Samantha Wasser of by CHLOE – Because of Passion

Delivering on a social media strategy and a thoughtful marketing plan as part of the DNA of launching a business from the beginning,  finding people who roll with punches matters, the art of winning with a small team, the impact of making yourself valuable, and persevering in spite of tough personal challenges… Samantha Wasser, Restaurateur and Founder of by CHLOE, & Co-Founder of DEZ and The Sosta, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, along with a surprise and a brainstorm. In this episode:

• Getting into the food world
• Spending a lot of free time in restarants with friends, inspiring to go into the business
• Building by CHLOE for 3+ years
• Studied sociology/psychology in college 
• The 2009 job market was tough, Samantha worked for a year wthout pay to get her foot in the door
• Samantha on how she only wanted to work with her father in restaurants if she could create her own brands
• How she has created an “Instagram dream”, everything so thought-out in appearance and function
• How Samantha was excited for vegan restaurants because of her impending wedding then she decided to create a vegan restaurant that was approachable and felt like you really belong
• Instagram feed vs. stories
• Using stories to connect with customers and engage users
• Cookies and pastries are so instagrammable
• CBD-infused by CHLOE sweets
• Sourcing CBD oil
• A kind of traveling pop-up plus a dozen locations
• Managing so many business priorities
• Finding the right partners
• You figure it out, all encompassing, you will find the tme when something is meaningful for you
• How the business recently took on outside funding for first time
• Growing the team, identifying the right employees, building culture with experiences, being a fun boss
• A typical day for Samantha
• How Samantha doesn’t want to be a boss that is unavailable or at a distance
• The importance of an open office environment
• Focusing on best skills with the immediate team
• Mistakes that have been made
• Kombucha
• Samantha’s fertility journey while running business, putting yourself first when it matters so much
• The emotional impact of miscarriages and how it created a lack of openness, how that changed with IVF
• Pilates and yoga a part of game-changing routine
• Maternity leave for an entreprenista?
• A brainstorm for a new restaurant idea