Suelyn Farel of the Julien Farel Group on the power of helping everyone person flourish in their own career while being part of your organization

Suelyn Farel_Blog Header

Describe your business in a few words?

We have a 10,000 square foot “Restore” Salon & Spa on Park Avenue in NYC and an international hair care company.

What made you take the leap to start your own business?

I am a serial entrepreneur and had 3 companies prior to joining my husband to expand his!

What was your background prior to starting your own business?

I started working in my Grandparent’s real estate office in my early teenage years and loved it. Then I went to retail during later high school and early college years, and was a model which taught me to think on my feet and learn to sell myself. Worked for someone else selling/project managing graphic design services for 20 months learning the ropes, and left to start my own company. Knew I needed to run my own show.

Did you always know you wanted to be an entrepreneur?

Yes! It was always a dream and also I knew working for someone else wouldn’t suit my personality. I am independent, strong-willed and a bit free-spirited, while being intense. My ambition from a very early age was to be an entrepreneur and work for myself.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I was fortunate that my first company was a Marketing Strategy and Brand Development company. Having majored in Marketing/Finance in college, I marketed quite well out of the gate and built a million dollar plus company very quickly. Fun fact: My first company was called “Work Hard Play Hard” because I’d had a dream of having an office full of people picking up the phone and saying that phrase. And it worked! My Fortune 500 clients loved that it was catchy and not so corporate.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

This past year! Having a service business in the heart of NYC, being closed for 3 full months in 2020 was one of the most challenging times in business. I actually went to my home office desktop everyday during quarantine—it kept me sane. Top priority was to keep our team together and inspired. I organized weekly Executive Meetings on Mondays, Wellness Wednesdays with group meditation or yoga and full team meetings on Fridays. It kept everyone’s attitude positive and reaffirmed that we’re all here for each other when together in person or virtually. I also did gratis consulting for other salon businesses requiring guidance as to how to reopen safely. As close as New Jersey and as far as the Bahamas!

What is the accomplishment you are the most proud of to date?

My family. I have an incredible husband who is my life and work partner and two teenage girls.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

Describe your dream job. Why do you want to be a part of the Julien Farel Team? I also ask questions to see if the candidate has looked closely at our website. And always, always check references.

How has your business or industry been impacted by the COVID-19 pandemic?

Lots has changed. Social distancing and having limited capacity (state mandated) has given us new ways of operating. We’ve also streamlined staff to ensure clients feel comfortable and safe. We also miss serving drinks (water only now) and we can’t any longer offer magazines. Would like these perks to return, hopefully by the Fall. Also, our massage business has been impacted the most of all services…but with vaccinations and Springtime, we’re seeing the light at the end of the tunnel.

What’s next for your business? What can we expect to see over the next few years?

Expansion into some new cities on the brick and mortar side and a dynamic rebranding of our hair care company that we’re in the process of.

What is the biggest lesson you have learned in 2020?

Good health is the thing of greatest value.

What do you know now that you wish you knew when you were first starting your business?

  • Hire slow, fire quickly— as soon as you know it’s not a fit.
  • Always be specific about a deadline. My “immediately” is not someone else’s version of the same word.
  • Don’t assume people understand what you’re talking about. Sometimes it’s the patience of reviewing it three times that makes the job get done well.

How have you managed to stay grounded this year?

Daily time outdoors and a new puppy.

Do you believe in work/life balance? What are some of your best tips?

No, there is no such thing for me like that! When I am insanely busy at work, my home life suffers. When I take a vacation and truly shut off work, I feel completely behind on work upon return. I am not a good person to ask about work/life balance. I do my best to get in 2-3 workouts a week but that’s as far as it goes. I’ve never had that balance and don’t anticipate I will.

What’s something our audience would be surprised to learn about you?

I can speak 3 languages!

What are your top 3 tips to stay productive each day?

  • Prioritize your day each morning and review the same list before shutting down at night.
  • Delegate wherever possible, if you want your business to grow.
  • Support the people around you and bring them along on your journey. Celebrate their successes. Try to help each person flourish in their own career while being part of your organization.

What does being an Entreprenista mean to you?

It is an honor to be featured! Being both a woman and entrepreneur for more than 20 years, I love having opportunities to pay it forward and share what I’ve learned to hopefully help others. I am so grateful THANK YOU SO MUCH!!

Share it!

Posted in
Tags

Leave a Comment





Brand Photographer Brittney Jean Guy-Atakpo on helping women show up confidently on camera

Describe your business in a few words? I’m Brittney with Brittney Jean Photography & Company. I help women show up confidently in photos and on social media to grow their brand and business. I’m a Brand Photographer and Strategist. I have over 5 years working for Fortune 100 companies in sales and marketing and over…

Lorena Tapiero of Conscious Consulting on the power of networking

Describe your business in a few words? Conscious Consulting is a Latina-owned, bilingual marketing and public relations agency with 20 years of experience in the hospitality, sports and wellness sectors. Our thoughtful, comprehensive approach helps brands establish clear communication priorities and a long-range vision for meaningful press coverage, value-added partnerships and sustainable influencer relationships. As…

Lindsay Applebaum Stuart of Mamalux on the beginning stage of business

Describe your business in a few words? Mamalux is a first-of-its-kind leakproof sleep solution for breastfeeding moms. Our Kickstarter launches on 10/19! What was your background prior to starting your own business? I spent the first 10 years of my career as a sports journalist for the Washington Post and Sports Illustrated! So this has…

Jessica Bargenquast of Lady ChangeMakers on organic marketing strategies that work

Describe your business in a few words? Lady ChangeMakers is an exclusive e-commerce platform for women-owned businesses to gain valuable exposure and sales. Most of my life I’ve been encouraged to be seen and not heard. Growing up extremely introverted and shy I felt invisible. I wanted to create a platform so women-owned businesses could…

Jennifer Gligoric of EntrePods on the importance of mindset

Describe EntrePods in a few words? Cutting-edge entrepreneur and investor network answering the question “So Now What?” for business owners powered by fractional consultants and coaches with decades worth of experience. What made you take the leap to start your own business? I had no choice.  My mother owned a staffing company for 54 years…

Certified Financial Planner Maggie Gomez on investing and building wealth

Describe your business in a few words? An accessible place where anyone can learn to invest and build wealth, regardless of their net worth. What made you take the leap to start your own business? I realized that it was only those who were already wealthy that had access to quality financial guidance. I got…

Claire Jones of Cushy Couture on shifting paradigms in the fashion industry

Describe your business in a few words? Cushy Couture is a customer-driven clothing brand that creates high quality sweatpants in a wide range of colors and patterns that come in three different inseam lengths because we believe that you don’t have to settle for less. We create functional sweatpants that will last you for multiple…

Writer, Speaker, Podcaster, and Life Coach Chelsea Austin on taking care of yourself first

Describe your business in a few words? I advocate for others to find their own self-worth and acceptance through self-care, love, respect, and storytelling. What made you take the leap to start your own business? When I started writing my book and my blog, I don’t think I ever realized it would become a business.…

Maria Indenbosch of Humanity Wine Co. on creating the company you want to work for

Describe Humanity Wine Co. in a few words? We deliver high valued, family owned wines to your doorstep while changing the lives of abandoned youth by donating 50% of our profits to capacity building programs.  Humanity Wine Co. yearns to change the landscape of business as we know it. Leading abandoned youth to rise to…

Jaclyn Fu of Pepper on empowering women to love their bodies as they are

Describe your business in a few words? Pepper is an unapologetic bra brand for small-chested women, on a mission to empower everyone to love their bodies as they are. We design bras specifically for AA, A, B cups, in band sizes from 30 to 40. We’re bringing back the IBTC to encourage women with small…

Lesha Wincher of E L L E É on believing in your vision and never giving up

Describe your business in a few words? E L L E É is the perfect atmosphere to relax and unwind for mind, body, and soul. Our business is different from the rest as each one of our services are specifically tailored to each one of our guests. What made you take the leap to start…

Meg Murray Jones of Postpartum Plan on the best decisions she made in launching her online resource

Describe your business in a few words? Postpartum Plan is an online resource for new parents from 35 weeks pregnant to 6 weeks postpartum. It brings together a support team of experts that all new parents should have access to; women’s health physio, yoga and breath-work instructor, nutritionist, postpartum doula, GP and more. We also…

Amelia Pavlik of FRESHJUICE + bubbly on wellness and work/life balance

Describe FRESHJUICE + bubbly in a few words? A boutique business focused on connecting clients to wellness splurges to suit budgets big and small. What made you take the leap to start your own business? I love all things wellness, and for years, I’d searched for a resource that could provide me with the latest…

Ari Krzyzek of Chykalophia on converting your network into your net worth

Describe your business in a few words? Chykalophia (read: see-ka-lo-fia) is a creative and technology agency helping women-led brands in FemTech & DTC fast-forward their business through strategies, design and all things website. What made you take the leap to start your own business? My fiancé at the time (now my husband and business partner)…

Monique Little of You Go Natural on the importance of planning for growth

Describe You Go Natural in a few words? YGN creates beautiful and innovative products that make natural haircare easier. What made you take the leap to start your own business? I started my business because there was a need in the market that needed to be filled. I did not want to let the opportunity…