Natanya Bravo on building a successful business based on helping inspire other women, celebrating wealth in all forms, and the early challenges of advertising a small business.

Natanya Bravo_Blog Header

Business coach Natanya Bravo chats with us about how she realized her full potential by helping other women realize theirs.

Describe your business in a few words?

The Bravo Life was created to inspire women around the world to realize and actualize their full potential. Now a global community of over 40,000 women, The Bravo Life provides coaching, resources, and live experiences and retreats for women worldwide who are committed to living their best lives, as their best selves. 

Through powerful brand strategy and marketing, I empower purpose-driven coaches and consultants around the world with the tools, resources, and strategies to create and grow their own thriving businesses that serve others!

What made you take the leap to start your own business?

I spent the first part of my career living bi-coastal between New York and Los Angeles, creating global brand marketing campaigns for Fortune 500 consumer brands including Adidas, BMW, and Coca-Cola among others. While successful by society’s terms, I knew I wasn’t living up to my potential. Tired of saying “one day” – I finally listened to that internal voice and leapt into the unknown. Leaving behind a successful career, I booked a one way ticket to Paris to realize my potential and create my dream life. Throughout this process, I was inspired to share my journey in hopes of empowering other women to go after their “one day” dreams and step into their purpose.

Processed with VSCO with c6 preset

What was your background prior to starting your own business?

I worked in the entertainment and media industry running brand marketing and experiential campaigns for consumer brands for 10 years.

Did you always know you wanted to be an entrepreneur?

Yes! I just didn’t know when or how because I am multi-passionate. All of my ideas kept me feeling stuck because I was waiting until I had the ‘perfect’ idea. I’ve since realized there’s no such thing as perfect, you just have to take uncomfortable and imperfect action – that’s where the clarity lies.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Definitely organic. When you have a small (or no) audience, personal connections are key. I shared authentically about my own journey, why I was starting the business, and the ups and downs that came with that. That vulnerability opened the door for others to share with me and allowed me to connect with them 1:1. My following grew really quickly but my bank account did not. I knew how to market my brand, selling my offer(s) was a new skill set that took some work to learn what people actually wanted from me that I could offer.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

I spent $5K on Facebook Ads and got nothing back for it. I was devastated because I hadn’t made much money in my business at that stage. I now know that ads only amplify what’s already working, if your offer isn’t already selling without ads, it won’t sell with ads.

What is the accomplishment you are the most proud of to date?

We’ve worked with over 600 clients, and every week I get messages from current and past clients who have been able to do everything from quit their jobs to moving abroad. We also just passed the $1MM sales mark in the business, most of which happened in 2020! I think womxn are often taught to shy away from money conversations, but it’s important to celebrate ALL forms of wealth (love, money, happiness)! More than the number, it represents me being able to hire more incredibly talented individuals and invest in more resources to help even more people step into their purpose, that’s what drives me.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

My favorite question actually has nothing to do with the job, it’s the question a friend asked me that sparked my move to Paris – What’s something you’ve always wanted to do but never said out loud? You really get to know someone, and oftentimes I can see an actual a-ha moment happen for them too. As for hiring advice, before I decide what I need to hire I make a list of EVERY single thing I do daily, weekly, and monthly. You have to track this for at least a month because you won’t get it all the first few times. Once you have your list, highlight all the things that are not in your zone of genius and you don’t enjoy doing – hire those out first!

How has your business or industry been impacted by the COVID-19 pandemic?

At the beginning of the pandemic we definitely had to pivot quickly as I think everyone was unsure about the future of the coaching industry. Being understanding to our clients personal lives and the stress we’re all dealing with has been really important. Also providing more opportunities for entry like payment plans and free content. I’ve also seen the positive side being that more and more people are taking their future and stability into their own hands, so it’s been great to be able to support more clients who are on that journey with the clarity and strategy they are looking for!

What’s next for your business? What can we expect to see over the next few years?

We hope to get back to retreats, and start hosting conferences once it’s safe to do so – I’m really excited about that because I believe in the power of community. I am launching a podcast later this year and also looking to create more of a collective and community amongst other coaches and consultants so that we can all support each other – we are so much stronger together than we are as “competitors”.

What is the biggest lesson you have learned in 2020?

Trust the data, not your emotions. Easier said than done, but it’s been the key to our growth this past year.

What do you know now that you wish you knew when you were first starting your business?

You’re not supposed to have it all figured out to get started, you just have to start. The clarity comes in the doing, not the thinking. I spent so much time thinking about my idea instead of taking action so I could get the clarity I was so desperate for!

How have you managed to stay grounded this year?

I meditate regularly, listen to positive affirmations, and stay connected with family and friends. It’s been a rollercoaster for all of us and I think sometimes we forget that when we only see the pretty images on Instagram. It’s important to create an environment that protects your energy and allows you to thrive mentally and emotionally, even in chaos.

Do you believe in work/life balance? What are some of your best tips?

Yes, it’s important to have time just for you to explore and express yourself outside of whatever professional role you have. When I feel like I need to disconnect I will remove email and work notifications from my phone. I also don’t let myself feel guilty if I need to take a day off. We’re humans, not machines, and while machines help us greatly it’s important to disconnect them from time to time.

What’s something our audience would be surprised to learn about you?

I’m an introvert and naturally shy outside of my immediate family and friends. I think people expect me to be outgoing because I do the work I do, but I still get butterflies every time I go to do a talk or record a video. There’s also a misconception that because someone takes big leaps, they must not have fears. I’m actually filled with numerous fears daily, I just choose to do the thing anyway because the thought of not doing it and wondering what if is scarier.

What are your top 3 tips to stay productive each day?

Start the day with some form of self care routine (even 3 mins!), work in blocks of time instead of spending the entire day on one thing, keep a post-it of your why next to your work space.

What does being an Entreprenista mean to you?

Being committed to your why and taking the very next step even if, and especially when, you can’t see the top of the staircase.

Share it!

Posted in
Tags

Leave a Comment





Shaping the Future of Media Production with Lena Jenkins-Smith

“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn’t know what the…

Self-Care as a Leadership Strategy with BetterHelp’s Haesue Jo

“You’re pushing yourself beyond what you feel is comfortable, which means you’re gonna have chapters of discomfort or feeling like, ‘I’m not really sure if I’m there yet. And sometimes that’s true. Sometimes you’re not there yet. It’s good to tune into that because then you know where you should be focusing to improve.” In…

Tara Magalski on Founding a Spirit-Led Community for Holistic Health

Hi, Tara! Please share a brief introduction about yourself and your business: My name is Tara Magalski, and I am a wellness maven and the founder of Divine Lifestyles, and the DL Collective: a membership-style spirit-led community and online holistic health + healing resource center, an online sanctuary to experience a deeper state of alignment…

Tysheda Williams on Her Journey to Founding a Luxury Experience Company

Hi, Tysheda! Please share a brief introduction about yourself and your business: Hi, I’m Tysheda Williams. With an unwavering passion for curating enchanting experiences, I’ve spent years cultivating memories that transcend borders. From exploring the historic wonders of Europe to immersing myself in the vibrant cultures of Asia, the opulence of Dubai, and countless more…

Mayra Gomez-Sanchez on Her BIPOC Copywriting and Marketing Company

Hi, Mayra! Please share a brief introduction about yourself and your business: Hello everyone, I’m Mayra (my-rah) Founder and CEO of Cultural Visionaries – a copywriting and marketing strategy and a Latina-run company. I write for BIPOC business owners—and anyone who shares my values and vision—wanting to create a meaningful impact on other people’s lives.…

Making a Marketing Impact with Lindsey Breitwieser

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…

Kwandaa Roberts Shares Her Success Story Making Modern Dollhouses

Hi, Kwandaa! Please share a brief introduction about yourself and your business: I’m Kwandaa Roberts, an OB/GYN and interior designer who sells high-style, modern dollhouses called Tiny House Calls. What excites you about being an Entreprenista League member? I have found networking with other women entrepreneurs to be one of the most important tools in…

Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso

“Keep the momentum going. And that’s continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down…

Caitlin Murphy on Her Freight Firm and Passion for Philanthropy

Hi, Caitlin! Please share a brief introduction about yourself and your business: Hi, my name is Caitlin Murphy and I am the Founder and CEO of Global Gateway Logistics, a global freight forwarding firm. My firm optimizes and simplifies the global shipping process. What excites you about being an Entreprenista League member? It can be…

Tabitha DeSeranno on Discovering Her Passion and Launching a Branding Company

Hi, Tabitha! Please share a brief introduction about yourself and your business: Hi, I’m Tabitha, the creative force behind Vivid Pixel Studio, where I blend strategy, design, and storytelling to craft impactful online presences for passionate service providers. I specialize in creating bespoke websites, impactful brands, and tailored marketing strategies to help service-based businesses not…

Transforming Your Mindset Through Hypnosis & NLP with Billé Frazier

“You know, it hurts. Nobody likes rejection and somebody didn’t like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that’s a large part of what I try to impart to my clients, too, when…

Dr. Christina Jerger Shares About Her Femininity Coaching Business

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Dr. Christina and the CEO and Founder of femsaloud based in Los Angeles, CA. I offer luxurious femininity coaching for female entrepreneurs, executives, and celebrities. With LA’s #1 VIP femininity makeover I make elite women irresistibly feminine and thriving in life. Whether…

Creating a Meal-Kit Revolution with Ooshma Garg

“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you…

Marine Turned Chef Joanne Thomas Shares About Her Cooking Career and Business

Hi, Joanne! Please share a brief introduction about yourself and your business: Hi! I’m Chef Joanne Thomas, a world-renowned culinary artist known for exceptional skills, creative flair, and dedication to the art of cooking. With a career spanning decades, I’ve curated a collection of custom-blended spices, gourmet butters, and other culinary delights that cater to…

Joanie French On Her Business That Creates Unforgettable Experiences Through Nature

Hi, Joanie! Please share a brief introduction about yourself and your business: Hey there! I’m Joanie, the creative mind behind Harmony Escape Experiences. Based in Winnipeg, Manitoba, I’m passionate about crafting unforgettable moments through personalized events. As an Office Administrator by day and an aspiring entrepreneur always, I’m on a mission to create harmonious and…