Strategic Growth Coach Chrissanne Long on building lasting relationships within a community


Describe your business in a few words:

For the past 13 years, Chrissanne has been learning what it takes to grow a successful business. As the owner of a local digital marketing agency, she has helped countless clients build successful brands by clarifying their messages and developing lead generation strategies for high growth and profitability. As a strategic growth coach, she works with her clients to help them gain clarity, set goals, and grow their businesses. Using proven frameworks, measurable strategies, and implementation plans she helps them achieve the results they seek and empowers them to continue confidently in their journey toward more and more success.

What was your background prior to starting your own business?

I was a middle school teacher for 10 years. I loved seeing my students’ eyes light up when they discovered new knowledge.

Did you always know you wanted to be an entrepreneur?

There was never one thought in my mind that I COULD be an entrepreneur, until I was one!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Our focus was networking and SEO. Our first clients came from local searches online and through relationships I created at local organizations. I committed myself to weekly meetings, spent time coaching and troubleshooting for businesses needing assistance with online marketing tasks, and began to offer workshops. There was really no “plan”. If I had to characterize the first 3 years, I would say, I just kept showing up. Being seen as a regular member of the community helped me build the relationships and the trust that eventually led to building my business.

What is the accomplishment you are the most proud of to date?

It just happened last week! I was honored as the Entrepreneur Champion of Lakeland, FL’s Entrepreneur Co-Working/Maker Space – Catapult. I think this really boosted my confidence and confirmed that I am doing work that matters, which is, the most important acknowledgment I could receive!

Do you believe in work/life balance? What are some of your best tips?

I have not yet managed to find “balance” as it would be defined by experts. But I have found that when what I want is aligned with what I am doing and the people I spend my time with, I feel a sense of peace and balance. I spend a lot more time working on my business than some would deem “healthy” so for me it’s understanding what balance means to me and not letting others’ opinions rule my thoughts.

What have you achieved recently that you’d like to celebrate with our community?

I was recently selected as “Entrepreneur Champion” for Catapult Lakeland, an Entrepreneurial co-working space that serves the Lakeland community. I have done a lot of work to try and raise awareness for the importance of inclusivity and accessibility of resources for entrepreneurs to thrive in our community. This was the first time I felt like what I have been doing for 12 years actually matters to the established leaders in our community. This award was a milestone for me and the work I want to continue to do to raise the bar for our local entrepreneurial ecosystem! Because I truly believe in the economic value of small businesses, solopreneurs, and startups, and not just the ones that innovate at the level of Silicon Valley!

What’s next for your business? What can we expect to see over the next few years?

My coaching is my main focus right now. My personal mission is to help women business leaders overcome the belief that they have to figure out how to grow a SUCCESSFUL business ALONE. 

I am working to achieve this by connecting 10,000 growth-minded women using a Facebook group called Growth Strategies for Women CEOs and Entrepreneurs so that they can find the resources they need to feel competent, connected and confident in their ability to achieve their SPECIFIC business goals.

What excites you about being an Entreprenista League member?

The past few years, I have really craved connection to women who would truly understand the challenges that go along with running a business. The inherent additional challenges that are added as women grow as leaders and as influencers in their communities. I want to speak to and share my experiences with others who “get it” and can help me overcome challenges when I find myself stuck, getting in my own way, or just feeling alone in the middle of the chaos!

Share it!

Posted in

Leave a Comment

Disrupting an Industry with Alexandra Keating of Uni

Like many Entreprenistas, Alexandra always knew she wanted to run a business, and she has—multiple businesses, in fact. When she became obsessed with the fact that the personal care industry uses a lot of single-use products, she knew the solution and she knew her next business.  Today, we sit down with Alexandra Keating, founder of…

The DHL Express GoGreen Giveaway is Helping Entreprenistas Go Global in a Sustainable Way

In Partnership with DHL Express We speak to eCommerce founders every day that are looking to launch, scale and grow their businesses. One of the biggest things to consider for growth: international shipping – but the question remains, how do small businesses ship internationally and is there a way to do so sustainably?  In a…

How to Deal with your Team’s Burn Out

As an Entreprenista, your business is not just a job, it’s a passion. You put in long hours, sweat and tears, and endless effort to make it successful. However, this can often lead to burnout, especially during times of high stress. And with May being National Mental Health Awareness Month, it’s important to address this…

Tapping Into The Creativity with Catalina Escallon of Noodo Studio

While Catalina Escallon is an artist, and by definition, a creative person, she realized that a lot of people did not view themselves that way as they got older. So she and her partner decided to start a studio that helps people realize that there are many ways to be creative.  In today’s episode, we…

Building Your Personal Brand with Stacey Ross Cohen of Co-Communications

Stacey grew up around entrepreneurs, so it’s safe to say that being a business owner is in her blood, and she has been doing it successfully for well over two decades. But her newest passion is helping the next generation make sense and leverage the digital age to build a personal brand that helps them…

Learning The Heart and Soul of SEO with Meg Clarke of Clapping Dog Media

Like many Entreprenistas, Meg left the corporate world once she had kids and started to work on her own. She had experience with web design, so that’s what she did, before she realized that having the perfect website is meaningless if no one finds it. So she dug in and learned everything there was to…

Social Media Marketing 101 with Sarah Bugeja of Later

Sarah has spent her career constantly learning new skills—both on the job and off—to further her career. She also mastered learning when it’s time to move on to the next opportunity. Now she’s here to share her story and also her tips and tricks regarding all things social media.  Today, we sit down with Sarah…

Mamaprenista Candice D’Angelo reflects on Launching ‘The Selling Lab’

Below is a brief introduction about Candice D’Angelo and her business, The Selling Lab: Candice D’Angelo – a corporate dropout with 12+ years of sales experience – is the founder of The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom trainings.…

Founder Jené Hernandez, of Mixology Marketing, on Helping Businesses Stand Out and Achieve their Marketing Goals

Hello Jené! Please share a brief introduction about yourself and your business: As one of the leading marketing agencies in Los Angeles, Mixology Marketing blends creativity and strategy to create bespoke marketing experiences for our clients. From digital marketing and social media to content creation, website development, and impactful events, we take a unique approach…

How To Create The Best Brand Message For Your Business with Xindi Soh of By Xindi

Over the course of her business, Xindi has had to confront herself and get a grasp on who she is, what she stands for, and what she wants. But the ride hasn’t always been what she was expecting. Now she preaches leaning into the hard stuff and believing in yourself, and it seems to be…

How To Find Unique Ways To Fund Your Business with Arion Long of Femly

Our Entreprenista of the Year: Arion Long has always been an overachiever; she started college at 15 years old. But one thing that threatened to hold her back was her periods. After going to many gynecologists, she found one that not only listened to her, but told her something that would change the course of…

Katherine Wallisch on Empowerment Consulting for Parents and Clinicians of Non-Speaking Children

Hello Katherine! Please share a brief introduction about yourself and your business: As a speech-language pathologist specializing in Autism and Augmentative and Alternative Communication (AAC), I have created a comprehensive empowerment program for parents and clinicians. My name is Katherine Wallisch, and I am the mother of a 7-year-old son and a 3-year-old daughter. Growing…

Digitizing Art For A Business with Sally King McBride of The Letter Nest

When Sally’s friends and family started having children, she looked for gifts that would be meaningful and lasting. As an artist, she decided to create watercolor name paintings. Soon, the commissions started flooding in and she had a proof of concept for a business.  In today’s episode, we sit down with Sally King McBride, founder…

When Being an Entreprenista is in Your DNA with Carrie Shaw of Copper

Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now…

Kristen Elworthy on Founding Seven Hills Communications and Embracing Her Desire to Story Tell

Hi Kristen! Please share a brief introduction about yourself and your business: I’m Kristen Elworthy, and I’m the founder of Seven Hills Communications. We’re a PR micro-agency that works with mostly female-founded and mission-driven companies and personal brands in both the consumer and B2B space. Our wheelhouse is working with startups and emerging brands, and…