How multi-passionate entrepreneur Monica Yates helps men & women clear their trauma

Monica Yates_Blog Header

Describe your business in a few words?

Sassy, strong, soft, feminine, magnetic, fun, authentic 

What made you take the leap to start your own business?

It wasn’t so much a “leap” as rather a collection of choices that I continued to make because I wanted to be my own boss and I knew I was here to do big things. I chose again and again to make the business work

What was your background prior to starting your own business?

I was meant to do a fashion degree in Australia, but decided it wasn’t the industry I wanted to be in because of the lifestyle. So, I started a Bachelor of business marketing and hated that. I knew I wanted to help people and it was my soul’s purpose. I recognised that I loved understanding the body and the brain, and thought I wanted to be a nutritionist, however later realised that I didn’t want to do a mainstream course where the knowledge you’re taught is outdated. This is why I chose to do my life coaching certification that essentially started my business. Now I’m doing my Bachelor in nutrition. In all honesty, I hate it but finishing it so I’ve completed a Bachelors. 

Did you always know you wanted to be an entrepreneur? 

Yes, I always knew.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

I didn’t have a marketing strategy. I’ve always done what felt good, natural and easy from the get go. When I launched I shared a lot of free education via IG lives and did one a week for a little while, which initially helped me gain a following and support.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it? 

Hiring someone because I was desperate! I didn’t give it enough time and I didn’t understand how to hire someone based on their personality. She was still super helpful to me, but we would clash heads and I realised that I should have learnt how to hire well before I needed someone and I needed someone to support me in knowing how to be a boss and communicate when things weren’t getting done. 

What is the accomplishment you are the most proud of to date?

I’m proud of the reach that my podcast has gained and how many lives (both men and women) I have changed just from this free content alone. Ultimately, my clients lasting results are my biggest achievement. There’s nothing better than when I receive a message a year later saying they feel amazing and free of their trauma.

I’ve helped thousands of women heal their cycle, reconnect with their period, break their trauma cycles and no longer be triggered by their past. I’m not proud of this as a statistic,  but the fact that I have helped these women on such a deep level that five years of talk therapy couldn’t even touch the surface on. 

There’s no one else that I’m aware of in the industry that has linked the effect of trauma and your subconscious beliefs to period issues. Yes, it’s politically incorrect some of the stuff that I talk about, but people love it and I’m proud of it. I voice what many people are thinking, but are too afraid to say at the risk of unsettling the status quo. I’m fearless in my ambition to talk about important but taboo topics. 

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

Do you want to be your own boss? This is an immediate red flag for me. My advice, particularly for my line of work, is don’t hire someone that has dreams and goals of being their own boss. I need someone who isn’t wanting to be in the limelight or have aspirations of owning their own business, because it’s important to me that they want to be fully immersed in my brand.

What is a time that you were really stressed out at work, what happened and how did you handle it? 

Honestly, I barely ever get stressed. When you’re working from a state of feminine flow (with a touch of fierce and sass, of course), this means you’re not stressed or hustling and this is the headspace where the majority of mistakes are made. On the rare occasion that I do get stressed, I know exactly how to handle it. I have a code word with my team, so that if I ever need to step away and turn my phone off briefly, they know. I also have clear boundaries, for example acceptable hours of contact and a dedicated ‘dumb question’ hour once a week.

How has your business or industry been impacted by the COVID-19 pandemic?

It’s been positively impacted which I’m really grateful for. More people needed support during this time as everyone’s trauma, wounding and limiting beliefs were coming up. I actually hired a lot during this time, and I had to be really careful with my own energy because my plate was VERY full as I wanted to help everyone. 

What’s next for your business? What can we expect to see over the next few years?

I’m in the process of writing my book which is really exciting and we are planning the next few events too once we can get our life back on track! 

What is the biggest lesson you have learned in 2020?

That business growth is nothing when you don’t have people to share it with.

What do you know now that you wish you knew when you were first starting your business? 

Something I learnt very quickly is that you can’t be a people pleaser. When you try to please everyone you please no one because to put it bluntly, you’re being a doormat trying to fulfill everyone’s expectations. There will always be people that disagree with you so you’re always better off speaking your mind, it’s only going to allow you to attract in people who are fully 100% fuck yes to you. It’s so attractive to go against the grain and speak your truth, and people will respect you for this. Ultimately, do what makes you happy in your business. If you’re excited in your business you’ll attract people who are also excited and turned on by your business. Don’t be afraid to be your fullest, sassiest, politically incorrect version of yourself.

How have you managed to stay grounded this year?

I’ve had my fair share of ups and downs so I wouldn’t say I’ve been super grounded in 2020 by any means but I really took the pressure off myself to be ‘doing’. I let myself relax, be lazy, cry, do nothing etc. 

Do you believe in work/life balance? What are some of your best tips?

There is no such thing as balance, so I prefer to call it a “dance”. The best tip i give all of my clients is that you need something to do that separates work from home so that you can drop into your feminine after a long day. 

What’s something our audience would be surprised to learn about you?

I’m 24! Most people think I’m a lot older, but i’m pretty young! I just am super mature. 

What are your top 3 tips to stay productive each day?

Do what feels good, your environment is everything and start the day with a workout!

What does being an Entreprenista mean to you?

Being a bad-ass business woman who lives an abundant, turned on, and pleasure rich life (in every sense of the word).

Share it!

Posted in
Tags

Leave a Comment





Ansley Pridgen of Ansley Media Co. on helping small businesses grow

Describe your business in a few words: After attending SMU and receiving an Undergraduate Degree in Accounting, I moved to New York City to begin a career in fashion. While in NYC, I learned about fashion production, design, life, and hard work. However, I couldn’t suppress my deep love and connection to the South. After…

Clinical Therapist Kendra Toothill on how to unlock your well-being transformation

Describe your business in a few words: Hey! I’m Kendra Toothill. I help women unlock their well-being transformation by using their physical scars. I have been a clinical therapist for nearly a decade, and I help women heal from their physical and emotional health challenges by using my groundbreaking system: Scars Reigniting Your Feminine. Did…

Michelle Carter-Love of sHe Eco Investments promotes a healthier and more sustainable home purchasing option

Describe your business in a few words: What motivates me to have chosen a field dominated by men to pursue is to take part in lowering gas emissions and decreasing waste that has led to the acceleration of our climate crises in the construction industry. By profession, I am a financial coach for over 7…

Ariela Gorodzinsky of ZIBARI on founding a premium purveyor of authentic culinary foods from around the world

Describe your business in a few words: I grew up in Mexico City. Four years ago, I moved to New York to study for my masters in Food Studies at NYU.  Two years ago, I moved to Miami and founded ZIBARI. A premium purveyor of authentic culinary foods from around the world, offering a diverse…

Vanessa Ungvarsky of Taylor Made on creating her unique custom nail polish kits

Describe your business in a few words: Taylor Made Polish brings elevated experiences to savvy clean beauty enthusiasts with our patent-pending Custom Nail Polish kits and 15 Minute Organic Manicure sets.   Anchored in historic downtown Easton, Taylor Made sits at the intersection of scrappy and stylish. We are deeply connected to our community and if…

Kristen and Lindsey Archer of ARCHd on empowering women through handmade home decor

Describe your business in a few words: Sisters Kristen and Lindsey Archer create handmade home decor with their original female empowerment illustrations, skyline designs, and landscape photography. From “build your own” wood bookend sets to large wall art, each piece features bold colors and is uniquely made. ARCHd gives back a percentage of each online…

Felena Hanson of Hera Hub on collaborating with like-minded business owners

Describe your business in a few words: Felena is a long-time entrepreneur and marketing maven.  Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. This as-needed, flexible work and meeting space provide a productive environment for growing businesses.  Hera Hub members have access to a professional space to…

Joy Williams & Jane Molina of Ninni Co. on being moms’ “breast” friend

Describe your business in a few words: We are Joy Williams + Jane Molina. Sisters, best friends, and co-serial entrepreneurs. We launched the Ninni Co. brand on March 1, 2021, and sell direct-to-consumer from our website. Our featured product and what we’re known for is our breastlike pacifier. It’s a technology we patented and worked…

Business Coach Mary Massey on gaining clarity and achieving success

Describe your business in a few words: My journey to becoming a life coach began over 13 years ago when I became depressed after my father’s passing. Having lost my mom at a young age, I learned to grow up fast but never had the tools I needed to help me overcome loss and other…

Candace Noel of Flora Noel on setting the tone of any event with florals that convey desired moods

Describe your business in a few words: Hi! I’m Candace Noel, Founder and Owner of Flora Noel, a floral and event design studio based in Houston, Texas that specializes in personalizing experiences for special events and private spaces. We design floral arrangements that convey the desired mood of each event through color, shape, texture, and…

Dr. Sarah Nadimpalli of Same Team Childcare on streamlining the nanny-parent relationship

Describe your business in a few words: I am Dr. Sarah Nadimpalli of Same Team Childcare, a mom, nurse, and researcher.  Through using my academic lens and personal experiences in working with nannies, I have streamlined the nanny-parent search, hire, and onboarding process by creating a time-efficient online course both parents and nannies take together. …

Dental Entrepreneur Melissa Turner on making dentistry a better experience for patients and providers

Describe Your Business in a few words: I am Melissa Turner, a dental entrepreneur. I am a dental hygienist who has launched several businesses. I am an influencer and speaker to make dentistry a better experience for dental patients and dental providers. What was your background prior to starting your own business? I’ve been in dentistry…

Product Management Consultant Christina Kelley Weiss on empowering business development

Describe Your business in a few words: I’m a product management consultant & interim product executive for startups with ten years of experience in product management, software development, and digital health. I work with early- and mid-stage startups to help them grow & optimize their strategy, product team, and development processes. What was your background…

Kaitlin Nares of Hagen | Nares PLLC on helping families affected by serious injuries get relief

Describe your business in a few words: I am a Coloradoan. I am a mother to a beautiful and funny 6-month-old redheaded son named Brody. I am also a dog mom to two rescue pups named Boston and Bella. I am married to an entrepreneur, and he encouraged me to launch my law firm. Hagen |…

Michelle Dear of Tandem on empowering couples’ financial lives together

Describe your business in a few words: Hi Entreprenistas! I’m Michelle, the Co-Founder of Tandem, the easiest way for couples to share expenses. Tandem is an iOS app that eliminates the back-and-forth of Venmo without the need to get a joint account. Our mission is to empower couples’ financial lives together. What was your background prior…