Rachel Katzman of Cuvee Beauty – From Happy Accident to Beautiful Business

December 31, 2018

A happy accident on a 21st birthday and an old Hollywood secret inspired a booming beauty business, the importance of a balanced team and open dialogue, why it is crucial to learn from customer feedback, and the challenges and rewards of running a business with your life partner. Rachel Katzman, Founder/CEO of Cuvée Beauty (champagne-inspired/infused haircare line), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode:
  • How a happy accident on Rachel’s 21st Birthday and old Hollywood secrets led to a booming business
  • Starting a beauty product band from scratch
  • Learning on the job while building a business
  • Differentiating a product in a well established industry by focusing on the consumer
  • Finding business partners as a small upcoming brand
  • Growing up in an entrepreneurial family and starting a business without a formal education
  • Working through discouragement and insecurity to find success
  • Learning on the job while building a business
  • The importance of building a balanced team
  • Why this is the time of the indie beauty brand
  • How personal experiences shaped Rachel’s focus on hair health and investments in clinical trials
  • Prioritizing the product before focusing on marketing and social presence
  • The importance of having an open dialogue and learning from customer feedback
  • Managing two business, one on your own and one with your partner
  • The good and bad of running a business with your life partner
  • The challenge of keeping your personal and private lives separate
  • How being a problem solver helps push your business and products to the next level
  • And  a 1 Minute Brainstorm for Cuvée’s next marketing plan and products!

Share it!

Posted in
Tags

Leave a Comment





How Janvi Shah is Shaping the Future of Inclusive Beauty Commerce through Technology

“Being an entrepreneur means owning your power as an entrepreneur. You don’t have to be ashamed, you don’t have to hold back.” In this episode of Entreprenista, we sat down with Janvi Shah, the co-founder and CEO of Hue, an e-commerce technology company transforming the online beauty shopping experience. Hue has helped shoppers find the…

Ash Grewal on Her Community That Amplifies Women Changemakers

Hi, Ash! Please share a brief introduction about yourself and your business: Hi, I’m Ash Grewal, a former tech executive turned founder. After scaling numerous startups in the retail tech scene and generating over $100M in revenue, I launched The OverachieveHers, a community dedicated to amplifying the voices, visibility, and influence of female changemakers. Our…

Cindy Shuster Provides Support to Parents Raising Children

Hi, Cindy! Please share a brief introduction about yourself and your business: Hi, I’m Cindy. I provide private and group coaching to parents who are struggling in some aspect of raising their children. In addition, I speak to groups of parents and Parent ERGs in the corporate setting on a multitude of topics related to…

Ivonna Young Helps Apparel & Accessories Brands Reach Their Marketing Goals

Hi, Ivonna! Please share a brief introduction about yourself and your business: I’m Ivonna Young, Founder and Fractional CMO at The Lavender Agency. With over a decade of fashion marketing leadership, I maximize apparel brands’ sales with dynamic and strategic marketing. As a Fractional Chief Marketing Officer for apparel, accessories, and footwear brands, I craft…

Demystifying the Health Insurance Industry with Dr. Noor Ali

“Show up dressed as your next level self. So, whoever that ‘her’ is that you’re projecting—whether that’s five years or 10 years—show up as her. Embodying her, not just dressed as her… Proving to yourself like, ‘Hey, I just did it 10 years before I thought that I could do it.’” When Dr. Noor Ali…

How Junea Rocha took Brazi Bites from Shark Tank to Supermarket Success

“What we’re trying to do as entrepreneurs is move from that band of the starving entrepreneur that’s knocking on doors and stumbling, to be like, ‘I know my business, I’m gonna get shelf space, this is how I’m gonna drive, this is how I’m gonna compete, and let’s hold hands and grow.’” In this episode…

Emily Esposito Helps Couples Stay Confident on the Dancefloor

Hi, Emily! Please share a brief introduction about yourself and your business: Hi, I’m Emily. I am the Owner of Anyone Can Dance. I’ve always wanted to be an actress and have been working professionally for 10 years, but the business is extremely inconsistent. I’ve always taught dance and theater when I wasn’t working in…

Quiana Evans Provides Coaching and Empowerment Services to Women Leaders

Hi, Quiana! Please share a brief introduction about yourself and your business: Quiana Evans is CEO & Founder of Infinite Life Group, LLC which embodies an Empowerment Group of Leaders who together are on a mission to inspire, equip, and empower ambitious women. Those who are striving but not thriving in life and are looking…

Victoria Gaston’s Doula Business Combines Traditional Techniques With Modern Approaches

Hi, Victoria! Please share a brief introduction about yourself and your business: Hi, I’m Victoria. I am a 29-year-old NYC native, mama of five beautiful daughters, wife, and your BEST match postpartum doula. NewEra Doula was built on the belief that everyone deserves the best companion to help transition them into the fourth trimester. My…

How Lindsey Breitwieser Uses Strategic Marketing to Drive Revenue Growth for Startups

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…

Mika Mooney Makes Legal Counsel Approachable and Accessible for Founders

Hi, Mika! Please share a brief introduction about yourself and your business: I’m Mika, a New York based business, trademark, and employment attorney and fellow entrepreneur. Mika Mooney Law was born out of a desire to support female founders in all things legal in a straight-forward, caring and sound way; all with a goal of…

How Marissa Shipman Built Resilient Beauty Businesses with theBalm and Pretty Smart

“I’m a glass half full kind of person. I really like to think of things like, “Okay, why did this happen?” And, you know, it’s like, if life gives you lemons, add vodka.” In this episode of Entreprenista, we sat down with Marissa Shipman, the founder and CEO of theBalm Cosmetics and Pretty Smart Cosmetics.…

Sylvia “Ivy” Pacquing Blends Passion and Purpose With Her Soap and Candle Products

Hi, Ivy! Please share a brief introduction about yourself and your business: Hi! I’m Ivy, and along with my sister Vanessa, we founded Ives and Bees. We’re a small business dedicated to creating handmade products that are both sustainable and accessible. We started with handmade soaps and candles, and have since expanded our range to…

Caroline Crawford Supports Business Leaders With Marketing Expertise

Hi, Caroline! Please share a brief introduction about yourself and your business: Hi, I’m Caroline. I’m a brand-driven growth marketing expert helping business leaders with aligning marketing initiatives effectively to achieve overarching business goals. I have a 13-year successful track record of blending the visionary with the integrator. After seeing first-hand how the marketing industry…

How Jackie Hutson Turned Postpartum Night Sweats into Piper & Mint’s Sleepwear Success

“I never once thought about these other markets because it wasn’t my experience yet. So you just never know where your business may lead you, even four months into it—it’s all from listening.” When Jackie Hutson gave birth to her son a little over a decade ago, she thought she had prepared for everything. However,…