Danielle Elias Las of Bump’n Clothing on growing a business while giving back to the IVF community

Danielle Elias Las_Blog Header

Describe Bump’n Clothing in a few words?

The ultimate in maternity and postpartum apparel.

What made you take the leap to start your own business?

The desire to create the perfect maternity pant while giving back to the IVF community.

What was your background prior to starting your own business?

Attorney; In House Counsel for Family Business in Fashion world.

Did you always know you wanted to be an entrepreneur?

Yes.

Take us back to when you first launched your business, what was your marketing strategy to get the word out and did it go as planned?

Instagram! It went as planned to an extent. At the time I was personally on a social media “break” so it was hard for me to balance the business vs. the personal aspect of fully immersing myself back into instagram. It is an incredible tool though and I feel I am learning more about it every day.

We always learn the most from our mistakes, share a time with us that you made a mistake or had a challenging time in business and what you learned from it?

After almost two years of production, testing, development and branding working with a certain manufacturer, and about 6 weeks before I was set to launch the brand on our website (and give birth to my son!) the manufacturer dropped me and I had to start from scratch.  

I scrambled desperately to find someone who could pick up where I had left off. I interviewed 4 new manufacturers as well as sourcing agents, when I thought I had no choice but to give up, a woman walked into my office on a non-Bump’n business related matter and saw the Bump’n samples on my desk. She asked me about them, I explained my predicament, and she promised me she could execute production and delivery within six weeks. I was SURE at that moment that everything happens for a reason!

What is the accomplishment you are the most proud of to date?

My family.

When hiring for your team, what is your go-to interview question? Please share any hiring tips you can share from your experience?

I like to focus on why the candidate is interested in working for Bump’n specifically. I think it’s important that the values of any new hires are aligned with the company’s. Anyone looking just to “work” likely won’t be a good fit, the desire to make change and be part of a community is very important in my line of work.

How has your business or industry been impacted by the COVID-19 pandemic?

When COVID began we were a 6 month old business and my son was 7 months old.  My husband and I left our NYC apartment and moved in with my father for what we thought would be a “a few weeks.” My warehouse was shut down and of course my employees were all forced to work from home.

I was packing and shipping orders from my father’s kitchen table.  Printing labels at home and became VERY close with our incredible USPS mail carrier. Like many businesses, it was a big pivot for us.  Our team moved to Slack for communications, we did as much Zoom and FaceTime as possible– and I juggled my 7 month old with my husband at home. It was hard, stressful and the question of “how long will this last?” was extremely daunting. Surprisingly, we saw growth during that period.  We had a product people wanted– loungewear that you could order online!

What’s next for your business? What can we expect to see over the next few years?

You can expect to see more incredible styles made by Moms, for Moms. Expect to see us tailoring our developments specifically to the needs of pregnant and postpartum Moms. As I am in the middle of my second pregnancy I am FULL of ideas for new product development.

What is the biggest lesson you have learned in 2020?

We plan, god laughs. 

What do you know now that you wish you knew when you were first starting your business?

If nothing goes as planned, that’s OK!

How have you managed to stay grounded this year?

Family, friends, the beach and WINE!

Do you believe in work/life balance? What are some of your best tips?

Absolutely believe in work/life balance– without it, I don’t believe you can be at peak performance as an individual.  For me, it’s most important to create a clear and distinct separation between work time and family/self time. Of course there are exceptions to every rule and days that I break the boundary, but I like to make sure from the hours of 5 (or whenever I get home)-7pm that I am without my phone and entirely focused on my son before he goes to bed.  Even if I’m just laying on the floor watching him play, he knows that time is for him– and it’s for me too! I get to decompress a bit, focus on him and recalibrate before jumping back into work-mode.

What’s something our audience would be surprised to learn about you?

I don’t enjoy being pregnant!

What are your top 3 tips to stay productive each day?

Sufficient sleep, passion for what you do and prioritization.

What does being an Entreprenista mean to you?

Being an Entreprenista means being part of a community of like-minded women. It means learning from others and sharing what I know to help others succeed!

Share it!

Posted in
Tags

Leave a Comment





Teqnizan Founder Rama Prasad on Creating Functional and Fashionable Earbuds

First, let’s get to know Rama! Rama Prasad is the Founder CEO of Teqnizan located in Minneapolis. Teqnizan has explored, invented, patented, and is selling wireless bluetooth audio earrings. The earrings look and feel like jewelry earrings, and function like an earbud audio device. Rama, what excites you about being an Entreprenista League member? The…

Harvick Farms Founder Lainey Harvick on Growing Community Awareness Around Homesteading

Hello Lainey! Please tell us a little about yourself. In 2015, I became a nurse and worked in the ER through the pandemic. Gardening was a way to provide an outlet from the high-intensity career. As a mother, nurse, and avid gardener who understands the value of having support and resources I could see there…

Meet Mamaprenista Olivia Dreizen Howell and Learn How She Shifted the Cultural Narrative through Fresh Starts Registry

Hello Olivia! Please share a little bit about your business: Fresh Starts Registry is the first and only platform for everything you need to start again. We are shifting the cultural narrative to celebrate big, bold, and brave life decisions. Whether it’s a divorce, breakup, moving, job change, stepping into your truth, or any big…

Founder of Clairebella, Kathy Story, on Creating and Sharing her Artwork

Hello Kathy! Tell us a little about yourself. I am the founder and artist behind Clairebella. Clairebella is a lifestyle brand of colorful gifts and home décor. We believe every day items should spark joy. What excites you about being an Entreprenista League member? I am excited to connect with other women, support women, and…

Huckleberry Creative’s Jess Coleman on Developing Strategic Insights You Need to Deliver High Quality Work

Before we get started, here is some background information on our fabulous entreprenista Jess: Jess Coleman is the founder of Huckleberry Creative, a full-service website design and development studio with a mission to make it easy and fun for entrepreneurs to share their genius with the world. She’s an experienced marketer, copywriter, and designer who…

Marketing Maven Brooke Latham on Launching Social Canvas

Hello Brooke! Please share a little bit about yourself. As a marketing strategist, I am passionate about helping business owners grow their brands by creating comprehensive sales funnels designed to attract, convert and retain their ideal clients. My business, Social Canvas, is a full-service marketing agency specializing in working with organizations of purpose. What excites…

Emma Vollrath on Founding Her Sustainable and Innovative Athleisure Brand: Emma Lou

Hi Emma! Let’s first talk about Emma Lou: Hi! My name is Emma Vollrath, and I am the founder of Emma Lou, an innovative athleisure brand using recycled, sweat-enhancing fabrics to beat bloat, decrease water weight retention, and support women in overcoming lower stomach insecurities. Our recycled thermoplastic fabric is designed with an insulating property that…

Growing Your Business with Carlyn Bushman of Carlyn Bushman Consulting

When Carlyn stepped into Entrepreneurship to be closer to her four children, she thought it would be easy. After her first business came to an end, she realized her real passion was in helping other women grow their businesses, thus she created Carlyn Bushman Consulting.  In this episode, we sit down with Carlyn Bushman, founder…

A Web3 Deep Dive with Laurie Segall

Today, we’re sitting down with Laurie Segall, a journalist and former senior technology correspondent and an editor-at-large at CNN. Laurie has interviewed tech titans like Mark Zuckerburg and Tim Cook, and is also the co-founder and executive producer of Dot Dot Dot Media, a news and entertainment company devoted to tech and humanity. Listen in…

10 Tech Solutions Entreprenistas Can Use to Operate and Grow Their Business

Entreprenistas have a lot of pressures to navigate when building their business. Between wearing multiple hats to keep everything running from managing finances, staffing, marketing and more — it can be a lot to juggle from sunrise to sunset.  Thanks to technology, several tools are designed to streamline business operations to make life easier and…

Secrets to a Successful Fundraise with Andrea Ippolito of SimpliFed

After struggling to feed her daughter by breastfeeding, Andrea was lost and didn’t know what to do. This is unfortunately a story that is common amongst new moms. But for Andrea, she decided to change the narrative by making it her mission to educate new moms and help them meet their feeding goals.  Today, we…

Alicia McKenzie’s Mamaprenista Journey Launching Lift Like a Mother

Alicia, how did you start fostering your entrepreneurial spirit? McKenzie Enterprise dba Lift Like A Mother™ began as a way for me to share training videos with my coaches during my athletic career. Over the years, it has evolved into a coaching practice I am so proud of and a separate nonprofit to help me…

Entreprenista Honors Top 100 Women Business Leaders of 2022

Entreprenista 100 winners will be recognized at a celebration & networking luncheon this March NEW YORK, Jan. 17, 2023 /PRNewswire/ — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to announce the winners of its inaugural Entreprenista 100 Awards. Presented in partnership with Chase Ink, the Entreprenista 100 Awards honors 100 exemplary…

Investigating the Metaverse: The Legal Side of Web3 with Jennifer Justice

One of the most intimidating things about Web3 is the sometimes-murky legal side of things. There are a fair amount of scams out there and it can feel pretty overwhelming, but luckily there are people who have it all figured out—and you’ll meet one of them today.  We’re sitting down with Jennifer Justice, an entertainment…

The Business of Helping Children Learn with Caitlin Greer Meister of The Greer Meister Group

As a life-long teacher, Caitlin knew from a young age that her calling was helping children. So she started tutoring, then that turned into educational consulting. Once the pandemic hit, business exploded as more schools needed her consulting for remote learning. Today, she’s about to take her business nationwide.  In today’s episode, we sit down…