutique. Glow is the solution to everyone’s fashion needs. By offering a specially curated assortment of high quality closet staples, Glow allows you to build your own capsule wardrobe. In this episode, Danielle and Rebecca talk about their inspiration for Glow, the early stages of building their business, some mistakes they made along the way, and so much more.

“It all comes down to communication. You know, I think we’ve been such a great team because we’re constantly in communication and we constantly communicate about everything. From the smallest detail to the bigger things.” – Danielle Peplinski

This week on Startups in Stilettos:

How Glow came to be (2:24)
The concept of Glow (4:44)
Some early steps Rebecca and Danielle took towards starting Glow (6:05)
Some mistakes Rebecca and Danielle made when building Glow (6:53)
Rebecca and Danielle’s advice for co-founders (8:54)
How Rebecca and Danielle figured out their marketing strategy and went viral on TikTok (10:39)
What going viral changed about Rebecca and Danielle’s business emphasis (14:30)
Why Rebecca and Danielle launched a course (16:00)

Resources Mentioned:

Our Favorite Quotes:

“I think one of the things is, we just roll with the punches. You just keep going.” – Rebecca Peplinski
“This simple concept, for us, became this life changing system.” – Danielle Peplinski
“I think it’s very important for, if you go into business with someone, [you to] make sure that you guys have different strengths.” – Rebecca Peplinski
“You’re building your own capsule that’s tailored to you and your lifestyle.” – Danielle Peplinski

Connect with Danielle and Rebecca:

Connect with your Startups in Stilettos hosts:

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Share it!

Posted in Startups in Stilettos

Leaving the White House with Ronica Cleary of Cleary Strategies

Ronica had made it to the mecca of her industry––becoming a White House correspondent. But during her second pregnancy, she realized she wanted to prioritize her family, so she decided to start her own PR business. In today’s episode, we sit down with Ronica Cleary, founder and CEO of Cleary Strategies, an agency that provides…

It Didn’t Go Wrong, It’s An Opportunity with Kayleigh Christina of CLEARSTEM

After trying virtually everything on the market for her cystic acne, Kayleigh found herself at an acne clinic. A few hours into the visit Kayleigh had learned so much about the causes of acne. Soon, she struck up a partnership with the clinic’s owner and her now business partner, Danielle, to market their skincare…

From Bank VP to Podcast Manager with Jess Milanes of Smart Podcast Solutions

After struggling with infertility for three years, all Jess Milanes wanted was to create a space to discuss openly and honestly about women’s health issues, so she started a podcast. Little did she know that that would lead to her discovering a newfound love for the podcasting medium. Then she decided to help others with…

Meet Our Entreprenista of the Year: Arion Long, Founder of Femly

Join us in congratulating the founder of Femly and our Entreprenista of the Year Arion Long. Changing the way women take care of “the flow,” Entreprenista Arion Long, launched her company Femly after being diagnosed with a tumor linked directly to chemicals in popular pads and tampons. When she started Femly, she was living at…

Meet Our Career Pivot of the Year: Janvi Shah, CEO of Hue

It takes guts, a healthy dose of passion and self-assurance to pivot. It’s not always easy to make the active choice to start anew after investing so much time and energy towards a different path. However, the decision to redirect can often result in a rewarding outcome. Our Entreprenista Pivot of the Year Award goes…

Meet Our Mamaprenista of the Year: Sharise Johnson, Founder of SMJ Communications

Building a business can feel like birthing a baby. There are so many new challenges to figure out at each milestone. Coupled with raising actual humans, the constant problem solving and figuring each stage out as we go along can become the everyday norm for us. There is a striking similarity between successful leaders and…

It’s Never Too Late to Just Get Started with Dr. Vivian Valenty of Dazzle Dry

Vivian Valenty has known since she was young that her purpose on earth was to help people. Originally, she wanted to be a doctor, but she went into chemistry instead. After meeting with a man whose wife had a problem with the drying time of nail polish, she worked to fix it. When Covid hit,…

Redefining What It Means To Be A Working Mom with Pamela Pekerman of Hustle Like a Mom

Like many Entreprenistas, motherhood changed the course of Pam’s life in a way she didn’t expect. She was happy living out her 20s dreams of being a TV correspondent until she became a mom of two, then she realized her priorities had shifted, so she started Hustle Like A Mom. In today’s episode, we sit…

From Entreprenista to Corporate and Back Again: Insights from Sandra Campos of Latina Disruptors

Coming from an Entreprenista family, Sandra knew she had the spirit to run her own company. But her path of entrepreneurship has been a winding road back and forth from corporate America. She views it as a way to always be adding to her skill set, and she has certainly acquired many skills. Today, we…

Nikki Irizarry on Launching Zimmi Fit: Offering Nothing but Best Quality and Top Comfort

Hi Nikki! Please share a brief introduction about yourself and your business: Zimmi Fit is a female-owned activewear shop that gets satisfaction from supporting women to feel their most confident in comfortable quality fitness wear. Zimmi Fit wants to be a supportive resource on every women’s fitness journey, no matter the stage of the journey.…

How Chase Ink Helped These Entreprenistas Expand Their Business Amid Ongoing Supply Chain Challenges

The inspiration for a business often originates from an entrepreneur aiming to solve a problem. Houston-based co-founders Maggie Segrich (CFO) and Meredith Wheeler (CCO) saw a need for safe and inclusive workspaces for creative women and genderqueer entrepreneurs in their city and knew they needed to bring their vision to life. Sesh Coworking offers a…

How Chase Ink Helped One Company Not Only Survive — But Thrive in an Uncertain Market

BrandVerge founders Mollie Kehoe and Lynn Browne figured out how to grow their business by using cash back rewards and ultimately turn a profit even amid a volatile economy during an unprecedented time. From its creation in 2017, the tech-enabled marketing and advertising agency used its banking relationship with Chase to build a supportive foundation…

Creative CEO Founder Vanessa Farino on the Intersection of Business Mentorship and Her Life Passion

Hi Vanessa! Please share a brief introduction about yourself and your business: My name is Vanessa Farino and I am a Business & Energy Mentor and Founder of Creative CEO. Our mission is to Ignite and empower female founders to transform their businesses to create generational wealth and impact their communities. We offer business mentorship…

How to Start a Podcast with Ginni Saraswati of Ginni Media

Sri-Lanka born, Australia raised Ginni has had quite the diverse career path. She had a broadcast radio show in Australia for years, she worked on airplanes, she started her own podcast, and currently she owns a podcast producing company that produces nearly 100 shows each year. And now, she’s here to help. In today’s episode,…

Two Time Entrepreneur and Beauty Booze Founder, Amanda Moran, on Her Lessons of Entrepreneurship

Hi Amanda! Please share a brief introduction about yourself and your business: My name is Amanda, and I am Co-Founder & CMO of a “better-for-you” alcohol company called Beauty Booze. I am a second-time Entrepreneur & a first-generation immigrant from Brazil. My Co-Founder studied Nutrition and I studied Herbalism but we still love to enjoy…