Rachel Johnson of ah.mi on working together to achieve collective success


Describe your business in a few words:

ah.mi is a wellness revolution focused on getting healthy for good, by sticking to the basics: greens.water.move.repeat. ah.mi was started out of a desire to get healthy after my second baby.  As a busy corporate lawyer, I found there was no company out there that spoke my language when it came to getting healthy.

Most importantly, I needed something that was realistic, relatable, and had an accountability/motivation piece so I could actually stick with it for the long haul. I founded ah.mi on the mission that small, sustainable changes are they key to sticking to a healthy lifestyle.

What was your background prior to starting your own business?

I started in Big Law at one of the world’s largest law firms.  I worked long hours, put in the work, and got experience learning from some of the best lawyers out there.  I knew I wouldn’t be there forever, but I am so thankful I started there.

Did you always know you wanted to be an entrepreneur?

No way! Looking back I can’t believe I took the risks I did. I’m proud of myself, but it definitely wasn’t some lifelong vision for myself. I always hear that you have to bet on yourself and I do believe that!

Take us back to when you first launched your business – what was your marketing strategy to get the word out, and did it go as planned?

For ah.mi, we are self-funded and there was no grand plan or fancy marketing strategy.  We spread the word on Instagram and through our members. Luckily, being healthy is something most people usually want to talk and learn about.

What is the accomplishment you are the most proud of to date?

I love this question because I don’t look at my accomplishments enough, I am constantly just looking forward! I am so proud of myself for having the courage to go for it and leave Big Law.  It was scary and I had a pit in my stomach for at least a year after I left. It was a little over 7 years ago that my Co-Founder and I made that decision, and I just wish I could tell myself we would create something bigger than we could have ever imagined – it was all so worth it. I get to do exciting legal work for Founders who are building their companies and work with such an amazing team.  I also now get to build ah.mi and hopefully inspire other busy women that they can live a healthy life too!

Do you believe in work/life balance? What are some of your best tips?

Putting your phone outside of your bedroom at night is so key and really trying to focus on the little things that make you happy. Running or walking outside is so amazing for both my physical and mental energy so I make sure to find a way to get outside everyday. Also, find a way to make easy simple dinners. I was on the take-out train for way too long and just gave up when it came to cooking dinner after a long day. It’s not healthy and not sustainable! I now enjoy coming home and cooking dinner – it helps take the edge off after a long day.

What have you achieved recently that you’d like to celebrate with our community?

ah.mi was recently featured in Women’s Day Magazine as 1 of 20 Woman-Owned Businesses to Support! I thought that was so cool given we are so new.  We have also been featured in Peloton’s blog and in The Zoe Report without any fancy PR firm behind us.

I really see ah.mi as a wellness revolution and it’s so exciting to see the brand getting out there! It’s also the little things like when I get a text from a friend sharing something and saying “this is so ah.mi.” I want to build a brand that has a bigger mission around it than physical appearance or losing weight – it’s a brand to show other busy women that living a healthy life is ACTUALLY possible.

What’s next for your business? What can we expect to see over the next few years?

ah.mi has big plans for 2022! We accept new Le health Club members only a few times a year and we are starting with Super Clean January. I hope to continue to grow ah.mi this year and am totally fine with it going slow and steady.

What excites you about being an Entreprenista League member?

For me, getting recommendations from other founders is gold. We are all in the thick of it together and sharing vetted resources we rely on, whether it’s an accountant, web developer, or HR consultant, is so important! I also love hearing other founder’s stories – it inspires me daily seeing how other women go for it.  We all have our days that we feel down in the dumps and discouraged and we need to be encouragement to each other to stick with it!

Share it!

Posted in

Leave a Comment

Disrupting an Industry with Alexandra Keating of Uni

Like many Entreprenistas, Alexandra always knew she wanted to run a business, and she has—multiple businesses, in fact. When she became obsessed with the fact that the personal care industry uses a lot of single-use products, she knew the solution and she knew her next business.  Today, we sit down with Alexandra Keating, founder of…

The DHL Express GoGreen Giveaway is Helping Entreprenistas Go Global in a Sustainable Way

In Partnership with DHL Express We speak to eCommerce founders every day that are looking to launch, scale and grow their businesses. One of the biggest things to consider for growth: international shipping – but the question remains, how do small businesses ship internationally and is there a way to do so sustainably?  In a…

How to Deal with your Team’s Burn Out

As an Entreprenista, your business is not just a job, it’s a passion. You put in long hours, sweat and tears, and endless effort to make it successful. However, this can often lead to burnout, especially during times of high stress. And with May being National Mental Health Awareness Month, it’s important to address this…

Tapping Into The Creativity with Catalina Escallon of Noodo Studio

While Catalina Escallon is an artist, and by definition, a creative person, she realized that a lot of people did not view themselves that way as they got older. So she and her partner decided to start a studio that helps people realize that there are many ways to be creative.  In today’s episode, we…

Building Your Personal Brand with Stacey Ross Cohen of Co-Communications

Stacey grew up around entrepreneurs, so it’s safe to say that being a business owner is in her blood, and she has been doing it successfully for well over two decades. But her newest passion is helping the next generation make sense and leverage the digital age to build a personal brand that helps them…

Learning The Heart and Soul of SEO with Meg Clarke of Clapping Dog Media

Like many Entreprenistas, Meg left the corporate world once she had kids and started to work on her own. She had experience with web design, so that’s what she did, before she realized that having the perfect website is meaningless if no one finds it. So she dug in and learned everything there was to…

Social Media Marketing 101 with Sarah Bugeja of Later

Sarah has spent her career constantly learning new skills—both on the job and off—to further her career. She also mastered learning when it’s time to move on to the next opportunity. Now she’s here to share her story and also her tips and tricks regarding all things social media.  Today, we sit down with Sarah…

Mamaprenista Candice D’Angelo reflects on Launching ‘The Selling Lab’

Below is a brief introduction about Candice D’Angelo and her business, The Selling Lab: Candice D’Angelo – a corporate dropout with 12+ years of sales experience – is the founder of The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom trainings.…

Founder Jené Hernandez, of Mixology Marketing, on Helping Businesses Stand Out and Achieve their Marketing Goals

Hello Jené! Please share a brief introduction about yourself and your business: As one of the leading marketing agencies in Los Angeles, Mixology Marketing blends creativity and strategy to create bespoke marketing experiences for our clients. From digital marketing and social media to content creation, website development, and impactful events, we take a unique approach…

How To Create The Best Brand Message For Your Business with Xindi Soh of By Xindi

Over the course of her business, Xindi has had to confront herself and get a grasp on who she is, what she stands for, and what she wants. But the ride hasn’t always been what she was expecting. Now she preaches leaning into the hard stuff and believing in yourself, and it seems to be…

How To Find Unique Ways To Fund Your Business with Arion Long of Femly

Our Entreprenista of the Year: Arion Long has always been an overachiever; she started college at 15 years old. But one thing that threatened to hold her back was her periods. After going to many gynecologists, she found one that not only listened to her, but told her something that would change the course of…

Katherine Wallisch on Empowerment Consulting for Parents and Clinicians of Non-Speaking Children

Hello Katherine! Please share a brief introduction about yourself and your business: As a speech-language pathologist specializing in Autism and Augmentative and Alternative Communication (AAC), I have created a comprehensive empowerment program for parents and clinicians. My name is Katherine Wallisch, and I am the mother of a 7-year-old son and a 3-year-old daughter. Growing…

Digitizing Art For A Business with Sally King McBride of The Letter Nest

When Sally’s friends and family started having children, she looked for gifts that would be meaningful and lasting. As an artist, she decided to create watercolor name paintings. Soon, the commissions started flooding in and she had a proof of concept for a business.  In today’s episode, we sit down with Sally King McBride, founder…

When Being an Entreprenista is in Your DNA with Carrie Shaw of Copper

Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now…

Kristen Elworthy on Founding Seven Hills Communications and Embracing Her Desire to Story Tell

Hi Kristen! Please share a brief introduction about yourself and your business: I’m Kristen Elworthy, and I’m the founder of Seven Hills Communications. We’re a PR micro-agency that works with mostly female-founded and mission-driven companies and personal brands in both the consumer and B2B space. Our wheelhouse is working with startups and emerging brands, and…