Meet Mamaprenista Olivia Dreizen Howell and Learn How She Shifted the Cultural Narrative through Fresh Starts Registry

Marion-Willis-3

Hello Olivia! Please share a little bit about your business:

Fresh Starts Registry is the first and only platform for everything you need to start again. We are shifting the cultural narrative to celebrate big, bold, and brave life decisions. Whether it’s a divorce, breakup, moving, job change, stepping into your truth, or any big life change, we believe everyone is worthy of a registry. Our Expert Community provides infrastructure to develop their business. We support the Experts so that they can support their clients! We’re revolutionizing the art of beginning again!

What excites you about being an Entreprenista League member?

My guiding light in life is collaboration and lifting each other up! As is the ethos in the Fresh Starts Expert Community, I believe a rising tide lifts all ships – and this is so clear in the Entreprenista League, too! When women support each other, amazing things happen!!

What made you take the leap to start Fresh Starts Registry?

In my 20s I was a middle school Latin teacher, and after having my first son, I realized I wanted to work for myself. I started social media management over 10 years ago and that grew into a global social media management and marketing agency (March Lion Media). From there, I developed a love of supporting small business in their communications, marketing, PR, social media and biz dev. Three years ago, after my divorce, I journaled about shifting the cultural narrative and celebrating big, brave, and bold life decisions. This led me to found Fresh Starts Registry, where we celebrate people making big, brave life decisions – and support the Fresh Starts Experts in their marketing, communications, PR and business development in our Fresh Starts Expert Community – it’s everything I have done with clients for years, and we’re teaching it to our amazing Experts!

What was your background prior to becoming an entreprenista?

I have been in and out of marketing since my teens, but in my 20s, I was a middle school Latin, History, and Drama teacher – and I loved it!

So Olivia, did you always know you wanted to be an entrepreneur?

Yes, I have always been an entrepreneur! In fact, my sister and I (who are the founders of Fresh Starts Registry), had our very first business when we were 4 and 6, selling handmade greeting cards to the local art museum! Since then, I’ve had more businesses than I can count, including selling t-shirts online that I designed, freelance writing, blogging, and much more.

Can you take us back to when you first launched your business, what was your marketing strategy to get the word out?

When I pivoted into social media management, I literally would go into local shops in my town here on Long Island, my baby on my hip, and ask them if I could run their Facebook pages! I even offered them a month free to show them what I could do, and they hired me after – and would spread the word by mouth! I had a ton of clients before I even had a website.

So Olivia, what is the biggest challenge you have encountered as an entreprenista so far?

I think the biggest challenge to date was overcoming my own imposter syndrome. I have no background in marketing or social media, I am all self-taught, and really proud of that! However, it took me a while to realize I can sit at the same table as others in the marketing world, even though my journey to marketing and business development may have been different, it’s just as strong.

What is the accomplishment you are the most proud of to date?

Fresh Starts Registry started as an idea in my journal after my divorce, and to see it featured in The New York Post and NBC is WILD to me!! It’s just a testament to following your intuition and believing in yourself – I always bet on me!!

Do you believe in work/life balance? What are some of your best tips?

As a solo mom of two, I have to be able to have some balance in my life or I will break!! It’s taken me many years to figure this out, but I have to put my own mental health before anything. This means taking walks during the day, having quiet time when my boys go to sleep, and really taking weekends off (which took me years to do). I would say, remember that nothing will thrive if you don’t put your mental health first, so find hobbies and movement that makes you feel good – maybe dancing, or writing, or watercoloring, or watching reality TV! Also, I will let my kids hang in my room while I work (sometimes!), so we’ll be together, but I’ll get some stuff knocked off my to-do list!

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

I wish I had known to have better boundaries with clients! It actually makes you look more professional in the long run, and is way better for your mental health.

Oliva, you have lots to celebrate! What have you achieved recently that you’d like to celebrate with our community?

I am so proud of growing Fresh Starts! We now have 50+ Fresh Starts Experts and have gotten them over 80 press pieces in the last year!! To become a Fresh Starts Expert is only $37/month and you have access to press and media opportunities that, as a small business owner, you wouldn’t normally have – my passion is getting our Experts’ names in the press!

What’s next for Fresh Starts Registry? What can we expect to see over the next few years?

We’re currently raising $1million dollars in our seed round so that we can build the platform out and expand our vision! We’re so excited to change the world and shift the cultural narrative around change. We’re all about celebrating the brave life decisions and taking the shame out of life changes – we’re here to empower people through their life and believe ALL milestones deserve a registry and celebration.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Entreprenista Announces Winners of its 2023 Top 100 Women Business Leaders Awards Presented by Chase Ink

Leading Membership Community for Founders Amplifies Stories of Outstanding Entrepreneurs New York, United States – February 20, 2024 — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to ​​announce the winners of its 2023 Entreprenista 100 Awards. The Entreprenista Awards, presented by Chase® Ink®, honors the achievements of 100 women business leaders across…

Pitching Yourself and Finding Your Voice with Brianna Ruelas

“I see that a lot of these young women are struggling to feel like their impact matters and I really want to create something that incorporates my own stories, my own journey, to show them that our choices matter. But more importantly, that they matter, and that everything they bring to the table is significant…

Franchising, Scaling, and Selling a Business with Jillian Lorenz & Ariana Chernin

“You really, really need to trust your gut. Human nature is everything. It’s like your first date where everyone’s on their best behavior. But when there’s smoke, there’s fire. If you feel something in your intuition, it’s not right.”  –Ariana Chernin In this episode of Entreprenista, we sat down with Jillian Lorenz and Ariana Chernin,…

The Finishing Touch with Stephanie Purzycki

“I time block and I say, ‘This is going to be the time specific to managing the business.’ Being able to manage my time correctly and know when I’m doing what. In this post COVID era where we’re all working remotely, being able to connect face to face is also important. So, our weekly zoom…

Growing Through Partnerships with Abby Price

“If you’re not good at it, that is 100% okay. You don’t need to be good at everything. But just make sure, in the beginning at least, you’re spending a little extra time figuring it out—or you can lean on someone to look into it for you to make sure you’re doing it right.” – Abby…

Minisode with Steph: Spilling Wellness Secrets

Hi Entreprenistas! It’s Steph here again with another quick minisode. Today, I’m sharing all about the inspiration behind making my 2024 all about wellness. You’ll hear some of my favorite wellness tips and secrets, why it pays to give yourself grace, and all about the importance of having an accountability partner.  You’re going to hear…

Minisode with Steph: Making the Most of Your Founders Weekend Experience

Hi Entreprenistas! It’s Steph here and this year we are going to be bringing you content beyond our weekly interviews with founders. This is our first Minisode of the year and I am excited to share with you some of my best relationship building tips and how I handle events as an introverted extrovert. Plus…

Ali Hicks-Wright’s Mission to Help Creative Entrepreneurs Build and Scale with Amari Creative

Hi Ali! Please share a brief introduction about yourself and your business: Ali Hicks-Wright is the Founder and Creative Director of Amari Creative, a branding studio that specializes in building strategic brands and websites for ambitious entrepreneurs by pairing engaging copy with striking design. Since starting Amari Creative in 2016, Ali has worked with hundreds…

Grants You Need to Apply to For Your Business!

BMO Fellowship Application Notes Note that when applying, be sure to acknowledge the impact of the virtual workshops and resources provided by BMO and how that will support you just as much if not more than the prize $ itself! What you could receive: $15,000 across select applicants Deadline: Jan 31, 2024 DearGod Grant Application…

Making the Bed with Ruby Russell

“I’ve had a few setbacks. One was our first [launch in] March 2020. And guess what? The world shut down. And so I tried again on March the 13th 2023. I was at the London Stock Exchange when, guess what? That was the day that Silicon Valley crashed. So, all you can do is laugh…

Optimizing and Scaling Your Business with Tylar Brannon

“I think you have to stay calm when the world is on fire. You might have a small fire, you might have a massive fire, but your job as a leader is to create that calm… There’s days you feel like you’re drowning, but you still have to be able to show up for your…

Certifying Your Company With Heather Cox

“If you don’t have the time or money to do it once, you definitely do not have the time or money to do it twice—so make sure you outsource to experts the first time.” – Heather Cox When Heather Cox was pregnant with her first baby, she knew continuing to work was a non-negotiable—she just wasn’t…

Crafting a Powerful Pitch with Katie Dunn & Kat Weaver

“We’ve helped founders secure so much money just by sticking to the foundations and not doing crazy-flashy things or over-thinking… We had one founder secure $85,000 in one pitch opportunity—the money really is out there.” – Kat Weaver In this episode of Entreprenista, we’re sitting down with angel investor Katie Dunn and serial entrepreneur Kat…

Finding Your Ultimate Purpose with Harli Gawronski

“You’re always focused on the big goal, and you don’t celebrate the little wins in between. And that is so important. And for me, it’s something that I had to learn, was to celebrate the little wins in between—because that’s what keeps you going to the ultimate goal.” – Harli Gawronski Harli Gawronski had a realization…

Building Gravitas and Catalyzing Confidence with Lisa Sun

“When we tie so much of our happiness to [the] brass ring… It really just keeps us even more insecure and more overachieving.” – Lisa Sun In this episode of Entreprenista, we sit down with fashion entrepreneur Lisa Sun, founder and CEO of Gravitas New York, a lifestyle and apparel company that’s revolutionizing the concept…