Founder of Unstoppable Women in Business, Susan Trumpler, on her Road to “Accidental Entrepreneurship”


Please share a brief introduction about yourself and your business:

I’m the founder of Unstoppable Women in Business and The Success Collaborative – our 6-month group coaching program for women online business owners. Not many people go into business because they are dying to become sales professionals! But… if you don’t learn how to make friends with sales, you won’t have any clients, money, or even a business!! I’ve written the book: “OH SH*T, I’m in Sales? The Entrepreneurs Guide to Making Sales her BFF and I invite you to listen to the first two chapters of the Unstoppable Women in Business Podcast. It would be great to get to know you!!

What excites you about being an Entreprenista League member?

I’m a collaborator at heart! Can’t wait to meet all of the wonderful women and support their success.

What made you take the leap to start your own business?

I’m an “accidental entrepreneur”. After being RIF’ed from a corporate job, I looked around and found ways to generate income that were fun and fairly easy to do using my sales background. I never looked back!

What was your background prior to starting your own business?

Corporate Sales for ADP then I went to work with a small sales training company. Eventually, I bought a sales research company and then started Unstoppable Women in Business. I’m painfully aware that the balance of power in both corporate sales and entrepreneurship needs to lean far more toward the woman-led side!

Did you always know you wanted to be an entrepreneur?

No! It snuck up on me and smacked me in the face. But now I love it and would never consider anything else!

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

The first company that I ran my marketing strategy for was to become a channel partner to sales training companies. I still run that company under that model. But with Unstoppable Women in Business, I’m going the more traditional route for online businesses — networking, speaking, social media, etc. into funnels that drive people to some valuable events and then into my programs when there is a fit.

What is the biggest challenge you have encountered along the way and what did you learn from it?

BE PATIENT! A lot of the women that I coach think that they should be millionaires overnight. It takes time and patience. I like to call it the “Roomba” method – you know, the self-driving vacuum cleaner. It just keeps going until it bumps into an obstacle and then without any fan fair at all, it makes an adjustment and goes again. Repeat until success has been reached, or the floor is cleaned!

What is the accomplishment you are the proudest of to date?

Being an entrepreneur for over 10 years, providing for myself and my very comfortable lifestyle. Also, having my daughter as my business partner for almost all of that time. We are so well suited and it has deepened our relationship.

Do you believe in work/life balance? What are some of your best tips?

I believe in it – but not all within the same week or even month. I believe in SPRINTS — sometimes I work like a mad woman and then there are times that I slow way down and enjoy myself more. It all balances out!

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?


What have you achieved recently that you’d like to celebrate with our community?

Writing the book was a big accomplishment. I never had a burning desire to write one, but once I set my mind to it, it was fun and with the support of a great publisher, it became a reality and it was a little surreal!

What’s next for your business? What can we expect to see over the next few years?

Scaling, of course! I want to create a coaching collaborative where other business coaches could run their own cohorts using the Success Collaborative methodologies. I would support the coaches, while they support their cohorts.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Balance is Bullsh*t with Alicia McKenzie of Lift Like A Mother

Any mother knows that having a child completely transforms your body. You may (and honestly probably will) lose muscle mass and your body composition may shift. When Alicia McKenzie found herself in that position ten years ago, she knew she had to do something to help other women going through the same thing.  In today’s…

Wait….What?!: The FTX Lowdown with Madi Lieber

The last couple weeks have been an absolute roller coaster in the world of Web3. There has been some major drama with the collapse of FTX—but fear not, because one of our favorite guests is here to explain everything.  Today, we’re welcoming back Web3 expert Madi Lieber. Madi has a background in big tech—including time…

Why Chase Ink is the Go-To Business Credit Card for Entreprenistas with Jenny Shum

After a few years in the wrong field, Jenny Shum pivoted into financial services. It was in that industry that she realized her passion of helping small businesses. She rose through the ranks because she loved finding new ways to overcome the challenges she faced. Now she is the General Manager at Chase Ink and…

Mamaprenista Charlett Albert on Embodying your Feminine & Masculine Energy to Create a Business and Life you Love

Please share a brief introduction about yourself and your business: Hi everyone! I am Charlett, a Sales Coach & Feminine Leadership Mentor. I was in corporate sales + marketing for 10+ years and transitioned to sales coaching online for female entrepreneurs when becoming a mommy. ✅ My job is to help you create consistent cash…

Mamaprenista Alicia Underwood, Co-Owner and Director at Socially Inspired, on Creating a Meaningful Presence Online and Beyond

Please share a brief introduction about yourself and your business: Hello! My name is Alicia Underwood, and I am the Co-Owner and Director of Digital Strategy at Socially Inspired. I’ve been in the social media space since the very beginning. Fun fact: I was in Twitter’s Focus Group before it became Twitter! I’ve owned my…

Carolyn Fellner of Fellner & Co Management on being the go-to Profit-Driven Online Business Manager

Please share a brief introduction about yourself and your business: I’m Carolyn Fellner, Owner of Fellner & Co Management and Certified Dashboard Designer. I’m the Profit-Driven Online Business Manager. I help established female entrepreneurs who run 6 and 7-figure businesses analyze their data and optimize their business, so they can make more money with fewer…

Mamaprenista Morgan Lituchy of Aaron & Otto on Turning a Creative Outlet into a Business

Please share a brief introduction about yourself and your business: Like many people, when COVID hit I needed to find a creative outlet to keep myself busy and not feel so isolated. My son Aaron was born 6 weeks early in October 2019. I was scheduled to end my maternity leave at the beginning of…

Following the Breadcrumbs: Jackie Courtney on Building a Web3 LVMH

Learning about Web3 can be a tricky thing. Finding reliable sources isn’t always the easiest task, and it’s made even harder in an industry where information is constantly changing and evolving.  Today, we’re sitting down with Jackie Courtney, an entrepreneur, investor, and Web3 & NFT enthusiast. Jackie got her start founding Nearly Newlywed, a company…

Beauty Services in a Dash with Carla Oliva of Dash Bar

One day in 2017, Carla had been looking forward to pampering herself before her vacation with her husband. However, after six hours, she had only been able to get three services. She realized there had to be a more time efficient way for women to get their beauty services done.  In today’s episode, we sit…

High Quality Cocktails at Home with Dominique Gonzales of Root Elixirs

After rising up through the ranks in the hospitality industry to become a bartender at many different cocktail bars in Northern California, Dominique Gonzalez found herself being the designated bartender at all the gatherings she would attend. An Entreprenista at heart, Dominique decided to use her bartending knowledge to fix the problem that many of…

Minisode: Thanksgiving Episode

This week, we’ve got a snackable in the holiday spirit about gratefulness. It’s a little Thanksgiving ditty about Web3 and why we should be thankful for this new era of the internet.  In this episode, you’ll learn: Michelle’s gratitude moments toward Web3 (02:29)The Web3 community is welcoming and open minded (02:58)Web3 can bring new friendships…

Ready, Set, Glam: The Best Gifts For Beauty & Fashion Lovers

Bring beauty into your friends and family’s life with gifts that will make them look as fabulous as they feel on the inside. We all have those friends who seem to know about trends before they happen. They are pros mastering makeup contour hacks and overnight curlers they see demonstrated on TikTok. When you need…

The Best Gifts For Babies & Kids (That Won’t Annoy Mama, Either!)

From holiday-flavored baby food to play sofas, treat your little ones (and yourself) to a different gift approach this holiday season. As a mom, you look forward to shopping for everyone, sure. But your favorite people to buy (endless) gifts for are the tiny humans you love dearly. And even if you’re not a parent…

The Perfect Present For Everyone On Your List

Want to get a little something for a specific person on your list but feeling stumped? We’ve selected the perfect gifts to give those hardest to buy for so you can spend less time stressing and more time enjoying the holidays. The holidays are the merriest time of all, full of wonder, glee and joy……

The Best Gifts For the Entreprenista in Your Life

When it comes to finding gifts for busy women doing big things in the business world, we know a thing or two. Our guide has the perfect presents for female leaders wanting to grow their business or even just take a moment to relax for a change. They do it all, so they seem like…