Startups in Stilettos
How Amy Bartko Became a Leading PR Expert for Family Products
“A lot of people have the misconception that PR is only intended for large brands, and that is so not true. PR is really a formula, right? It is building brand awareness, gaining visibility to earn credibility, which equals profitability.” Amy Roberson was climbing the corporate ladder when she realized that being gone for 12…Read More
How Leslie Roberson Became a Leader in Inclusive Beauty Retail
“I became hyper detailed on the processes and how the business should run. Any good business, this should be the baseline. Nothing else, like this is it. How does your business run without you? My team understands that everyone’s on board, so they just move through the system systematically. And so if they have any…Read More
How Marina Khidekel Made Her Business a Household Name Through Networking
“Everybody has an unfair advantage. Use it. It could be an expertise that you have, that could be contacts you have in an industry that’s adjacent to the industry of your startup or can help your startup—use that. When Marina Khidekel started her search for a solution to her nighttime anxiety, she turned to weighted…Read More
Building a 50,000+ Community While Navigating Postpartum Challenges
“I really care about people and I really care to see people thrive in communities where they feel welcomed.” Amanda Smith is the Founder & CEO of Dallas Girl Gang, a 50,000 plus global community of engaged women connecting in career, business, and life. Amanda, a former elementary music teacher, has grown Dallas Girl Gang…Read More
Chef Joanne Thomas on Transforming Her Passion into A Culinary Business
“I didn’t realize that it was my gift. I know it was something that I enjoyed and it’s something that I loved, but I didn’t learn that it was my gift until I got into my 30s.” As a young girl, Joanne Thomas used her Easy-Bake Oven to make the best light-bulb-baked brownies that anyone…Read More
Transforming E-commerce Brands with Data-Driven Email Marketing with Shlesha Pandey
“I’ve tried so many things, I’ve been in the feast and famine cycle. First you struggle to get clients or customers and then you struggle with your marketing to keep up with that. It’s never ending. There’s always something to do and it’s important to take a pause and step back and look at how…Read More
Conquering Financial Trauma with Alejandra Rojas
“We learn the financial services, we learn what is in that system. We don’t learn about our relationship with money. We don’t learn about our relationship with success. We didn’t learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy…Read More
Cultivating Change with Sustainable Tableware with Pallavi Pande
“Everything started because somebody started it. Somebody felt that need, ‘Okay, this is not there. Let me take care of this and let me contribute the way I can.’ Of course we can’t conquer the world—we’re not capable. But we can all do our part and contribute in some ways and we have to start…Read More
Elevating Your Brand’s Media Presence with Nicole Pearl
“The responses that I had to my intro post inside of Entreprenista pales in comparison to all of these other networks that I’ve introduced myself in. I’ve met so many wonderful women there. And that is part of my marketing strategy, is that every week I have a consistent amount of time that I invest…Read More
Making Your Brand Magnetic with Mariana Henninger
“The responses that I had to my intro post inside of Entreprenista pales in comparison to all of these other networks that I’ve introduced myself in. I’ve met so many wonderful women there. And that is part of my marketing strategy, is that every week I have a consistent amount of time that I invest…Read More