Cigdem Oztabak on Her Marketing and Communication Consultant Company

Template-Website-Member-Feature-Banner-1-12

Hi, Cigdem! Please share a brief introduction about yourself and your business:

Hi, I’m Cigdem. With over 21 years of experience in marketing and a fervent entrepreneurial spirit, I bring a comprehensive background in product marketing, communication, and content marketing focused on B2C mobile fintech app, B2B software sectors. Currently, I serve as a panel moderator for the SXSW 24 AI in Marketing panel and hold an O1 visa as a recognized marketing talent in U.S. My enterprise, Pirix.co, has successfully launched ‘Venture Miami,’ a platform that marries AI with a human touch to evaluate presentations of early-stage startups, underscoring our commitment to innovation and excellence in marketing. Pirix is a marketing and communication consultant company, which helps technology founders and startups with their brand positioning, go-to-market strategy, and PR.

My academic credentials include a Master’s degree in marketing with a focus on marketing communications, supplemented by advanced training in the field, and a micro MBA from NYU in Modern Journalism and Communication. In 2023, I was honored with the Stevie Awards Women in Business Marketer Coach of the Year and was recently appointed as a judge for the Stevie American Business Award 2024, affirming my expertise and contributions to the field. As a mentor to over 100 marketers, female STEM students, and young managers worldwide, I am deeply invested in nurturing the next generation of marketing professionals. I am also a fellow member of The Chartered Institute of Marketing (CIM) and an occasional contributor to the Harvard Business Review, Hackernoon where I discuss marketing innovations in technology.

Quite the impressive resume, Cigdem! What is the biggest challenge you have encountered along the way so far and what have you learned from it?

Moving to a foreign country and starting a business with your second language.

What accomplishment are the most proud of to date in your business?

I received my O1 marketing talent visa from the U.S,. and moderated a panel at SXSW24, which is a major marketing and technology event.

What’s next for your business? What can we expect to see over the next few years?

Helping 100 more founders to make them visible.

What is your approach to work-life balance/integration?

Setting clear boundaries and dedicating time each evening to plan for the next day. This allows me to stay organized and ensure that I allocate time for both professional responsibilities and personal well-being.

When hiring, what is your go-to interview question?

One of my go-to interview questions is, “Who inspires you professionally and why?” It provides insight into the candidate’s values and aspirations. Additionally, from my experience, always look for a cultural fit as much as for skills and experience; a person who aligns with your company’s ethos can grow into roles and contribute significantly to the team’s dynamic.

What’s the one app on your phone you absolutely cannot live without and why?

The one app I can’t live without on my phone is My Notes. It’s indispensable for capturing ideas, jotting down reminders, and organizing thoughts anytime, anywhere. It’s my go-to for ensuring nothing important slips through the cracks.

What is your favorite business tool or solution and why?

Gusto, Airtable, and Gamma App.

What advice do you have for aspiring Entreprenistas?

Build relationships, seek mentorship, and surround yourself with people who inspire and challenge you.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Natalie Ramirez Designs Impactful Spaces With Her Architecture Firm

Hi, Natalie! Please share a brief introduction about yourself and your business. Natalie Soledad Ramírez is the Founder and Principal Architect of Natalie Ramirez Architecture + Impact Collaborative. She has worked in architecture for over 14 years. She believes that the built environment can act as a catalyst for positive change and has devoted much…

Massage Therapist Gabby Garduno Promotes Self-Care and Mental Wellness

Hi, Gabby! Please share a brief introduction about yourself and your business: Hola, I’m Gabby, a Los Angeles mobile massage therapist providing massage for self care and mental wellness. What excites you about being an Entreprenista League member? Definitely being in a community with ladies who want to help build each other up! What made…

How Leslie Roberson Became a Leader in Inclusive Beauty Retail

“I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone’s on board, so they just move through the system systematically. And so if they have any…

How Renee Parsons Innovated Golf Apparel in a Male-Dominated Industry

“Just surround yourself with people that are not necessarily better than you, but that bring something to the table you don’t—and [don’t] be intimidated by that or threatened by that. I love collaborating and I love having people on my team that bring something to the table and can teach me, and I feel like…

Laurie Arron on Her Coaching Biz for C-Suite Execs and Chiefs of Staff

Hi, Laurie! Please share a brief introduction about yourself and your business: Hi, I’m Laurie. I’m a trusted advisor and executive coach to C-Suite leaders and Chiefs of Staff. I’m also the founder of ChiefSpace Boardroom, a group coaching mastermind for Chiefs of Staff. What excites you about being an Entreprenista League member? I am…

Take a Look Inside Our Founders Weekend VIP Gift Bags

We’re still thinking about the VIP gift bags from Founders Weekend! The gift bags were filled with such innovative, useful (and luxurious!) products. Amplifying women-owned businesses is what we’re all about and we want to be sure all of the founders that featured products in our VIP Founders Weekend gift bags are discovered by all…

Dalana Lara Turned Her Passion for Baking Into a Cookie Biz

Hi, Dalana! Please share a brief introduction about yourself and your business: Hi, I’m Dalana, founder of The Cookie Mania. Originally from Caracas, Venezuela, I moved to the U.S. in 2015. My lifelong passion for baking was always a part of me, even though I went to college and graduated as an accountant. Beyond balancing…

Ariana Olive Helps People Reach Their Financial Goals Through Planning

Hi, Ariana! Please share a brief introduction about yourself and your business: With over fifteen years of experience in finance and business management, Ariana is a performance-driven professional who provides strategic guidance to help individuals, families, and small-business owners reach their financial goals through comprehensive financial planning. She focuses on four key areas: tax planning,…

How Marina Khidekel Made Her Business a Household Name Through Networking

“Everybody has an unfair advantage. Use it. It could be an expertise that you have, that could be contacts you have in an industry that’s adjacent to the industry of your startup or can help your startup—use that. When Marina Khidekel started her search for a solution to her nighttime anxiety, she turned to weighted…

Elsi Pacheco on Her Brand Development and Digital Design Agency

Hi, Elsi! Please share a brief introduction about yourself and your business: I’m Elsi. I am the creative force behind Link Up Level Up, bringing over 20 years of experience in marketing, design, and website development to the digital space for business owners. I was born and raised in the vibrant hustle of New York,…

How Tisha Thompson Launched the First Black-Owned Clean Makeup Brand at Sephora

“There’s a lot of things that come with being able to support a retailer like that… If you’re not ready for those things, then go DTC first because you also have to have: Is your product merchandisable? Do you have unit cartons? Do you have UPCs? All of these kinds of operational tactical things that…

Shulamit Ber Levtov Supports Woman Entrepreneurs’ Mental Health & Well-Being

Hi, Shulamit! Please share a brief introduction about yourself and your business: I’m Shulamit Ber Levtov, MA, RSW, CCTP, aka The Entrepreneurs’ Therapist. I’m passionate about mitigating the entrepreneurial mental health crisis and transforming the entrepreneurial ecosystem to include the whole human in business. I do that through speaking, teaching, and consulting, as well as…

5 Tips for Planning a Seamless Event

Founders Weekend was a month ago, and we still can’t get over the impact the event made for our community. Seeing our members, in person, connecting and collaborating with each other was what it was all about.  The content that was captured truly reflects the feeling of our Founders Weekend event and we can’t wait…

Gina Caracci Does it All: Trainer, Podcaster, and Charity Founder

Hi, Gina! Please share a brief introduction about yourself and your business: I’m Gina aka GinaMarieFit. I’m a NASM personal trainer, business owner, podcaster, and charity organization founder. When I set out to become a personal trainer and online business owner, my goal was to provide more than just workouts and macros. I wanted to…

Building a 50,000+ Community While Navigating Postpartum Challenges

“I really care about people and I really care to see people thrive in communities where they feel welcomed.” Amanda Smith is the Founder & CEO of Dallas Girl Gang, a 50,000 plus global community of engaged women connecting in career, business, and life. Amanda, a former elementary music teacher, has grown Dallas Girl Gang…