Franchising, Scaling, and Selling a Business with Jillian Lorenz & Ariana Chernin

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“You really, really need to trust your gut. Human nature is everything. It’s like your first date where everyone’s on their best behavior. But when there’s smoke, there’s fire. If you feel something in your intuition, it’s not right.”  –Ariana Chernin

In this episode of Entreprenista, we sat down with Jillian Lorenz and Ariana Chernin, co-founders of The Barre Code, a boutique fitness franchise centered around a comprehensive fitness program for women that blends the ballet barre with choreography and classroom instruction. Jillian and Ariana recently sold their business and are now continuing their partnership through a new venture, Inner Light Events. Tune in to hear what  Jillian and Ariana wish they knew about starting a franchise business, how they built and scaled The Barre Code, and some of their best business advice. 

We talked about:  

  • Translating passion into a business plan (05:16)
  • Entrepreneurial Operating System and why it’s so indispensable  (07:33)
  • Why franchising comes with such a learning curve (09:55)
  • Making the decision to sell (15:02)
  • Separating your personal identity from your business (19:52)

Connect with Jillian & Ariana:

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