Gabriela Guzman on becoming an intuitive coach that helps women to reach their full potential

Gabriela Guzman_Blog Header

Gabriela sits down with us to chat about her unexpected path to entrepreneurship, her commitment to having employees create what they love, and the fluidity of being an entrepreneur.

Describe your business in a few words?

I am an intuitive coach, strategist, and madrina – helping women become who they really are so they can be free. We do it through soul work, strategy, and community.

What made you take the leap to start your own business?

I knew I had so much creativity in me, and I would never be able to fully express it under some company’s rules. I also realized I was spending most of my days managing up, and would rather work on my own terms, and be home to pick up my son at school and hang out with him in the afternoons.

What was your background prior to starting your own business?

I worked in Consulting, Human Resources, non-profit communications and Advertising.

Did you always know you wanted to be an entrepreneur?

Not at all! My decision to become an entrepreneur happened within a few (very stressful) days. I was deeply distraught when I realized I had accepted a new job that was completely wrong for me. I quit in less than two weeks, and intuitively knew that the only real next step for me would be starting my own business.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

When I launched my business it was a social media agency. I quickly realized I was good at teaching, and started hosting free branding workshops around town at various events for entrepreneurs. I partnered with brands and locations who were values aligned with me, and the people I met at these spots became my first clients. It was a very organic and connected way to start my business.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

My biggest mistake was not giving myself the grace of a learning curve when I started something new. In the Fall of 2018 I launched a membership community for womxn entrepreneurs, Las Comadres. It has been a source of joy and impact to hundreds of women. And running a startup was completely outside of my comfort zone. There have been many challenges and lessons along the way, and I have been so hard on myself most of the time. I wish I would have recognized that I didn’t need to be amazing at it on day one.

What is the accomplishment you are the most proud of to date?

Every day in our community that I see a woman who was insecure and doubtful suddenly be the first to speak up, go Live, share her business wins proudly and confidently – that is my proudest moment. It never gets old.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

What is your zone of genius and what do you hate doing? It’s critical to understand what people naturally excel at and love, and what they absolutely do not want to – from the beginning. We have a commitment to hiring experts and supporting them so they can excel and contribute in ways that they love.

How has your business or industry been impacted by the COVID-19 pandemic?

Absolutely. Both of my businesses were primarily in-person, local events-based. The pandemic has shifted my businesses online in a way that will largely remain permanent.

What’s next for your business? What can we expect to see over the next few years?

I am looking forward to writing a book by the end of the year, and continuing to grow our membership community with members from all over.

What is the biggest lesson you have learned in 2020?

In 2020 I learned to ask for help. When we saw our entire business model shift from one day to the other, we realized that recognizing where we needed help, asking for it, and receiving it would be an essential part of how we would survive 2020.  This help included – outsourcing and teaching us online marketing, support with spreading the word about our community, and partnering with other organizations to support one another.

What do you know now that you wish you knew when you were first starting your business?

I wish I realized how fluid my entrepreneurship journey would be. I have shifted from agency director to coach to startup CEO and continue to dance between roles. I wish I would have been less attached to each step and recognized these changes were a reflection of a deeper lived authenticity within me.

How have you managed to stay grounded this year?

Lots of Shadow work, journaling, early breakfasts with close friends in our backyard in South Florida. Also letting myself cry when I feel it and working on cultivating deeper trust that things will work out.

Do you believe in work/life balance? What are some of your best tips?

I believe in striving to live a harmonious life, and not expecting things to be “even” in any way. My son is homeschooling this year, and we take breaks to make lunch together, and take walks around the neighborhood several times a week. I’ve recognized it’s a choice to prioritize time with him – and I’m getting better at pausing work to do so.

What’s something our audience would be surprised to learn about you?

I’m a proud feminist who daydreams about carpools and PTA meetings. I long for ease and domestication and caring for the people I love in this next phase of my life – ALONG with running my business. Being 40 and having nothing to prove is deeply liberating.

What are your top 3 tips to stay productive each day?

1) Plan the top 3 big things to accomplish before you start your day.

2) Time block these things.

3) Make time for self care a priority.

What does being an Entreprenista mean to you?

That we are not alone in this journey, and our natural state is to be in deep support of one another.

Share it!

Posted in
Tags

Leave a Comment





How to achieve a life of financial freedom with Alisha Pennington of ATvantage Athletic Training

Describe your business in a few words? Empowering, Dynamic, and Comprehensive. What made you take the leap to start your own business? I have been a business owner in a very niche industry (athletic training) for almost 10 years, so I have experienced the freedom and flexibility that comes with being a business owner. My…

How Jenny Strebe used positive affirmations and crystal healing to create her modern haircare brand AIIR Professional

Describe AIIR Professional in a few words? A modern haircare brand that is focused on well being through positive affirmations & crystal healing. What made you take the leap to start your own business? As I was driving every aspect of my stylist business and social media facets, the peace and relief I found in…

How FLyQuest CEO Tricia Sugita is using the esport platform to affect real change and make people happy

Describe your business in a few words? FlyQuest is an esports organization competing in the franchised League of Legends League Championship Series (LCS). What made you take the leap to help transform FlyQuest into the organization it is today? One of my primary goals throughout my career in esports has been to create a community…

Lauren Montgomery, founder of Monty’s, on making simplicity the new sophistication through her line of plant-based dairy products

Describe your business in a few words? Monty’s makes clean and craveable plant-Based essentials like cream cheese and butter that nourish your mind & body. With simplicity and nutrition at the core of the brand, Monty’s selection of cream cheeses and butter are made from real-food ingredients and crafted using time-honored techniques like fermentation. What…

How Maradith Frenkel turned bamboo into pajamas for the whole family with Little Sleepies

Describe Little Sleepies in a few words? We make buttery soft bamboo sleepwear that your whole family will love. What made you take the leap to start your own business? I saw a white space in the market after I had my son. I absolutely could not find a sleeper that checked all of the…

Erin Coles couldn’t find exactly what she was looking for in a band for her wedding so she launched her own — The Metropolitan Players

Describe your business in a few words? The Metropolitan Players is a wedding band collective based out of NYC – so we provide incredible music for weddings! What made you take the leap to start your own business? When my husband and I were planning our own wedding, we couldn’t find exactly what we were…

Azora Zoe Paknad on creating a new entry point to sustainability with Goldune

Describe Goldune in a few words? We make sustainability less beige! What made you take the leap to start your own business? I was into the sustainability world, personally and professionally, but I didn’t see myself in any of the dominant narratives I saw on Instagram or online in general. On one end of the…

Elisa Marshall on creating warm, French-inspired spaces with Maman, a collection of NYC-based cafés and venues

Describe your business in a few words? Maman is a New York City-based collection of cafés and event venues, offering family inspired recipes with French influences in a warm and welcoming home like environment  What made you take the leap to start your own business? Before I opened Maman, I had many passions and there…

Kim Hehir, co-founder of Brutus Broth, on enhancing your dog’s health through specially formulated bone broth

Describe your business in a few words? Brutus Broth is the latest innovation in pet health, made with human-grade bone broth that has been specially formulated to enhance any dog’s existing diet by adding beneficial nutrients, amino acids, and joint protecting supplements. What made you take the leap to start your own business? Sue’s dog…

How a lack of female empowerment in the real estate industry lead Marina Shiferman to create her business, The Real Estate Academy

Describe your business in a few words? I teach women how to buy and own real estate correctly so they can be the bad ass queens of their own lives. What made you take the leap to start your own business? I was a realtor for 10 years, I loved it but something was missing.…

Carla Olivia on revolutionizing the beauty bar experience with DashBar

Describe your business in a few words? DashBar is beauty made efficient! We are one stop beauty and wellness for the modern woman. What made you take the leap to start your own business? I have been an entrepreneur since I was 22 years old. I started my first business because a great opportunity was…

Christina Matteucci (a.k.a TeucciMama) on her 19-year tenure as the ultimate Number Two

Describe your business in a few words? I’m Christina Matteucci, Executive Director of David Beahm Experiences and proud “Number Two” to celebrity event designer David Beahm. I’ve produced legendary soirées all around the globe, but it’s my unique, 19-year tenure as the ultimate Number Two that qualifies me as a sought-after speaker and coach. In…

Niki Shadrow Snyder on coining the term “givefluencer” and making an impact with the Project Pop Drop foundation

Describe your business in a few words? My husband and I started the idea for the Project Pop Drop foundation on our first date. Our business sponsors a monthly drop off at a different homeless shelter each month. We spearhead these donation events with our children, and with local businesses and schools. We call this…

How Natasha Case of Coolhaus is disrupting the dessert space with cutting-edge ice cream creations

Describe Coolhaus in a few words? We are an innovative dessert company, specializing (for the time being) in ice cream/ice cream novelties. We are known for thinking outside the box, super unique partnerships, a truly cutting-edge brand identity and an inventive way of entering the marketplace with our trucks, brick and mortars, and now national…

How Jennifer Jolorte Doro used strategic partnerships to build Nouri from the ground up

Describe Nouri in a few words? Supporting people to feel their best. What made you take the leap to start your own business? I wanted something of my own. I’ve worked for many successful entrepreneurs and I knew I could do “it” my way and really enjoy it. What was your background prior to starting…