Building Gravitas and Catalyzing Confidence with Lisa Sun

January 8, 2024
Website Headshots (15)

“When we tie so much of our happiness to [the] brass ring… It really just keeps us even more insecure and more overachieving.” – Lisa Sun

In this episode of Entreprenista, we sit down with fashion entrepreneur Lisa Sun, founder and CEO of Gravitas New York, a lifestyle and apparel company that’s revolutionizing the concept of shapewear. Lisa is also the best selling author of Gravitas: The 8 Strengths That Redefine Confidence, a book that aims to teach women to own their power. Learn how Lisa developed her entrepreneurial spirit, how her experience in the corporate world prepared her for entrepreneurship, and how she deals with the toxic cycle of dissatisfaction and overachievement. Lisa’s mission for Gravitas is to catalyze confidence—tune in to hear exactly how she’s elevating women and helping them see themselves in a whole new light. 

We talk about: 

  • The advantages to growing up as a first generation American (01:56)
  • Climbing the corporate ladder as an Taiwanese-American woman  (04:37)
  • The push it takes to make the leap into entrepreneurship (13:39)
  • Lisa’s 8 strengths that redefine confidence (22:48)
  • The importance of validating others (34:17) 
  • Embracing and accepting that you will make mistakes (45:04)

Connect with Lisa:

Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.

Are you ready to make meaningful business connections that lead to real business results?

Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show!

We can’t wait to welcome you, support you, and be part of your business journey!

Thanks for tuning into this week’s episode of The Entreprenista Podcast – the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Instagram, and LinkedIn and for more exclusive content, tips, and insight, join our community of founders right here.  

Share it!

Posted in
Tags

Leave a Comment





Bobbie Carlton Helps Women Founders Gain Visibility Through Public Speaking

“Every time we get on stage, we have the opportunity to tell our story and to really be seen for what we’re doing and what we know.” As PR director for several enterprise software companies, part of Bobbie Carlton’s job is getting executives on stage at conferences and events. But after 20 years in the…

How Janvi Shah is Shaping the Future of Inclusive Beauty Commerce through Technology

“Being an entrepreneur means owning your power as an entrepreneur. You don’t have to be ashamed, you don’t have to hold back.” In this episode of Entreprenista, we sat down with Janvi Shah, the co-founder and CEO of Hue, an e-commerce technology company transforming the online beauty shopping experience. Hue has helped shoppers find the…

Ash Grewal on Her Community That Amplifies Women Changemakers

Hi, Ash! Please share a brief introduction about yourself and your business: Hi, I’m Ash Grewal, a former tech executive turned founder. After scaling numerous startups in the retail tech scene and generating over $100M in revenue, I launched The OverachieveHers, a community dedicated to amplifying the voices, visibility, and influence of female changemakers. Our…

Cindy Shuster Provides Support to Parents Raising Children

Hi, Cindy! Please share a brief introduction about yourself and your business: Hi, I’m Cindy. I provide private and group coaching to parents who are struggling in some aspect of raising their children. In addition, I speak to groups of parents and Parent ERGs in the corporate setting on a multitude of topics related to…

Ivonna Young Helps Apparel & Accessories Brands Reach Their Marketing Goals

Hi, Ivonna! Please share a brief introduction about yourself and your business: I’m Ivonna Young, Founder and Fractional CMO at The Lavender Agency. With over a decade of fashion marketing leadership, I maximize apparel brands’ sales with dynamic and strategic marketing. As a Fractional Chief Marketing Officer for apparel, accessories, and footwear brands, I craft…

Demystifying the Health Insurance Industry with Dr. Noor Ali

“Show up dressed as your next level self. So, whoever that ‘her’ is that you’re projecting—whether that’s five years or 10 years—show up as her. Embodying her, not just dressed as her… Proving to yourself like, ‘Hey, I just did it 10 years before I thought that I could do it.’” When Dr. Noor Ali…

How Junea Rocha took Brazi Bites from Shark Tank to Supermarket Success

“What we’re trying to do as entrepreneurs is move from that band of the starving entrepreneur that’s knocking on doors and stumbling, to be like, ‘I know my business, I’m gonna get shelf space, this is how I’m gonna drive, this is how I’m gonna compete, and let’s hold hands and grow.’” In this episode…

Emily Esposito Helps Couples Stay Confident on the Dancefloor

Hi, Emily! Please share a brief introduction about yourself and your business: Hi, I’m Emily. I am the Owner of Anyone Can Dance. I’ve always wanted to be an actress and have been working professionally for 10 years, but the business is extremely inconsistent. I’ve always taught dance and theater when I wasn’t working in…

Quiana Evans Provides Coaching and Empowerment Services to Women Leaders

Hi, Quiana! Please share a brief introduction about yourself and your business: Quiana Evans is CEO & Founder of Infinite Life Group, LLC which embodies an Empowerment Group of Leaders who together are on a mission to inspire, equip, and empower ambitious women. Those who are striving but not thriving in life and are looking…

Victoria Gaston’s Doula Business Combines Traditional Techniques With Modern Approaches

Hi, Victoria! Please share a brief introduction about yourself and your business: Hi, I’m Victoria. I am a 29-year-old NYC native, mama of five beautiful daughters, wife, and your BEST match postpartum doula. NewEra Doula was built on the belief that everyone deserves the best companion to help transition them into the fourth trimester. My…

How Lindsey Breitwieser Uses Strategic Marketing to Drive Revenue Growth for Startups

“We don’t have to do a million things, we just have to do the right things. We often feel like ‘I don’t have a big budget to spend on ads and that’s why I’m not successful.’ We’re chasing all of these different marketing tactics… In truth, we don’t actually need to be doing that much.”…

Mika Mooney Makes Legal Counsel Approachable and Accessible for Founders

Hi, Mika! Please share a brief introduction about yourself and your business: I’m Mika, a New York based business, trademark, and employment attorney and fellow entrepreneur. Mika Mooney Law was born out of a desire to support female founders in all things legal in a straight-forward, caring and sound way; all with a goal of…

How Marissa Shipman Built Resilient Beauty Businesses with theBalm and Pretty Smart

“I’m a glass half full kind of person. I really like to think of things like, “Okay, why did this happen?” And, you know, it’s like, if life gives you lemons, add vodka.” In this episode of Entreprenista, we sat down with Marissa Shipman, the founder and CEO of theBalm Cosmetics and Pretty Smart Cosmetics.…

Sylvia “Ivy” Pacquing Blends Passion and Purpose With Her Soap and Candle Products

Hi, Ivy! Please share a brief introduction about yourself and your business: Hi! I’m Ivy, and along with my sister Vanessa, we founded Ives and Bees. We’re a small business dedicated to creating handmade products that are both sustainable and accessible. We started with handmade soaps and candles, and have since expanded our range to…

Caroline Crawford Supports Business Leaders With Marketing Expertise

Hi, Caroline! Please share a brief introduction about yourself and your business: Hi, I’m Caroline. I’m a brand-driven growth marketing expert helping business leaders with aligning marketing initiatives effectively to achieve overarching business goals. I have a 13-year successful track record of blending the visionary with the integrator. After seeing first-hand how the marketing industry…