Rachel Katzman of Cuvee Beauty – From Happy Accident to Beautiful Business

December 31, 2018

A happy accident on a 21st birthday and an old Hollywood secret inspired a booming beauty business, the importance of a balanced team and open dialogue, why it is crucial to learn from customer feedback, and the challenges and rewards of running a business with your life partner. Rachel Katzman, Founder/CEO of Cuvée Beauty (champagne-inspired/infused haircare line), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode:
  • How a happy accident on Rachel’s 21st Birthday and old Hollywood secrets led to a booming business
  • Starting a beauty product band from scratch
  • Learning on the job while building a business
  • Differentiating a product in a well established industry by focusing on the consumer
  • Finding business partners as a small upcoming brand
  • Growing up in an entrepreneurial family and starting a business without a formal education
  • Working through discouragement and insecurity to find success
  • Learning on the job while building a business
  • The importance of building a balanced team
  • Why this is the time of the indie beauty brand
  • How personal experiences shaped Rachel’s focus on hair health and investments in clinical trials
  • Prioritizing the product before focusing on marketing and social presence
  • The importance of having an open dialogue and learning from customer feedback
  • Managing two business, one on your own and one with your partner
  • The good and bad of running a business with your life partner
  • The challenge of keeping your personal and private lives separate
  • How being a problem solver helps push your business and products to the next level
  • And  a 1 Minute Brainstorm for Cuvée’s next marketing plan and products!

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