In Conversation with Mona Loring of Conscious Living PR & MLC PR

Mona Loring_Blog Header

Describe Conscious Living PR & MLC PR in a few words?

Public Relations (two agencies, one is lifestyle and one is talent-driven).

What made you take the leap to start your own business?

Drive and a hunger for creating my own success.

What was your background prior to starting your own business?

Freelance writer.

Did you always know you wanted to be an entrepreneur?

YES!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My business was all built on networking, I made sure to meet all the right people as soon as I could and as often as I could– then show them what I could do. Reputation is everything.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Employees are tough as an entrepreneur. One example that comes to mind is mistakes I had made in how I handled promotions and acknowledgements to keep great people happy before it was too late.

What is the accomplishment you are the most proud of to date?

I am grateful for everything but I would have to say I am really proud of my first Emmy win and being the first personal publicist to support an actor’s campaign and win a Golden Globe at The CW network.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I like to know how someone handles pressure. I think that the answer is not simple, I don’t look for a yes or no– I want to read into how they are explaining their methods for dealing with pressure and stress. As for hiring tips, I believe in the quality of the employee’s work over experience. I have had the best experiences with employees I hired that were amazing people who just had not been given the chance to shine, versus taking on people who had the best resume and experience.

How has your business or industry been impacted by the COVID-19 pandemic?

My talent agency definitely took a temporary hit this summer. Our clients were not working and no one knew what was going to happen. In my 16 years in this business, I had never experienced such a strange halt. At Conscious Living PR, we luckily continued to thrive.

What’s next for your business? What can we expect to see over the next few years?

I know most people believe in growing in size, for me it’s just about continuing to grow in the quality of clients we represent. We want those incredible case studies to pile up!

What is the biggest lesson you have learned in 2020?

Do not follow the fear.

What do you know now that you wish you knew when you were first starting your business?

Oddly I wouldn’t change a thing when I first started, my changes would come years later. The harder part for me was how to handle when things were in full swing and growing really quickly… Scaling is complex.

How have you managed to stay grounded this year?

I am incredibly spiritual and do spiritual work daily. Breathwork and meditation is everything.

Do you believe in work/life balance? What are some of your best tips?

YES! I think that without this balance we are no good when we show up for either. I think having a solid team around you is the key at work, and also being able to notice when you’re tired or stressed and walking away ESPECIALLY when you think you can’t, because that is often when you need it the most. Balancing my schedule ahead of time works great for me. I will schedule in mediation and exercise times in my day to make sure I take care of myself.

What’s something our audience would be surprised to learn about you?

That I am also a psychic medium who is shamanically trained.

What are your top 3 tips to stay productive each day?

Make it fun whenever you can to avoid burnout, Rest (meditate), Use a to-do list

What does being an Entreprenista mean to you?

I think that empowering women in business is incredibly important and I think uplifting and supporting all the women around us is crucial.

Share it!

Posted in
Tags

Leave a Comment





Ansley Pridgen of Ansley Media Co. on helping small businesses grow

Describe your business in a few words: After attending SMU and receiving an Undergraduate Degree in Accounting, I moved to New York City to begin a career in fashion. While in NYC, I learned about fashion production, design, life, and hard work. However, I couldn’t suppress my deep love and connection to the South. After…

Clinical Therapist Kendra Toothill on how to unlock your well-being transformation

Describe your business in a few words: Hey! I’m Kendra Toothill. I help women unlock their well-being transformation by using their physical scars. I have been a clinical therapist for nearly a decade, and I help women heal from their physical and emotional health challenges by using my groundbreaking system: Scars Reigniting Your Feminine. Did…

Michelle Carter-Love of sHe Eco Investments promotes a healthier and more sustainable home purchasing option

Describe your business in a few words: What motivates me to have chosen a field dominated by men to pursue is to take part in lowering gas emissions and decreasing waste that has led to the acceleration of our climate crises in the construction industry. By profession, I am a financial coach for over 7…

Ariela Gorodzinsky of ZIBARI on founding a premium purveyor of authentic culinary foods from around the world

Describe your business in a few words: I grew up in Mexico City. Four years ago, I moved to New York to study for my masters in Food Studies at NYU.  Two years ago, I moved to Miami and founded ZIBARI. A premium purveyor of authentic culinary foods from around the world, offering a diverse…

Vanessa Ungvarsky of Taylor Made on creating her unique custom nail polish kits

Describe your business in a few words: Taylor Made Polish brings elevated experiences to savvy clean beauty enthusiasts with our patent-pending Custom Nail Polish kits and 15 Minute Organic Manicure sets.   Anchored in historic downtown Easton, Taylor Made sits at the intersection of scrappy and stylish. We are deeply connected to our community and if…

Kristen and Lindsey Archer of ARCHd on empowering women through handmade home decor

Describe your business in a few words: Sisters Kristen and Lindsey Archer create handmade home decor with their original female empowerment illustrations, skyline designs, and landscape photography. From “build your own” wood bookend sets to large wall art, each piece features bold colors and is uniquely made. ARCHd gives back a percentage of each online…

Felena Hanson of Hera Hub on collaborating with like-minded business owners

Describe your business in a few words: Felena is a long-time entrepreneur and marketing maven.  Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. This as-needed, flexible work and meeting space provide a productive environment for growing businesses.  Hera Hub members have access to a professional space to…

Joy Williams & Jane Molina of Ninni Co. on being moms’ “breast” friend

Describe your business in a few words: We are Joy Williams + Jane Molina. Sisters, best friends, and co-serial entrepreneurs. We launched the Ninni Co. brand on March 1, 2021, and sell direct-to-consumer from our website. Our featured product and what we’re known for is our breastlike pacifier. It’s a technology we patented and worked…

Business Coach Mary Massey on gaining clarity and achieving success

Describe your business in a few words: My journey to becoming a life coach began over 13 years ago when I became depressed after my father’s passing. Having lost my mom at a young age, I learned to grow up fast but never had the tools I needed to help me overcome loss and other…

Candace Noel of Flora Noel on setting the tone of any event with florals that convey desired moods

Describe your business in a few words: Hi! I’m Candace Noel, Founder and Owner of Flora Noel, a floral and event design studio based in Houston, Texas that specializes in personalizing experiences for special events and private spaces. We design floral arrangements that convey the desired mood of each event through color, shape, texture, and…

Dr. Sarah Nadimpalli of Same Team Childcare on streamlining the nanny-parent relationship

Describe your business in a few words: I am Dr. Sarah Nadimpalli of Same Team Childcare, a mom, nurse, and researcher.  Through using my academic lens and personal experiences in working with nannies, I have streamlined the nanny-parent search, hire, and onboarding process by creating a time-efficient online course both parents and nannies take together. …

Dental Entrepreneur Melissa Turner on making dentistry a better experience for patients and providers

Describe Your Business in a few words: I am Melissa Turner, a dental entrepreneur. I am a dental hygienist who has launched several businesses. I am an influencer and speaker to make dentistry a better experience for dental patients and dental providers. What was your background prior to starting your own business? I’ve been in dentistry…

Product Management Consultant Christina Kelley Weiss on empowering business development

Describe Your business in a few words: I’m a product management consultant & interim product executive for startups with ten years of experience in product management, software development, and digital health. I work with early- and mid-stage startups to help them grow & optimize their strategy, product team, and development processes. What was your background…

Kaitlin Nares of Hagen | Nares PLLC on helping families affected by serious injuries get relief

Describe your business in a few words: I am a Coloradoan. I am a mother to a beautiful and funny 6-month-old redheaded son named Brody. I am also a dog mom to two rescue pups named Boston and Bella. I am married to an entrepreneur, and he encouraged me to launch my law firm. Hagen |…

Michelle Dear of Tandem on empowering couples’ financial lives together

Describe your business in a few words: Hi Entreprenistas! I’m Michelle, the Co-Founder of Tandem, the easiest way for couples to share expenses. Tandem is an iOS app that eliminates the back-and-forth of Venmo without the need to get a joint account. Our mission is to empower couples’ financial lives together. What was your background prior…