Build A Reputation and Watch Your Business Grow with Whitney Lee

October 10, 2023

“ You don’t just step out into the business world and say, I’m the best. I’m the smartest, I’m the nicest, I’m a good person, and everyone believes you overnight. No, you have to prove yourself, you have to consistently put in the work to show your true colors. And over time you build that reputation.” – Whitney Lee

Whitney never imagined owning her own business, let alone founding a seven-figure award-winning international agency dedicated to helping companies and other businesses thrive. If you asked her at 22 what her aspirations in life were, Whitney would’ve said being the Director of PR for the New Orleans Saints was her one true dream. It’s funny where the journey can lead you after taking that first initial leap and that’s what we’re talking about in today’s episode of Startups in Stilettos. We sit down with True Story Public Relations founder, Whitney Lee to discuss her incredible journey, the many accomplishments that she has from being in business for 10 years, like being named Scarlett Magazine’s Woman of The Year in PR, and how she’s utilizing her insight on her mission to help business owners reduce complexity and make marketing simple, actionable, and profitable. After all, Whitney’s superpower is her ability to help frustrated business owners who’ve tried it all cut through all the noise and develop a custom strategy that really moves the needle.

We talked about:

Social media management
Email drip campaigns
Visibility + optimization
Misconceptions of PR
Client goals + PR strategies
Rejecting instant gratification + embracing methodical progress
What to know before hiring a PR agency

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