Michelle Carter-Love of sHe Eco Investments promotes a healthier and more sustainable home purchasing option


Describe your business in a few words:

What motivates me to have chosen a field dominated by men to pursue is to take part in lowering gas emissions and decreasing waste that has led to the acceleration of our climate crises in the construction industry. By profession, I am a financial coach for over 7 years, and moving ahead in an industry dominated by men probably is mind-boggling most may think. 

But I had a vision given to me by God asking what I could offer as a solution. I have watched the construction of homes in my area and in other parts of the city and I have taken note of what feels like a lack of urgency to change norms within the home building industry. Homes are being constructed at an unprecedented pace due to high demand, which has perpetuated the contribution of over 47% of the world’s waste. This is irresponsible and inconsiderate to our planet. After conducting thorough research to understand how this influences the fate of our existence, I have been awakened to help shift the narrative; wanting to sound an alarm that will initiate change in home construction.  This global problem prompted me to create sHe Eco Investments. sHe Eco Investments is a women-owned and operated custom home building company that seeks to influence real estate investment and construction standards. I have assembled a team of women who are executives in their respective professions and who see a need to protect the environment through a responsible home building with safer, sturdier structures and much healthier living accommodations.

What was your background prior to starting your own business?

My background prior to starting my business began as a military soldier. This is where I learned disciplining my God-given time and understanding what could be achieved if I mastered how to manage it effectively. With this training, I pursued work in the financial arena working in that capacity for 15 years as a financial bookkeeper later getting certified as a financial coach. The two provided me the foundation to understand money and become a master of time. From here I expect to continue learning in a new field of operation which I feel is my life work and that is to heal the earth and people that I meet along the way.

Did you always know you wanted to be an entrepreneur?

Yes, as I mentioned before, I always wanted to be my own boss ever since I was around 6 years old.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My first launch I thought went okay, but not as well as I wanted it to go. I decided to mirror one of the top independent female sales agents for an agency who I solicited their products. I was new and knew nothing about sales. I elected to mirror her, and her rule was, I would get the prospects and she would close the deals. She told me sales was a numbers game and how successful I became would depend on my discipline to make as many calls as possible in a day and be happy when I would receive 200 no’s for a chance to set at least 5 appointments a week. This was the only strategy I had to work with. Plus, she shared with me, if I would be allowed to mirror her, she would take 50% of my commissions on all closed deals. I was okay with the arrangement where most would have not. My rationale was that I desired to achieve her greatness by learning her techniques to be just as successful. I wanted to learn from one of the best in the industry. Long story short, I achieve top producer’s status in 3 months and remained a top producer for the next 5 years. I solicited for this particular company until I branched out as an independent agent without a broker’s backing. All of my current clients came from word of mouth which wasn’t a strategy by a long shot.

What is the accomplishment you are the most proud of to date?

Well, I would say it has nothing to do with my professional or purpose-driven life. Raising a child like my daughter who is biological my niece since she was 1 month old to presently 16 years, is an accomplishment on its own merit. I never knew how hard it would be to manage and have the responsibility for life besides my own. I have watched her blossom into this beautiful and intelligent young lady who makes me proud every day. This road challenged the threads of my existence with navigating my life, her life, choosing a career to support two, and having an entrepreneurial spirit has been no cakewalk when it comes to raising a child alone. The time spent teaching and nurturing her has taught me a lot about myself. I realized that your greatest moments are never about you but about how you add to someone else’s life. I must commend every single mother who has or is raising children alone. Stay committed to the process because your greatest moments will be how well you impact others. Your reward and accomplishments will speak selflessly. Truly I believe all things happen the way God’s plan for your life manifests. My true accomplishment will be measured by how well I managed the time I was given on earth to accomplish the purpose for my existence. She is one of my proudest accomplishments thus far.

Do you believe in work/life balance? What are some of your best tips?

Yes, I believe in work/life balance holistically. I was always told by my parents, if you work hard, you must also play hard.  One tip that I live by is one of the most important to anyone is to learn to take time for SELF.  Most people never do this and because they do not, they experience stress, regret, sickness, and merely crashing and burning at an early stage in life. Taking time for yourself means going to spas, having a specific set girl’s day out to laugh and release. Take time for yourself. Secondly, make sure the profession you’ve chosen, you love.  It’s nothing worse than doing something every day that you hate.  Lastly, ensure you connect with the highest frequency of yourself. I believe that when we don’t connect with our spiritual image of ourselves, it’s hard to uncover the true purpose of our life.

What have you achieved recently that you’d like to celebrate with our community?

I would like to celebrate the powerful team of women who have stepped into a position to be a part of a valuable movement to save humanity.  These women have aligned with sHe Eco Investments to invest their expertise in building eco-friendly homes to save our planet is commendable. 

What’s next for your business? What can we expect to see over the next few years?

You can expect to see our homes being scaled across the country that providing home buyer’s a choice to choose homes that are environmentally responsible. We are ecstatic about the opportunity to play a role in clean energy use and sustainability and to change the face and image of the home construction industry. We believe we can nurture our eco-systems back to their original intent for man by God.

What excites you about being an Entreprenista League member?

It is a great opportunity to meet and make connections with a group of women entrepreneurs and professionals in their fields of expertise to provide an abundance of knowledge to help move each of us upward in the work we have chosen to pursue as our life purpose.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Disrupting an Industry with Alexandra Keating of Uni

Like many Entreprenistas, Alexandra always knew she wanted to run a business, and she has—multiple businesses, in fact. When she became obsessed with the fact that the personal care industry uses a lot of single-use products, she knew the solution and she knew her next business.  Today, we sit down with Alexandra Keating, founder of…

The DHL Express GoGreen Giveaway is Helping Entreprenistas Go Global in a Sustainable Way

In Partnership with DHL Express We speak to eCommerce founders every day that are looking to launch, scale and grow their businesses. One of the biggest things to consider for growth: international shipping – but the question remains, how do small businesses ship internationally and is there a way to do so sustainably?  In a…

How to Deal with your Team’s Burn Out

As an Entreprenista, your business is not just a job, it’s a passion. You put in long hours, sweat and tears, and endless effort to make it successful. However, this can often lead to burnout, especially during times of high stress. And with May being National Mental Health Awareness Month, it’s important to address this…

Tapping Into The Creativity with Catalina Escallon of Noodo Studio

While Catalina Escallon is an artist, and by definition, a creative person, she realized that a lot of people did not view themselves that way as they got older. So she and her partner decided to start a studio that helps people realize that there are many ways to be creative.  In today’s episode, we…

Building Your Personal Brand with Stacey Ross Cohen of Co-Communications

Stacey grew up around entrepreneurs, so it’s safe to say that being a business owner is in her blood, and she has been doing it successfully for well over two decades. But her newest passion is helping the next generation make sense and leverage the digital age to build a personal brand that helps them…

Learning The Heart and Soul of SEO with Meg Clarke of Clapping Dog Media

Like many Entreprenistas, Meg left the corporate world once she had kids and started to work on her own. She had experience with web design, so that’s what she did, before she realized that having the perfect website is meaningless if no one finds it. So she dug in and learned everything there was to…

Social Media Marketing 101 with Sarah Bugeja of Later

Sarah has spent her career constantly learning new skills—both on the job and off—to further her career. She also mastered learning when it’s time to move on to the next opportunity. Now she’s here to share her story and also her tips and tricks regarding all things social media.  Today, we sit down with Sarah…

Mamaprenista Candice D’Angelo reflects on Launching ‘The Selling Lab’

Below is a brief introduction about Candice D’Angelo and her business, The Selling Lab: Candice D’Angelo – a corporate dropout with 12+ years of sales experience – is the founder of The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom trainings.…

Founder Jené Hernandez, of Mixology Marketing, on Helping Businesses Stand Out and Achieve their Marketing Goals

Hello Jené! Please share a brief introduction about yourself and your business: As one of the leading marketing agencies in Los Angeles, Mixology Marketing blends creativity and strategy to create bespoke marketing experiences for our clients. From digital marketing and social media to content creation, website development, and impactful events, we take a unique approach…

How To Create The Best Brand Message For Your Business with Xindi Soh of By Xindi

Over the course of her business, Xindi has had to confront herself and get a grasp on who she is, what she stands for, and what she wants. But the ride hasn’t always been what she was expecting. Now she preaches leaning into the hard stuff and believing in yourself, and it seems to be…

How To Find Unique Ways To Fund Your Business with Arion Long of Femly

Our Entreprenista of the Year: Arion Long has always been an overachiever; she started college at 15 years old. But one thing that threatened to hold her back was her periods. After going to many gynecologists, she found one that not only listened to her, but told her something that would change the course of…

Katherine Wallisch on Empowerment Consulting for Parents and Clinicians of Non-Speaking Children

Hello Katherine! Please share a brief introduction about yourself and your business: As a speech-language pathologist specializing in Autism and Augmentative and Alternative Communication (AAC), I have created a comprehensive empowerment program for parents and clinicians. My name is Katherine Wallisch, and I am the mother of a 7-year-old son and a 3-year-old daughter. Growing…

Digitizing Art For A Business with Sally King McBride of The Letter Nest

When Sally’s friends and family started having children, she looked for gifts that would be meaningful and lasting. As an artist, she decided to create watercolor name paintings. Soon, the commissions started flooding in and she had a proof of concept for a business.  In today’s episode, we sit down with Sally King McBride, founder…

When Being an Entreprenista is in Your DNA with Carrie Shaw of Copper

Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now…

Kristen Elworthy on Founding Seven Hills Communications and Embracing Her Desire to Story Tell

Hi Kristen! Please share a brief introduction about yourself and your business: I’m Kristen Elworthy, and I’m the founder of Seven Hills Communications. We’re a PR micro-agency that works with mostly female-founded and mission-driven companies and personal brands in both the consumer and B2B space. Our wheelhouse is working with startups and emerging brands, and…