In Conversation with Mona Loring of Conscious Living PR & MLC PR

Mona Loring_Blog Header

Describe Conscious Living PR & MLC PR in a few words?

Public Relations (two agencies, one is lifestyle and one is talent-driven).

What made you take the leap to start your own business?

Drive and a hunger for creating my own success.

What was your background prior to starting your own business?

Freelance writer.

Did you always know you wanted to be an entrepreneur?

YES!

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

My business was all built on networking, I made sure to meet all the right people as soon as I could and as often as I could– then show them what I could do. Reputation is everything.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

Employees are tough as an entrepreneur. One example that comes to mind is mistakes I had made in how I handled promotions and acknowledgements to keep great people happy before it was too late.

What is the accomplishment you are the most proud of to date?

I am grateful for everything but I would have to say I am really proud of my first Emmy win and being the first personal publicist to support an actor’s campaign and win a Golden Globe at The CW network.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I like to know how someone handles pressure. I think that the answer is not simple, I don’t look for a yes or no– I want to read into how they are explaining their methods for dealing with pressure and stress. As for hiring tips, I believe in the quality of the employee’s work over experience. I have had the best experiences with employees I hired that were amazing people who just had not been given the chance to shine, versus taking on people who had the best resume and experience.

How has your business or industry been impacted by the COVID-19 pandemic?

My talent agency definitely took a temporary hit this summer. Our clients were not working and no one knew what was going to happen. In my 16 years in this business, I had never experienced such a strange halt. At Conscious Living PR, we luckily continued to thrive.

What’s next for your business? What can we expect to see over the next few years?

I know most people believe in growing in size, for me it’s just about continuing to grow in the quality of clients we represent. We want those incredible case studies to pile up!

What is the biggest lesson you have learned in 2020?

Do not follow the fear.

What do you know now that you wish you knew when you were first starting your business?

Oddly I wouldn’t change a thing when I first started, my changes would come years later. The harder part for me was how to handle when things were in full swing and growing really quickly… Scaling is complex.

How have you managed to stay grounded this year?

I am incredibly spiritual and do spiritual work daily. Breathwork and meditation is everything.

Do you believe in work/life balance? What are some of your best tips?

YES! I think that without this balance we are no good when we show up for either. I think having a solid team around you is the key at work, and also being able to notice when you’re tired or stressed and walking away ESPECIALLY when you think you can’t, because that is often when you need it the most. Balancing my schedule ahead of time works great for me. I will schedule in mediation and exercise times in my day to make sure I take care of myself.

What’s something our audience would be surprised to learn about you?

That I am also a psychic medium who is shamanically trained.

What are your top 3 tips to stay productive each day?

Make it fun whenever you can to avoid burnout, Rest (meditate), Use a to-do list

What does being an Entreprenista mean to you?

I think that empowering women in business is incredibly important and I think uplifting and supporting all the women around us is crucial.

Share it!

Posted in
Tags

Leave a Comment





Michele Henry of FACE FOUNDRIÉ on why she leans into her fears, and the importance of dreaming big

Describe FACE FOUNDRIÉ in a few words? Efficient and effective focused facial bar specializing in all things face, facials, lashes, brows, and skincare. What made you take the leap to start your own business? I worked in my parents’ small inground pool business from age 13 all the way through college. Being an entrepreneur is…

Ashley Spriggs of Pivot Media on the power of genuine relationships

Describe your business in a few words? We are a media firm that gets your message the attention it deserves. We offer services in Public Relations and Podcast Management. What made you take the leap to start your own business? It was the right time! I was growing my client list as an independent contractor…

Mary Allard of The Third Place podcast on inviting listeners to explore uncomfortable conversations in a safe space

Describe your business in a few words? The Third Place podcast is a weekly podcast that invites listeners into the hard conversations that we have a tendency to avoid. It is a podcast that “goes there,” within a safe place where curiosity is encouraged, differences are welcomed, and empathy is embraced through healthy dialogue. What…

Kelsea Olivia of East Olivia Creative on creating experiences that spark curiosity, joy, and connection

Describe your business in a few words? East Olivia is a boutique creative agency that specializes in large-scale floral installations. What made you take the leap to start your own business? I have been starting businesses since I was a child, selling my crafts and babysitting. As an adult, I had an innate desire to…

Tiffany Roman of Small Biz Highlight on creating a platform to help small businesses thrive

Describe your business in a few words? Small Biz Highlight is a web show, created to help introduce the people behind a small/local business, their products and services, and discuss how COVID affected them. What made you take the leap to start your own business? Back in April 2020, COVID shutdowns were in full effect…

11 Mamaprenistas share their best productivity tips to manage a business and a family

1) Tierney Larkin, Founder at Larkin Living Spaces: “Be sure to have a designated space to work that is just for you and your business. It can be a makeshift office in the corner of a room, or even a traveling cart that you can take around with you to store all of your supplies…

How Two Entreprenistas Launched & Scaled Their Business on Shopify in 30 Days

Within 9 years, Stephanie Cartin and Courtney Spritzer have bolstered the presence of over 300 women-owned companies — all through social media strategy, platform management, influencer marketing, paid media and creative service. Given their success with Socialfly, Steph and Courtney recently decided to create a podcast called Entreprenistas, which provides a community to celebrate and…

Sarah Kallile of Lunnie on building the first community-led brand for modern mothers

Describe Lunnie in a few words? Community-led brand for modern mothers. We’re reinventing the nursing bra. What made you take the leap to start your own business? I’m a mom of two young girls. While breastfeeding my second daughter, I was frustrated with my clunky nursing bra and how it made me feel frumpy. I…

Ramy Sharp on launching Ramy Brook to fill a void in the marketplace, and what inspired her to take the leap

Describe Ramy Brook in a few words? Happy, Sexy and Strong! Ramy Brook is female owned and operated, stemming from one woman’s dream to uplift, empower and celebrate women. The apparel, accessories and swimwear collections transcend generational dressing, offering something for anyone looking for a vibrant and celebrational style. My vision is for women who…

Charlotte Michailidis of Parenthood Ventures on fueling the next wave of innovation for early stage ParentTech

Describe your business in a few words? Parenthood Ventures is the founder ecosystem for early stage ParentTech – i.e., startups serving parents, from fertility to teens.  Companies in our community span sub-sectors like caregiving, employee benefits, food, physical goods, digital health, retail, clothing, education, media/entertainment and fintech.  The objective is to fuel the next wave…

Vanessa Coppes of BELLA Media + Co on how determining who her customer was changed her business

Describe BELLA Media + Co in a few words? Lifestyle media company sharing content and resources for living a beautiful life. What made you take the leap to start your own business? My mental health. Launching my business literally saved my life. I was suffering from postpartum depression and needed a creative outlet. I launched…

Ingrid He of the Sjogren’s Tracker app on using her creativity to help people with autoimmune disorders manage their symptoms

Describe your business in a few words? Sjogren’s (SHOW-grins) Tracker is an app that helps people with autoimmune disorders manage their symptoms and flares. We aim to help our users better understand their conditions and identify triggers to their flares. Our mission is to create innovative solutions to improve the lives of users and facilitate…

Bari Koral of Yogapalooza on pioneering kids yoga with Yogapalooza!

Describe your business in a few words? Bari Koral is a Kids Yoga Pioneer and recording artist. Bari inspires thousands of parents, teachers and young children every day with her kids yoga, music and mindfulness activities and popular YouTube channel. What made you take the leap to start your own business? After burning out on…

Angelica Hanley of ACouplePuns on growing her business while staying 100% true to herself, and the biggest lessons she has learned over the years

Describe your business in a few words? ACouplePuns specializes in sparking joy through laughter and delivers the punniest content and high-quality paper goodies for every special occasion and moment in-between. Whether your bestie loves her house plants, binge-watching Friends, or drinking coffee, ACouplePuns has a punny card for that!   What made you take the leap…

Kelly DuFord Williams of Slate Law Group on disrupting the traditional law firm space and building a business where employees can thrive

Describe your business in a few words? Slate Law Group is a forward-thinking, accessible San Diego-based boutique law firm that provides legal, tax and HR services for small to medium sized businesses and corporations. What made you take the leap to start your own business? I was inspired to start my own business because I…