Sara Olsher on building Mighty + Bright and finding creative solutions to help through difficult times

Sara Olsher_Blog Header

Sara Olsher explains how her professional and personal backgrounds led her to her mission of helping children understand difficult times, the importance of routine and prioritizing mental and physical health.

Describe your business in a few words?

Mighty + Bright supports families through super difficult things (like divorce and cancer) using unique kids’ books and visual calendar sets.

What made you take the leap to start your own business?

I went through a really difficult divorce when my daughter was two, and I created a visual calendar to help her deal with shared custody. It helped her so much that I wanted to provide the tool to other families. Then, three years ago, I went through cancer treatment. My daughter was seven and I realized that visual calendars — especially when combined with a kids’ book — can help relieve kids’ anxiety in all SORTS of situations.

What was your background prior to starting your own business?

My background is in psychology, and rather than working with individuals one-on-one, I really wanted to help large groups. I am thrilled that my business allows me to do that.

Did you always know you wanted to be an entrepreneur?

Definitely not! I come from a family of doctors, lawyers, and nurses. The idea of forging my own path was terrifying. I believed you had to have a “job” to make money. For some reason I thought very few self-employed people made enough money to support themselves.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

In the beginning, I ran my business as a side gig while I focused on my day job (ironically in marketing). SEO served me really well and most of my sales came from organic search. I always felt very shy about promoting myself, until I realized that this company is bigger than just “me.” After that, sharing with everyone I met felt more natural and less like bragging — and that’s when things really started to take off. I needed to get out of my own way.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

For me, it was never one big mistake as it was remaining committed to my cause and tenacious about making it work, even when I wasn’t getting the results I wanted. I always asked, “how can I make this work FOR me, instead of thinking something bad is happening TO me?” This has helped me see opportunities when something goes wrong, rather than just panicking. Just recently someone contacted me with a misprinted book, and I was able to share three other ways we could work together (in addition to fixing the misprinted book problem).

What is the accomplishment you are the most proud of to date?

Knowing that hundreds of kids feel better because of what I created is what keeps me going. Parents send me emails telling me what a difference they’ve seen in their kids. Hospital professionals call to tell me that my books are truly helping kids with cancer. I can’t imagine a greater accomplishment than knowing that something I put out into the world has eased kids’ suffering.

How has your business or industry been impacted by the COVID-19 pandemic?

During lockdown, divorce went way down because parents couldn’t separate and were stuck at home together. I worried less about my lack of sales at that time than I did about how hard it must have been for families in that position. I focused a lot on creating free content to help — I ended up writing and illustrating three books I provided as free downloads on my website.

What’s next for your business? What can we expect to see over the next few years?

My goal is to create more book and calendar kits for kids dealing with all sorts of hard things, like kids in foster care, military families, and kids with health conditions like Type 1 Diabetes or epilepsy.

What is the biggest lesson you have learned in 2020?

How much we truly need structure and routines to thrive.

What do you know now that you wish you knew when you were first starting your business?

How important it was to learn how to sell, and not think of it as slimy.

How have you managed to stay grounded this year?

Honestly, I think I have coped really well — in part because I have my business as a sense of purpose, and also because I have already survived cancer. Once you’ve gone through chemo, it’s a lot easier to take things one moment at a time.

Do you believe in work/life balance? What are some of your best tips?

Work/life balance is absolutely necessary for me. Cancer is a disability. I have become very good at listening to my body and realizing when I need to take a break. I get more done in a shorter amount of time because I am intent on maintaining my focus; that way, when I hit a wall, I can lay around and watch Netflix guilt-free. Sometimes it is frustrating, because I’m excited to work on a project and I don’t have the energy. But the truth is, there will always be more to do in my business. I will never be “done,” so there’s no point in working my tail off to try to make that happen. It isn’t worth missing out on my family or my health.

What’s something our audience would be surprised to learn about you?

I created a little quiet space in my closet and spend a lot of time in there (ha!).

What are your top 3 tips to stay productive each day?

  • Always get dressed, even if you don’t plan to leave the house. 
  • Meditate or take quiet time where you try not to think about anything. 
  • Take walks. Inspiration comes in the times when your mind is quiet.

What does being an Entreprenista mean to you?

Being unapologetic in your quest to make a difference in the lives of other people.

Share it!

Posted in
Tags

Leave a Comment





8 Inspiring Latinx Entreprenistas that have launched groundbreaking companies

In celebration of National Hispanic Heritage Month, we’ve put together a list of 8 incredible Latinx women founders that have launched groundbreaking companies. Check it out: Jessica Alba: The Honest Company Founded in 2011, The Honest Company makes sustainable, well-designed products that work – built on transparency, trust, and a deep sense of purpose. In…

Susan Sarit of Operations-Made Easy on achieving your goals by getting organized

Describe your business in a few words: I am a mom, daughter, sister, business owner, and more! I started my business for both financial freedom and to be a work-at-home mom. I created Operations-Made Easy to help diverse women with the Operations of their business. Deliberative, disciplined, and detail-oriented are just a few words we…

Lisa Nutt of Make Every Minute Count on personal and professional growth

Describe your business in a few words? The Make Every Minute Count ecosystem encourages us to go (do that thing), grow (personally and professionally) and give (through a membership based family to family giving circle). What made you take the leap to start your own business? I’m a serial entrepreneur. This is the third time…

Connection Coach Kristjana Hillberg on trusting your intuition and having an open mind

Describe your business in a few words: I’m a Connection Coach who helps women unearth their deepest desires, move from auto pilot to intentional action and prioritize their wellbeing. What was your background prior to starting your own business? I’m a multipotentialite – meaning, I have tried multiple things and tested multiple careers ranging from…

Martha Stewart & Marley Spoon: Finally Back to Delicious Meals For Everyone

Cuisine varies by culture, but no matter how societies segment and define themselves, certain foods show up in households across the globe — only differing in their forms. Some of a culture’s time-honored meals are created by its culinary icons.  Among America’s culinary icons, Martha Stewart is, without question, its most trusted. In 2014, Martha…

7 Entreprenista League Members share the biggest business challenge they overcame and what it taught them

Brand Photographer Brittney Guy-Atakpo of Brittney Jean Photography The biggest business challenge I have faced is sticking to a schedule that made me feel productive and good about my work ethic. What I have learned is that there is no right or wrong schedule or routine that produces success. I have been more grateful for…

Courtney Spritzer of WorkRobe on her “secret sauce” for a successful product launch

Describe WorkRobe in a few words? WorkRobes are designed to have you looking your best during any video meeting, so you can go from bedroom to boardroom in seconds and in comfort. My mission is to reimagine what you wear to work (from home).  Can you pinpoint the moment you knew you wanted to create…

Brand Photographer Brittney Jean Guy-Atakpo on helping women show up confidently on camera

Describe your business in a few words? I’m Brittney with Brittney Jean Photography & Company. I help women show up confidently in photos and on social media to grow their brand and business. I’m a Brand Photographer and Strategist. I have over 5 years working for Fortune 100 companies in sales and marketing and over…

Lorena Tapiero of Conscious Consulting on the power of networking

Describe your business in a few words? Conscious Consulting is a Latina-owned, bilingual marketing and public relations agency with 20 years of experience in the hospitality, sports and wellness sectors. Our thoughtful, comprehensive approach helps brands establish clear communication priorities and a long-range vision for meaningful press coverage, value-added partnerships and sustainable influencer relationships. As…

Lindsay Applebaum Stuart of Mamalux on the beginning stage of business

Describe your business in a few words? Mamalux is a first-of-its-kind leakproof sleep solution for breastfeeding moms. Our Kickstarter launches on 10/19! What was your background prior to starting your own business? I spent the first 10 years of my career as a sports journalist for the Washington Post and Sports Illustrated! So this has…

Jessica Bargenquast of Lady ChangeMakers on organic marketing strategies that work

Describe your business in a few words? Lady ChangeMakers is an exclusive e-commerce platform for women-owned businesses to gain valuable exposure and sales. Most of my life I’ve been encouraged to be seen and not heard. Growing up extremely introverted and shy I felt invisible. I wanted to create a platform so women-owned businesses could…

Jennifer Gligoric of EntrePods on the importance of mindset

Describe EntrePods in a few words? Cutting-edge entrepreneur and investor network answering the question “So Now What?” for business owners powered by fractional consultants and coaches with decades worth of experience. What made you take the leap to start your own business? I had no choice.  My mother owned a staffing company for 54 years…

Certified Financial Planner Maggie Gomez on investing and building wealth

Describe your business in a few words? An accessible place where anyone can learn to invest and build wealth, regardless of their net worth. What made you take the leap to start your own business? I realized that it was only those who were already wealthy that had access to quality financial guidance. I got…

Claire Jones of Cushy Couture on shifting paradigms in the fashion industry

Describe your business in a few words? Cushy Couture is a customer-driven clothing brand that creates high quality sweatpants in a wide range of colors and patterns that come in three different inseam lengths because we believe that you don’t have to settle for less. We create functional sweatpants that will last you for multiple…

Writer, Speaker, Podcaster, and Life Coach Chelsea Austin on taking care of yourself first

Describe your business in a few words? I advocate for others to find their own self-worth and acceptance through self-care, love, respect, and storytelling. What made you take the leap to start your own business? When I started writing my book and my blog, I don’t think I ever realized it would become a business.…