Founder of Unstoppable Women in Business, Susan Trumpler, on her Road to “Accidental Entrepreneurship”


Please share a brief introduction about yourself and your business:

I’m the founder of Unstoppable Women in Business and The Success Collaborative – our 6-month group coaching program for women online business owners. Not many people go into business because they are dying to become sales professionals! But… if you don’t learn how to make friends with sales, you won’t have any clients, money, or even a business!! I’ve written the book: “OH SH*T, I’m in Sales? The Entrepreneurs Guide to Making Sales her BFF and I invite you to listen to the first two chapters of the Unstoppable Women in Business Podcast. It would be great to get to know you!!

What excites you about being an Entreprenista League member?

I’m a collaborator at heart! Can’t wait to meet all of the wonderful women and support their success.

What made you take the leap to start your own business?

I’m an “accidental entrepreneur”. After being RIF’ed from a corporate job, I looked around and found ways to generate income that were fun and fairly easy to do using my sales background. I never looked back!

What was your background prior to starting your own business?

Corporate Sales for ADP then I went to work with a small sales training company. Eventually, I bought a sales research company and then started Unstoppable Women in Business. I’m painfully aware that the balance of power in both corporate sales and entrepreneurship needs to lean far more toward the woman-led side!

Did you always know you wanted to be an entrepreneur?

No! It snuck up on me and smacked me in the face. But now I love it and would never consider anything else!

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

The first company that I ran my marketing strategy for was to become a channel partner to sales training companies. I still run that company under that model. But with Unstoppable Women in Business, I’m going the more traditional route for online businesses — networking, speaking, social media, etc. into funnels that drive people to some valuable events and then into my programs when there is a fit.

What is the biggest challenge you have encountered along the way and what did you learn from it?

BE PATIENT! A lot of the women that I coach think that they should be millionaires overnight. It takes time and patience. I like to call it the “Roomba” method – you know, the self-driving vacuum cleaner. It just keeps going until it bumps into an obstacle and then without any fan fair at all, it makes an adjustment and goes again. Repeat until success has been reached, or the floor is cleaned!

What is the accomplishment you are the proudest of to date?

Being an entrepreneur for over 10 years, providing for myself and my very comfortable lifestyle. Also, having my daughter as my business partner for almost all of that time. We are so well suited and it has deepened our relationship.

Do you believe in work/life balance? What are some of your best tips?

I believe in it – but not all within the same week or even month. I believe in SPRINTS — sometimes I work like a mad woman and then there are times that I slow way down and enjoy myself more. It all balances out!

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?


What have you achieved recently that you’d like to celebrate with our community?

Writing the book was a big accomplishment. I never had a burning desire to write one, but once I set my mind to it, it was fun and with the support of a great publisher, it became a reality and it was a little surreal!

What’s next for your business? What can we expect to see over the next few years?

Scaling, of course! I want to create a coaching collaborative where other business coaches could run their own cohorts using the Success Collaborative methodologies. I would support the coaches, while they support their cohorts.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Marketing Guru Danni White on Her Agency, Podcast, and Book

Hi, Danni! Please share a brief introduction about yourself and your business: My name is Danni White. I am the CEO and Founder of DW Creative Consulting Agency in Frisco, TX. We focus on helping small to midsize businesses gain visibility in the right markets. I also host a podcast, #Hashtags and Habits, that merges…

Former FBI Special Agent Cassandra Elliot Joseph Shares About Innovative Bedding Company

Hi, Cassandra! Please share a brief introduction about yourself and your business: I’m Cassandra, a retired Federal Law Enforcement Officer turned entrepreneur. As VP of Community Relations of Better Fit Bedding™, this innovation is here to revolutionize the bed-making process with our patented Fitted Flat Sheets, Fitted Comforters, and Fitted Blankets. Designed with innovative corner…

Shaping the Future of Media Production with Lena Jenkins-Smith

“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn’t know what the…

Self-Care as a Leadership Strategy with BetterHelp’s Haesue Jo

“You’re pushing yourself beyond what you feel is comfortable, which means you’re gonna have chapters of discomfort or feeling like, ‘I’m not really sure if I’m there yet. And sometimes that’s true. Sometimes you’re not there yet. It’s good to tune into that because then you know where you should be focusing to improve.” In…

Tara Magalski on Founding a Spirit-Led Community for Holistic Health

Hi, Tara! Please share a brief introduction about yourself and your business: My name is Tara Magalski, and I am a wellness maven and the founder of Divine Lifestyles, and the DL Collective: a membership-style spirit-led community and online holistic health + healing resource center, an online sanctuary to experience a deeper state of alignment…

Tysheda Williams on Her Journey to Founding a Luxury Experience Company

Hi, Tysheda! Please share a brief introduction about yourself and your business: Hi, I’m Tysheda Williams. With an unwavering passion for curating enchanting experiences, I’ve spent years cultivating memories that transcend borders. From exploring the historic wonders of Europe to immersing myself in the vibrant cultures of Asia, the opulence of Dubai, and countless more…

Mayra Gomez-Sanchez on Her BIPOC Copywriting and Marketing Company

Hi, Mayra! Please share a brief introduction about yourself and your business: Hello everyone, I’m Mayra (my-rah) Founder and CEO of Cultural Visionaries – a copywriting and marketing strategy and a Latina-run company. I write for BIPOC business owners—and anyone who shares my values and vision—wanting to create a meaningful impact on other people’s lives.…

Making a Marketing Impact with Lindsey Breitwieser

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…

Kwandaa Roberts Shares Her Success Story Making Modern Dollhouses

Hi, Kwandaa! Please share a brief introduction about yourself and your business: I’m Kwandaa Roberts, an OB/GYN and interior designer who sells high-style, modern dollhouses called Tiny House Calls. What excites you about being an Entreprenista League member? I have found networking with other women entrepreneurs to be one of the most important tools in…

Personalizing Maternal Wellness through One Tribe with Emilie Fritz Veloso

“Keep the momentum going. And that’s continuous meetings, continuous networking. And then set dates really set a, ‘We are looking to raise this by this time,’ so that you give yourself a deadline, and you give the investors a deadline, and you can hold yourself to it.” In this episode of Entreprenista, we sat down…

Caitlin Murphy on Her Freight Firm and Passion for Philanthropy

Hi, Caitlin! Please share a brief introduction about yourself and your business: Hi, my name is Caitlin Murphy and I am the Founder and CEO of Global Gateway Logistics, a global freight forwarding firm. My firm optimizes and simplifies the global shipping process. What excites you about being an Entreprenista League member? It can be…

Tabitha DeSeranno on Discovering Her Passion and Launching a Branding Company

Hi, Tabitha! Please share a brief introduction about yourself and your business: Hi, I’m Tabitha, the creative force behind Vivid Pixel Studio, where I blend strategy, design, and storytelling to craft impactful online presences for passionate service providers. I specialize in creating bespoke websites, impactful brands, and tailored marketing strategies to help service-based businesses not…

Transforming Your Mindset Through Hypnosis & NLP with Billé Frazier

“You know, it hurts. Nobody likes rejection and somebody didn’t like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that’s a large part of what I try to impart to my clients, too, when…

Dr. Christina Jerger Shares About Her Femininity Coaching Business

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Dr. Christina and the CEO and Founder of femsaloud based in Los Angeles, CA. I offer luxurious femininity coaching for female entrepreneurs, executives, and celebrities. With LA’s #1 VIP femininity makeover I make elite women irresistibly feminine and thriving in life. Whether…

Creating a Meal-Kit Revolution with Ooshma Garg

“[You’re] spending money and growing not at a sustainable pace, but at this hyper-accelerated pace in order to rapidly take up market share and drown out competitors. When you keep raising money to do that, you keep giving more and more people big chunks of your business. The only way it works is if you…