Posts by Jessi Anderson
The Secrets to Building a Community Led Business with Ingrid Read
“You really have to understand that, in order for you to scale, you have to learn how to do certain things and master them before you move on. If you don’t do that, then your audience is going to feel just as lost as you feel.” In this episode of Entreprenista, we sat down with…Read More
How Leyla Bilali is Building a Holistic Fertility Brand
“One big thing that sets us apart from other people in [the fertility] space is that we are a team of medical professionals and it’s all within our scope of practice to guide you through these things.” After a decade at one of New York City’s top fertility clinics, Leyla Bilali was approached by one…Read More
How To Build a Sellable Business with Carrie Kerpen from The Whisper Group
In this episode of Entreprenista, we sat down with Carrie Kerpen, founder of The Whisper Group, an exit readiness practice for women-owned businesses. Carrie previously co-founded Likeable Media, one of the first social media agencies, which she successfully sold for eight figures in 2021. Carrie is an accomplished author and hosts “The Exit Whisperer” podcast,…Read More
How Shannon Weinstein is Making Financial Literacy Relatable for Entrepreneurs
“A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” After a career spent working in Big Four accounting and corporate America, Shannon Weinstein was…Read More
How Lauren Picasso Navigated Fundraising Challenges to Grow Cure Hydration
“It’s all about, you know, investors are going to be looking at your background and whether they believe in the idea. Sure, but are you going to be able to execute on this idea?” In this episode of Entreprenista, we sat down with Lauren Picasso, founder and CEO of Cure Hydration, a plant-based hydrating drink…Read More
How Amy Bartko Became a Leading PR Expert for Family Products
“A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” Amy Roberson was climbing the corporate ladder when she realized that being gone for 12…Read More
Turning Followers into Customers with Beachwaver’s Sarah and Erin Potempa
“It felt like eight, nine years we were like, ‘Did anybody ever see our videos? Does anyone ever comment on our stuff? Like, what is going on? Why? We work so hard, we edit new stuff every day!’ Until we started to commit to the audience and give them more of our attention and our…Read More
How Leslie Roberson Became a Leader in Inclusive Beauty Retail
“I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone’s on board, so they just move through the system systematically. And so if they have any…Read More
How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry
“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don’t—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like…Read More
How Marina Khidekel Made Her Business a Household Name Through Networking
“Everybody has an unfair advantage. Use it. It could be an expertise that you have, that could be contacts you have in an industry that’s adjacent to the industry of your startup or can help your startup—use that. When Marina Khidekel started her search for a solution to her nighttime anxiety, she turned to weighted…Read More