Founder Dana Paskalis Reflects on How Life Reset Lab’s Emerged from Combining her Passions and Skillset


Hello Dana! Please share a brief introduction about yourself and your business:

I am a single mom of two teenage boys and a rescue pup named Summer. I live in Rhode Island and love to travel and take care of myself through yoga, strength training, and days at the beach paddleboarding. I consider myself a transformational change-maker for organizations and individuals seeking a reset! My company Life Reset Lab’s mission is to create experiences that empower individuals to be strong leaders in their personal and professional lives, through community and connection. We offer coaching, consulting, and off-site retreats.

So Dana, what excites you about being an Entreprenista League member?

I am so inspired witnessing women creating their own destiny through entrepreneurship. It excites me to be a member of Entreprenista League because I have the privilege to learn and exchange ideas with women who have come before me and lift those coming up behind me. There is pure comradery and a desire to support each other authentically.

Dana, how did you know it was time to make the leap to start your own business?

A couple of years ago, I pursued a coaching certification more as a personal interest to work on my own transformation for wellness. I am not sure if I hadn’t been laid off, if I ever would have pursued a career in coaching professionally. But with years of coaching teams and direct reports, it came naturally to me, and it was one of the most rewarding pieces about being a leader. I hosted an annual retreat for my teams, which began my love for the retreat concept. My leadership experience also transcended well to my ability to do consulting work. Reflecting on these passions, skills, and experience, Life Reset Labs was born!

What was your background prior to starting your own business?

I was in the biotech/ pharmaceutical industry for 30 years, primarily in research and development roles.

Did you always know you wanted to be an entrepreneur?

The honest answer is no. Although I am a fiercely independent person, I enjoyed the perks of a corporate career and therefore never really thought outside that box to explore what I could do on my own, until thrusted into a job loss. Now, I wish I did it sooner!

So Dana, initial marketing strategy is so important when first launching. How did you first spread the word about your biz?

When I first launched my business, I called it a soft launch because it was. I was being timid in going beyond my closest circles to market myself. But once I started receiving feedback that there was a real need for what I was offering, I made it a goal to reach out and network every day. My biggest leads were by extending my network organically and talking to people, not through my website or marketing materials. I’ve learned that I am my brand, a 3D version of it and that is what clients respond most to.

All entrepreneurs face and overcome challenges. What is the biggest challenge you have faced so far?

The biggest challenge I encountered was to stop looking for perfection in what I was putting out to the world. It delayed me from taking the first steps as quickly as I could have. Once I realized I didn’t need the perfect website with the perfect messaging, but instead share my authentic self and what I had to offer, things started to quickly move into motion.

What is the accomplishment you are the most proud of to date?

I am most proud of walking through my fears, learning how to run a business as a solopreneur, and putting myself out there on a daily basis to expand my network.

Do you believe in work/life balance? What are some of your best tips?

I believe there will always be swings in the “balance”, especially if you have a career that is deadline-oriented or times of the year with increased business demands. The goal is to balance things in the other direction when there is some reprieve, and prioritize recharging your energy, so you are ready for those swings. My best tip is ditch all or nothing thinking. At any point in time, if you are stressed or getting off track, you can reset with simple shifts, such as focusing on your breathing or going for a walk.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

The piece of advice I would share is to jump into networking with other Entreprenistas’ as soon as possible. I was humbled by the support and willingness of members wanting to help each other. You do not need to go through your struggles alone, because likely there is another Entreprenista going through the same thing or has been there themselves.

We love to celebrate our entreprenistas! What have you achieved recently that you’d like to celebrate with our community?

I have achieved building out all areas of my business model. Coaching, consulting, and running retreats is a heavy lift and some might think too broad a focus to do all of these well. Working for start-up biotech companies much of my career, the one thing I do really well is wear many hats at once. The daily variety of what I am working on, keeps me stimulated and excited. This is my superpower!

So Dana, last but not least, what’s next for your business?

I have a number of partnership opportunities presenting themselves, and I am excited how this may benefit multiple entrepreneurs, but more importantly, allow us to reach and help more clients together. Stay tuned!

 Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Disrupting an Industry with Alexandra Keating of Uni

Like many Entreprenistas, Alexandra always knew she wanted to run a business, and she has—multiple businesses, in fact. When she became obsessed with the fact that the personal care industry uses a lot of single-use products, she knew the solution and she knew her next business.  Today, we sit down with Alexandra Keating, founder of…

The DHL Express GoGreen Giveaway is Helping Entreprenistas Go Global in a Sustainable Way

In Partnership with DHL Express We speak to eCommerce founders every day that are looking to launch, scale and grow their businesses. One of the biggest things to consider for growth: international shipping – but the question remains, how do small businesses ship internationally and is there a way to do so sustainably?  In a…

How to Deal with your Team’s Burn Out

As an Entreprenista, your business is not just a job, it’s a passion. You put in long hours, sweat and tears, and endless effort to make it successful. However, this can often lead to burnout, especially during times of high stress. And with May being National Mental Health Awareness Month, it’s important to address this…

Tapping Into The Creativity with Catalina Escallon of Noodo Studio

While Catalina Escallon is an artist, and by definition, a creative person, she realized that a lot of people did not view themselves that way as they got older. So she and her partner decided to start a studio that helps people realize that there are many ways to be creative.  In today’s episode, we…

Building Your Personal Brand with Stacey Ross Cohen of Co-Communications

Stacey grew up around entrepreneurs, so it’s safe to say that being a business owner is in her blood, and she has been doing it successfully for well over two decades. But her newest passion is helping the next generation make sense and leverage the digital age to build a personal brand that helps them…

Learning The Heart and Soul of SEO with Meg Clarke of Clapping Dog Media

Like many Entreprenistas, Meg left the corporate world once she had kids and started to work on her own. She had experience with web design, so that’s what she did, before she realized that having the perfect website is meaningless if no one finds it. So she dug in and learned everything there was to…

Social Media Marketing 101 with Sarah Bugeja of Later

Sarah has spent her career constantly learning new skills—both on the job and off—to further her career. She also mastered learning when it’s time to move on to the next opportunity. Now she’s here to share her story and also her tips and tricks regarding all things social media.  Today, we sit down with Sarah…

Mamaprenista Candice D’Angelo reflects on Launching ‘The Selling Lab’

Below is a brief introduction about Candice D’Angelo and her business, The Selling Lab: Candice D’Angelo – a corporate dropout with 12+ years of sales experience – is the founder of The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom trainings.…

Founder Jené Hernandez, of Mixology Marketing, on Helping Businesses Stand Out and Achieve their Marketing Goals

Hello Jené! Please share a brief introduction about yourself and your business: As one of the leading marketing agencies in Los Angeles, Mixology Marketing blends creativity and strategy to create bespoke marketing experiences for our clients. From digital marketing and social media to content creation, website development, and impactful events, we take a unique approach…

How To Create The Best Brand Message For Your Business with Xindi Soh of By Xindi

Over the course of her business, Xindi has had to confront herself and get a grasp on who she is, what she stands for, and what she wants. But the ride hasn’t always been what she was expecting. Now she preaches leaning into the hard stuff and believing in yourself, and it seems to be…

How To Find Unique Ways To Fund Your Business with Arion Long of Femly

Our Entreprenista of the Year: Arion Long has always been an overachiever; she started college at 15 years old. But one thing that threatened to hold her back was her periods. After going to many gynecologists, she found one that not only listened to her, but told her something that would change the course of…

Katherine Wallisch on Empowerment Consulting for Parents and Clinicians of Non-Speaking Children

Hello Katherine! Please share a brief introduction about yourself and your business: As a speech-language pathologist specializing in Autism and Augmentative and Alternative Communication (AAC), I have created a comprehensive empowerment program for parents and clinicians. My name is Katherine Wallisch, and I am the mother of a 7-year-old son and a 3-year-old daughter. Growing…

Digitizing Art For A Business with Sally King McBride of The Letter Nest

When Sally’s friends and family started having children, she looked for gifts that would be meaningful and lasting. As an artist, she decided to create watercolor name paintings. Soon, the commissions started flooding in and she had a proof of concept for a business.  In today’s episode, we sit down with Sally King McBride, founder…

When Being an Entreprenista is in Your DNA with Carrie Shaw of Copper

Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now…

Kristen Elworthy on Founding Seven Hills Communications and Embracing Her Desire to Story Tell

Hi Kristen! Please share a brief introduction about yourself and your business: I’m Kristen Elworthy, and I’m the founder of Seven Hills Communications. We’re a PR micro-agency that works with mostly female-founded and mission-driven companies and personal brands in both the consumer and B2B space. Our wheelhouse is working with startups and emerging brands, and…