Tabitha DeSeranno on Discovering Her Passion and Launching a Branding Company

[Template] Website Member Feature Banner (1)

Hi, Tabitha! Please share a brief introduction about yourself and your business:

Hi, I’m Tabitha, the creative force behind Vivid Pixel Studio, where I blend strategy, design, and storytelling to craft impactful online presences for passionate service providers. I specialize in creating bespoke websites, impactful brands, and tailored marketing strategies to help service-based businesses not just exist online but truly thrive. My mission is to transform your online presence into a compelling and strategic platform that not only reflects your unique vision but also drives tangible results.

What excites you about being an Entreprenista League member?

Being part of the Entreprenista League is exciting because it’s a vibrant community of like-minded, driven women. The opportunity to connect, learn, and grow alongside fellow female entrepreneurs is invaluable. I’m excited to contribute my insights on web and brand design and equally eager to absorb the collective wisdom of this empowering group.

There’s so much value in collaboration and sharing insight! What made you take the leap to start your own business?

My leap into entrepreneurship started with a desire to work from home and be more present for my family. I started as a Virtual Assistant on oDesk (now UpWork) which was a great learning experience. However, I wanted to eliminate the “middleman” so I branched out and started my own Virtual Assistant business. Being a VA eventually led me to discover my passion and talent for web design, setting the stage for Vivid Pixel Studio.

Work-life balance is essential! And how great for you that it led to discovering your passion. What was your background prior to starting your own business?

Before starting a business, I was a waitress. I went to college for years but constantly changed my major, so I never got anywhere with it. Transitioning from waitressing to being a Virtual Assistant was my first step into the entrepreneurial world.

Did you always know you wanted to be an entrepreneur?

Becoming an entrepreneur never really my dream but rather a path that unfolded as I wanted more flexibility and control over my career. The journey was a blend of necessity, opportunity, and a desire to create something meaningful on my own terms.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My strategy was leveraging the power of Facebook groups. It was about connecting directly with potential clients, understanding their needs, and offering solutions that resonated with their business goals. This approach was not just about finding clients; it was about building relationships and establishing trust. It has worked fairly well as Facebook groups are still the #1 way I find clients.

What is the biggest challenge you have encountered along the way and what did you learn from it?

The biggest challenge was overcoming the imposter syndrome and fully embracing my role as a business owner. This journey taught me the power of self-belief and the importance of mental health.

Imposter syndrome is real – and self-care is such a great way to combat it! What is the accomplishment you are the most proud of to date?

Creating a successful business. I never really thought it was possible or even that it was something I could do. I just jumped in feet first and I’m still here!

Do you believe in work-life balance? What are some of your best tips?

Absolutely, I believe in work-life balance. It’s crucial for sustainability and creativity. My top tips are setting clear boundaries, prioritizing tasks, and ensuring you carve out time for self-care and family. It’s about quality, not just quantity, in both work and personal life.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

The piece of advice I’d share is to embrace the journey with its ups and downs. Don’t shy away from seeking help or investing in your growth. The path of entrepreneurship is as much about personal development as it is about business success.

What have you achieved recently that you’d like to celebrate with our community?

I’m thrilled to announce the launch of my podcast, The Elevate & Excel Show.

Congrats, Tabitha! What’s next for your business? What can we expect to see over the next few years?

Looking ahead, Vivid Pixel Studio is set to expand its services, incorporating more digital marketing solutions. Expect to see a suite of services designed to empower businesses to own their digital space confidently. I’m not just designing websites; I’m crafting digital experiences.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Former FBI Special Agent Cassandra Elliot Joseph Shares About Innovative Bedding Company

Hi, Cassandra! Please share a brief introduction about yourself and your business: I’m Cassandra, a retired Federal Law Enforcement Officer turned entrepreneur. As VP of Community Relations of Better Fit Bedding™, this innovation is here to revolutionize the bed-making process with our patented Fitted Flat Sheets, Fitted Comforters, and Fitted Blankets. Designed with innovative corner…

Shaping the Future of Media Production with Lena Jenkins-Smith

“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn’t know what the…

Self-Care as a Leadership Strategy with BetterHelp’s Haesue Jo

“You’re pushing yourself beyond what you feel is comfortable, which means you’re gonna have chapters of discomfort or feeling like, ‘I’m not really sure if I’m there yet. And sometimes that’s true. Sometimes you’re not there yet. It’s good to tune into that because then you know where you should be focusing to improve.” In…

Tara Magalski on Founding a Spirit-Led Community for Holistic Health

Hi, Tara! Please share a brief introduction about yourself and your business: My name is Tara Magalski, and I am a wellness maven and the founder of Divine Lifestyles, and the DL Collective: a membership-style spirit-led community and online holistic health + healing resource center, an online sanctuary to experience a deeper state of alignment…

Tysheda Williams on Her Journey to Founding a Luxury Experience Company

Hi, Tysheda! Please share a brief introduction about yourself and your business: Hi, I’m Tysheda Williams. With an unwavering passion for curating enchanting experiences, I’ve spent years cultivating memories that transcend borders. From exploring the historic wonders of Europe to immersing myself in the vibrant cultures of Asia, the opulence of Dubai, and countless more…

Mayra Gomez-Sanchez on Her BIPOC Copywriting and Marketing Company

Hi, Mayra! Please share a brief introduction about yourself and your business: Hello everyone, I’m Mayra (my-rah) Founder and CEO of Cultural Visionaries – a copywriting and marketing strategy and a Latina-run company. I write for BIPOC business owners—and anyone who shares my values and vision—wanting to create a meaningful impact on other people’s lives.…

Making a Marketing Impact with Lindsey Breitwieser

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…

Kwandaa Roberts Shares Her Success Story Making Modern Dollhouses

Hi, Kwandaa! Please share a brief introduction about yourself and your business: I’m Kwandaa Roberts, an OB/GYN and interior designer who sells high-style, modern dollhouses called Tiny House Calls. What excites you about being an Entreprenista League member? I have found networking with other women entrepreneurs to be one of the most important tools in…

Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso

“Keep the momentum going. And that’s continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down…

Caitlin Murphy on Her Freight Firm and Passion for Philanthropy

Hi, Caitlin! Please share a brief introduction about yourself and your business: Hi, my name is Caitlin Murphy and I am the Founder and CEO of Global Gateway Logistics, a global freight forwarding firm. My firm optimizes and simplifies the global shipping process. What excites you about being an Entreprenista League member? It can be…

Transforming Your Mindset Through Hypnosis & NLP with Billé Frazier

“You know, it hurts. Nobody likes rejection and somebody didn’t like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that’s a large part of what I try to impart to my clients, too, when…

Dr. Christina Jerger Shares About Her Femininity Coaching Business

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Dr. Christina and the CEO and Founder of femsaloud based in Los Angeles, CA. I offer luxurious femininity coaching for female entrepreneurs, executives, and celebrities. With LA’s #1 VIP femininity makeover I make elite women irresistibly feminine and thriving in life. Whether…

Creating a Meal-Kit Revolution with Ooshma Garg

“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you…

Marine Turned Chef Joanne Thomas Shares About Her Cooking Career and Business

Hi, Joanne! Please share a brief introduction about yourself and your business: Hi! I’m Chef Joanne Thomas, a world-renowned culinary artist known for exceptional skills, creative flair, and dedication to the art of cooking. With a career spanning decades, I’ve curated a collection of custom-blended spices, gourmet butters, and other culinary delights that cater to…

Joanie French On Her Business That Creates Unforgettable Experiences Through Nature

Hi, Joanie! Please share a brief introduction about yourself and your business: Hey there! I’m Joanie, the creative mind behind Harmony Escape Experiences. Based in Winnipeg, Manitoba, I’m passionate about crafting unforgettable moments through personalized events. As an Office Administrator by day and an aspiring entrepreneur always, I’m on a mission to create harmonious and…