Michelle Carter-Love of sHe Eco Investments promotes a healthier and more sustainable home purchasing option


Describe your business in a few words:

What motivates me to have chosen a field dominated by men to pursue is to take part in lowering gas emissions and decreasing waste that has led to the acceleration of our climate crises in the construction industry. By profession, I am a financial coach for over 7 years, and moving ahead in an industry dominated by men probably is mind-boggling most may think. 

But I had a vision given to me by God asking what I could offer as a solution. I have watched the construction of homes in my area and in other parts of the city and I have taken note of what feels like a lack of urgency to change norms within the home building industry. Homes are being constructed at an unprecedented pace due to high demand, which has perpetuated the contribution of over 47% of the world’s waste. This is irresponsible and inconsiderate to our planet. After conducting thorough research to understand how this influences the fate of our existence, I have been awakened to help shift the narrative; wanting to sound an alarm that will initiate change in home construction.  This global problem prompted me to create sHe Eco Investments. sHe Eco Investments is a women-owned and operated custom home building company that seeks to influence real estate investment and construction standards. I have assembled a team of women who are executives in their respective professions and who see a need to protect the environment through a responsible home building with safer, sturdier structures and much healthier living accommodations.

What was your background prior to starting your own business?

My background prior to starting my business began as a military soldier. This is where I learned disciplining my God-given time and understanding what could be achieved if I mastered how to manage it effectively. With this training, I pursued work in the financial arena working in that capacity for 15 years as a financial bookkeeper later getting certified as a financial coach. The two provided me the foundation to understand money and become a master of time. From here I expect to continue learning in a new field of operation which I feel is my life work and that is to heal the earth and people that I meet along the way.

Did you always know you wanted to be an entrepreneur?

Yes, as I mentioned before, I always wanted to be my own boss ever since I was around 6 years old.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My first launch I thought went okay, but not as well as I wanted it to go. I decided to mirror one of the top independent female sales agents for an agency who I solicited their products. I was new and knew nothing about sales. I elected to mirror her, and her rule was, I would get the prospects and she would close the deals. She told me sales was a numbers game and how successful I became would depend on my discipline to make as many calls as possible in a day and be happy when I would receive 200 no’s for a chance to set at least 5 appointments a week. This was the only strategy I had to work with. Plus, she shared with me, if I would be allowed to mirror her, she would take 50% of my commissions on all closed deals. I was okay with the arrangement where most would have not. My rationale was that I desired to achieve her greatness by learning her techniques to be just as successful. I wanted to learn from one of the best in the industry. Long story short, I achieve top producer’s status in 3 months and remained a top producer for the next 5 years. I solicited for this particular company until I branched out as an independent agent without a broker’s backing. All of my current clients came from word of mouth which wasn’t a strategy by a long shot.

What is the accomplishment you are the most proud of to date?

Well, I would say it has nothing to do with my professional or purpose-driven life. Raising a child like my daughter who is biological my niece since she was 1 month old to presently 16 years, is an accomplishment on its own merit. I never knew how hard it would be to manage and have the responsibility for life besides my own. I have watched her blossom into this beautiful and intelligent young lady who makes me proud every day. This road challenged the threads of my existence with navigating my life, her life, choosing a career to support two, and having an entrepreneurial spirit has been no cakewalk when it comes to raising a child alone. The time spent teaching and nurturing her has taught me a lot about myself. I realized that your greatest moments are never about you but about how you add to someone else’s life. I must commend every single mother who has or is raising children alone. Stay committed to the process because your greatest moments will be how well you impact others. Your reward and accomplishments will speak selflessly. Truly I believe all things happen the way God’s plan for your life manifests. My true accomplishment will be measured by how well I managed the time I was given on earth to accomplish the purpose for my existence. She is one of my proudest accomplishments thus far.

Do you believe in work/life balance? What are some of your best tips?

Yes, I believe in work/life balance holistically. I was always told by my parents, if you work hard, you must also play hard.  One tip that I live by is one of the most important to anyone is to learn to take time for SELF.  Most people never do this and because they do not, they experience stress, regret, sickness, and merely crashing and burning at an early stage in life. Taking time for yourself means going to spas, having a specific set girl’s day out to laugh and release. Take time for yourself. Secondly, make sure the profession you’ve chosen, you love.  It’s nothing worse than doing something every day that you hate.  Lastly, ensure you connect with the highest frequency of yourself. I believe that when we don’t connect with our spiritual image of ourselves, it’s hard to uncover the true purpose of our life.

What have you achieved recently that you’d like to celebrate with our community?

I would like to celebrate the powerful team of women who have stepped into a position to be a part of a valuable movement to save humanity.  These women have aligned with sHe Eco Investments to invest their expertise in building eco-friendly homes to save our planet is commendable. 

What’s next for your business? What can we expect to see over the next few years?

You can expect to see our homes being scaled across the country that providing home buyer’s a choice to choose homes that are environmentally responsible. We are ecstatic about the opportunity to play a role in clean energy use and sustainability and to change the face and image of the home construction industry. We believe we can nurture our eco-systems back to their original intent for man by God.

What excites you about being an Entreprenista League member?

It is a great opportunity to meet and make connections with a group of women entrepreneurs and professionals in their fields of expertise to provide an abundance of knowledge to help move each of us upward in the work we have chosen to pursue as our life purpose.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Ashleigh Barker, Head of Beauty for Lincoln International, on her unique Entreprenista journey

Describe your business in a few words: I am the Head of Beauty for Lincoln International, an investment banking platform that advises brands and management teams on growth capital fundraising and M&A advisory strategies. What was your background prior to starting your own business? I’m an M&A strategy, advisor and investment professional with both investment…

Cheli Grace of Book to Millions Reflects on 1 Year in The Entreprenista League

Brief description of your business: I offer professional publishing services with business strategy. I help you write, publish and market your non-fiction book that is aligned to your business and brand. We have a 5-phase system that does a lot of the work for you so all you have to do is show up with…

Rosemary Leader, Founder of Connect The Kind, has set out to change the way we gift

Describe your business in a few words: My name is Rosemary Leader, and I started Connect The Kind in December 2020. At Connect The Kind, we have set out to change the way people gift. Our mission has been to create a more meaningful, impactful way to celebrate the good people in your lives. We…

Ashley Reckdenwald, Founder of Working Mom Notes, on her mission as a Mamaprenista

Describe your business in a few words: I am the Founder of Working Mom Notes. My mission is to empower mothers through community and experience, enabling all to prosper in both career and motherhood. I believe in moderating difficult conversations to help women feel seen and heard. What was your background prior to starting your…

Riley Flanagan of Riley’s Rows on starting her own international wine company

Describe your business in a few words: When I was four years old, Dad and I had our first harvest. I came home and knew I wanted to be a winemaker. I have loved growing up in this industry and I started Riley’s Rows as a way to share wines with people. My mission is…

Adriana Robinson, Founder of Reina Skincare, on her “accidental” success as an Entreprenista

Describe your business in a few words: My name is Adriana Robinson. I started this business in 2018. I was suffering from Acne all over my body and the products in store were not working for me. I decided to go the natural route and I accidentally ordered 10 pounds of Shea Butter instead of…

Laura Elliott, Co-Founder of Kula Inc., on taking the leap to launch a podcast

Describe your business in a few words: I am Laura Elliott the co-founder of Kula Inc. Kula is transforming the way moms receive support with a membership-based platform that allows moms to book 1:1 virtual sessions with a network of maternal wellness experts, including sleep consultants, counselors, career coaches, nutritionists, and more. What was your…

Meet Britney Mahoney: Senior Executive Assistant turned Entreprenista

Describe your business in a few words: As an 18-year highly experienced executive assistant with a diverse background in providing support to senior-level officials through in-person and virtual settings. Your business is our business. I believe in making your dreams and goals a reality and my Virtual Assistants know just how to do that. We’re…

Dawn Scott, Host of The Empowered CPA, is educating Entreprenistas with her curated courses

Describe your business in a few words: I am a CPA, podcast host, digital content creator, and co-founder of a blow-dry bar. What was your background prior to starting your own business? I worked for boutique accounting firms, a publicly traded utility and high net worth trust companies. Did you always know you wanted to…

Meet Caley Adams, Founder & Creative Director of Wildes District

Describe your business in a few words: Caley Adams is the Founder & Creative Director of Wildes District, an NYC-based design studio that specializes in emerging women’s and e-commerce brands. Wildes District works closely with founders to build meaningful experiences that span multiple touchpoints — including brand, web, app, print, packaging, and more. Caley has…

Public Relations Leader and Entreprenista, Ronica Cleary, on highlighting important and impactful stories

Describe your business in a few words: I launched Cleary Strategies to provide public relations, media placements, & crisis management to leaders and corporations. I’m a former television journalist who most recently worked as a White House Correspondent and hosted a weekly political talk show for WTTG Fox 5. My goal is to help you…

Brielle Brown, Founder & CEO of Anxiety Cosmetics, on Launching a Beauty Company Mid-Pandemic

Describe your business in a few words: I am the Founder & CEO of Anxiety Cosmetics! We are a Clean Beauty Brand Specializing in CBD Infused Cosmetics. BRAND STORY: The story starts a few years back when I was eating CBD gummies before bed due to my own Anxiety. I would toss and turn at…

Alla Koretsky of HeyLayer is on a mission to make sure women are represented in Web3

Describe your business in a few words: Alla Koretsky is Co-founder and CEO of HeyLayer – the one-stop NFT management solution to help brands transition into web3.Before founding HeyLayer, Alla spent over 15 years working as a buyer in luxury fashion, E-commerce, and subscription business startups, bridging gaps between branding, marketing, and product development. Her…

Ashley Girard of Welly’s Wellness on how her early days shaped the Entreprenista she’d become

Describe your business in a few words: Hi, I’m Ashley Girard — CEO and Founder of Welly’s Wellness. We sell prepackaged snacks, drinks and on-the-go essentials, as well as salads, fresh pressed juice + shots and more! Think of us like a healthy 7-11, but on wheels (and way cuter!). We also launched an MVP…

Donatella Arpaia: Serial Entreprenista, Attorney turned Restaurateur and Head Judge on Iron Chef America

Describe your business in a few words: Donatella Arpaia is a serial entrepreneur, trailblazing attorney turned restaurateur, celebrity chef, cookbook author, motivational speaker, brand ambassador, and mother. Donatella is best known for her recurring role as Head Judge on Iron Chef America. What was your background prior to starting your own business? My background was…