Strong Female Leadership with Gregg Renfrew of Beautycounter

Gregg Renfrew launched Beautycounter without any experience in the beauty industry but with a fierce desire to make clean beauty as accessible as possible. Today, with over 60,000 independent consultants, Beautycounter is taking the world of beauty by storm with locations on both coasts, and Gregg joins us to share the story of how it all started.

Today, you’ll hear how Gregg started Beautycounter without any experience in the beauty industry. She talks about how Beautycounter coined the term “clean beauty” and why this is so important to her mission. She discusses the importance of surrounding yourself with people who are passionate about your mission rather than experts. She shares the process of raising money for Beautycounter, as well as what she would do differently next time. She reviews her evolution as a leader over the years and how the pandemic has impacted her company culture, as well as the ways in which it has allowed her to lean into her people’s strengths. She talks about exciting recent launches and how the company is leaning into live stream shopping. She tells how you can get involved with Beautycounter and discover their products. She shares stories about the mentors that have guided her over the years and discusses why it’s such an incredible asset to be a woman in business. Gregg shares how she’s developed a new D2C model that’s fueled by the power of their community. She ends by noting that nothing replaces hard work.

“I can own my strengths and my vulnerabilities, and it doesn’t make me a tough bitch. It actually makes me a strong leader.”

– Gregg Renfrew

This week on SocialFly’s Entreprenista Podcast:

• Why you should be picky about where you ask for capital
• Why expertise will only take you so far
• Being okay with not making everyone happy
• Why everyone on your team should be sold on your mission
• Why nothing replaces hard work

Resources mentioned

• DigiCards

Connect with Gregg

• Gregg’s Instagram
• Beautycounter Website
• Beautycounter Store Locations
• Beautycounter Instagram

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