From Humble Beginnings to the Future of Food with Denise Woodard of Partake Foods

Partake - Feb 2022

Any person with a food allergy knows what it feels like to miss out on sweets. But when starting a business to fill that void, how do you get investors to believe in your mission? And how do you gain the trust of your intended audience?

This week’s guest is Denise Woodard, founder of Partake, an allergen-free sweets company that Denise started because of her daughter’s many food allergies. In this episode, Denise discusses how her background helped her start her company, how she got investors to back her passion, and so much more. She also shares some amazing tidbits of information for all the Entreprenistas listening. 

“I wanted to create an inclusive brand that invited people with and without food allergies to enjoy. And I didn’t feel like I was seeing that reflected. And so the name Partake came from this idea of me wanting people with and without dietary restrictions to be able to enjoy.” – Denise Woodard

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

  • Denise’s childhood introduction to entrepreneurship (3:38)
  • Denise shares when and why she started Partake (4:36)
  • Denise talks about the importance of branding (6:11)
  • Denise shares where the name Partake comes from (8:37)
  • How Denise marketed Partake in the beginning as a “team of one” (14:05)
  • How much money Denise put into her business at the beginning (15:01)
  • Denise shares in-depth about her fundraising process (24:53)
  • What keeps Denise going on the hard days (29:31)
  • What’s in store for Partake in the future (35:37)
  • Rapid fire questions (37:50)
  • How to overcome imposter syndrome (43:50)
  • What being an Entreprenista means to Denise (45:35)

Resources Mentioned:

Our Favorite Quotes:

  • “One of the things that I always tell entrepreneurs is that you have to have a really strong reason for why you’re doing what you’re doing, not to get famous or not to get rich.” – Denise Woodard
  • “It’s really important to know your business inside out, I think oftentimes, as women, we have to be twice as good. And so, know the business, know the numbers, know the vision.” – Denise Woodard
  • “Work hard and be kind.” – Denise Woodard
  • “I have the worst imposter syndrome. And as I talk to other women that I perceive as so successful, and so have it all together, and then realize that they’re trying to figure out the work-life integration thing, and that they doubt themselves, I get a little solace in that.” – Denise Woodard

Connect with Denise Woodard:

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Share it!

Posted in
Tags

Leave a Comment





Balance is Bullsh*t with Alicia McKenzie of Lift Like A Mother

Any mother knows that having a child completely transforms your body. You may (and honestly probably will) lose muscle mass and your body composition may shift. When Alicia McKenzie found herself in that position ten years ago, she knew she had to do something to help other women going through the same thing.  In today’s…

Wait….What?!: The FTX Lowdown with Madi Lieber

The last couple weeks have been an absolute roller coaster in the world of Web3. There has been some major drama with the collapse of FTX—but fear not, because one of our favorite guests is here to explain everything.  Today, we’re welcoming back Web3 expert Madi Lieber. Madi has a background in big tech—including time…

Why Chase Ink is the Go-To Business Credit Card for Entreprenistas with Jenny Shum

After a few years in the wrong field, Jenny Shum pivoted into financial services. It was in that industry that she realized her passion of helping small businesses. She rose through the ranks because she loved finding new ways to overcome the challenges she faced. Now she is the General Manager at Chase Ink and…

Mamaprenista Charlett Albert on Embodying your Feminine & Masculine Energy to Create a Business and Life you Love

Please share a brief introduction about yourself and your business: Hi everyone! I am Charlett, a Sales Coach & Feminine Leadership Mentor. I was in corporate sales + marketing for 10+ years and transitioned to sales coaching online for female entrepreneurs when becoming a mommy. ✅ My job is to help you create consistent cash…

Mamaprenista Alicia Underwood, Co-Owner and Director at Socially Inspired, on Creating a Meaningful Presence Online and Beyond

Please share a brief introduction about yourself and your business: Hello! My name is Alicia Underwood, and I am the Co-Owner and Director of Digital Strategy at Socially Inspired. I’ve been in the social media space since the very beginning. Fun fact: I was in Twitter’s Focus Group before it became Twitter! I’ve owned my…

Carolyn Fellner of Fellner & Co Management on being the go-to Profit-Driven Online Business Manager

Please share a brief introduction about yourself and your business: I’m Carolyn Fellner, Owner of Fellner & Co Management and Certified Dashboard Designer. I’m the Profit-Driven Online Business Manager. I help established female entrepreneurs who run 6 and 7-figure businesses analyze their data and optimize their business, so they can make more money with fewer…

Mamaprenista Morgan Lituchy of Aaron & Otto on Turning a Creative Outlet into a Business

Please share a brief introduction about yourself and your business: Like many people, when COVID hit I needed to find a creative outlet to keep myself busy and not feel so isolated. My son Aaron was born 6 weeks early in October 2019. I was scheduled to end my maternity leave at the beginning of…

Following the Breadcrumbs: Jackie Courtney on Building a Web3 LVMH

Learning about Web3 can be a tricky thing. Finding reliable sources isn’t always the easiest task, and it’s made even harder in an industry where information is constantly changing and evolving.  Today, we’re sitting down with Jackie Courtney, an entrepreneur, investor, and Web3 & NFT enthusiast. Jackie got her start founding Nearly Newlywed, a company…

Beauty Services in a Dash with Carla Oliva of Dash Bar

One day in 2017, Carla had been looking forward to pampering herself before her vacation with her husband. However, after six hours, she had only been able to get three services. She realized there had to be a more time efficient way for women to get their beauty services done.  In today’s episode, we sit…

High Quality Cocktails at Home with Dominique Gonzales of Root Elixirs

After rising up through the ranks in the hospitality industry to become a bartender at many different cocktail bars in Northern California, Dominique Gonzalez found herself being the designated bartender at all the gatherings she would attend. An Entreprenista at heart, Dominique decided to use her bartending knowledge to fix the problem that many of…

Minisode: Thanksgiving Episode

This week, we’ve got a snackable in the holiday spirit about gratefulness. It’s a little Thanksgiving ditty about Web3 and why we should be thankful for this new era of the internet.  In this episode, you’ll learn: Michelle’s gratitude moments toward Web3 (02:29)The Web3 community is welcoming and open minded (02:58)Web3 can bring new friendships…

Ready, Set, Glam: The Best Gifts For Beauty & Fashion Lovers

Bring beauty into your friends and family’s life with gifts that will make them look as fabulous as they feel on the inside. We all have those friends who seem to know about trends before they happen. They are pros mastering makeup contour hacks and overnight curlers they see demonstrated on TikTok. When you need…

The Best Gifts For Babies & Kids (That Won’t Annoy Mama, Either!)

From holiday-flavored baby food to play sofas, treat your little ones (and yourself) to a different gift approach this holiday season. As a mom, you look forward to shopping for everyone, sure. But your favorite people to buy (endless) gifts for are the tiny humans you love dearly. And even if you’re not a parent…

The Perfect Present For Everyone On Your List

Want to get a little something for a specific person on your list but feeling stumped? We’ve selected the perfect gifts to give those hardest to buy for so you can spend less time stressing and more time enjoying the holidays. The holidays are the merriest time of all, full of wonder, glee and joy……

The Best Gifts For the Entreprenista in Your Life

When it comes to finding gifts for busy women doing big things in the business world, we know a thing or two. Our guide has the perfect presents for female leaders wanting to grow their business or even just take a moment to relax for a change. They do it all, so they seem like…