Brielle Brown, Founder & CEO of Anxiety Cosmetics, on Launching a Beauty Company Mid-Pandemic

Copy of Website Header Template (8)

Describe your business in a few words:

I am the Founder & CEO of Anxiety Cosmetics! We are a Clean Beauty Brand Specializing in CBD Infused Cosmetics.

BRAND STORY:

The story starts a few years back when I was eating CBD gummies before bed due to my own Anxiety. I would toss and turn at night and let my worries keep me up. I wondered if CBD could help a girl with anxiety who was “stressed out”, then why it couldn’t have similar results to “stressed-out” skin.

After dedicated research on CBD and the positive effects it can have on the skin, I decided to create a brand with crossover in two huge markets, and Anxiety Cosmetics was born!

We are a Cruelty-Free, Paraben-Free, Vegan Clean Beauty Brand Specializing in CBD Infused Cosmetics. We formulate our products with the consumer in mind, and infuse them with CBD, a deeply penetrating anti-inflammatory powerhouse: a regenerative, antioxidant that fights free radicals and rebalances the skin to tackle both wrinkles and acne, among others.

With our unique quality products, our messaging, and our expertise in our growing industry, we are the place to go for CBD Beauty. Think of us as Anastasia Beverly hills is to brows as we are to CBD!

As we continue to promote our specialty beauty and continue to grow, we also emphasize our personal brand message as a portion of the proceeds of every product sold is donated to help with research, education, care, and raising awareness on Mental Health & Disorders.

What was your background prior to starting your own business?

I started looking into starting Anxiety Cosmetics 5 years ago when I was 20 years old, right after I graduated with my undergrad! Not a lot of “experience” but I was always interested in entrepreneurship from a young age.

Did you always know you wanted to be an entrepreneur?

Yes! I remember selling pictures to my parents that I painted in the dining room when I was in Elementary School to the highest bidder. ($1!) In middle I made business cards and handed them out for babysitting, and I also had a side hustle in high school selling cupcakes, where my sister and I did orders for banquets and weddings!

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

We launched mid-pandemic with lip gloss while everyone was wearing masks and covering their lips…. So Definitely not according to plan. I’ve bootstrapped Anxiety Cosmetics so far and at the time I couldn’t launch with any other product.

I knew I had a killer product with our glosses – they are silky smooth and shine like a gloss but protect and heal like a balm.

We started to sell more clear than anything and people LOVED wearing it under their masks to keep from getting chapped! We pivoted to focusing on influencer marketing and building brand awareness.

What is the accomplishment you are the most proud of to date?

We have been featured in publications like POPSUGAR, podcasts, and even have a product placement partnership for a tv show, but I’m always most excited when people tell me feedback on our products. It’s the best feeling in the world when your customers love your products as much as you do.

Do you believe in work/life balance? What are some of your best tips?

I definitely do but as a founder it is HARD. I especially think starting out you’re going to have to sacrifice some time and put in the extra work if you can. It’s a delicate balance for sure. I sometimes have to remind myself to take a break and that rest is productive too.

What’s next for your business? What can we expect to see over the next few years?

We have a new Mascara in the works! Hoping for a few new products and to start retail partnerships!

What excites you about being an Entreprenista League member?

Making Meaningful Professional Connections, Having Access to Resources, & Being Able to Ask Questions to other Entrepreneurs who understand what it’s like to run and build your own business.

Learn more about the Entreprenista League and join today!

Share it!

Posted in
Tags

Leave a Comment





Ashleigh Barker, Head of Beauty for Lincoln International, on her unique Entreprenista journey

Describe your business in a few words: I am the Head of Beauty for Lincoln International, an investment banking platform that advises brands and management teams on growth capital fundraising and M&A advisory strategies. What was your background prior to starting your own business? I’m an M&A strategy, advisor and investment professional with both investment…

Cheli Grace of Book to Millions Reflects on 1 Year in The Entreprenista League

Brief description of your business: I offer professional publishing services with business strategy. I help you write, publish and market your non-fiction book that is aligned to your business and brand. We have a 5-phase system that does a lot of the work for you so all you have to do is show up with…

Rosemary Leader, Founder of Connect The Kind, has set out to change the way we gift

Describe your business in a few words: My name is Rosemary Leader, and I started Connect The Kind in December 2020. At Connect The Kind, we have set out to change the way people gift. Our mission has been to create a more meaningful, impactful way to celebrate the good people in your lives. We…

Ashley Reckdenwald, Founder of Working Mom Notes, on her mission as a Mamaprenista

Describe your business in a few words: I am the Founder of Working Mom Notes. My mission is to empower mothers through community and experience, enabling all to prosper in both career and motherhood. I believe in moderating difficult conversations to help women feel seen and heard. What was your background prior to starting your…

Riley Flanagan of Riley’s Rows on starting her own international wine company

Describe your business in a few words: When I was four years old, Dad and I had our first harvest. I came home and knew I wanted to be a winemaker. I have loved growing up in this industry and I started Riley’s Rows as a way to share wines with people. My mission is…

Adriana Robinson, Founder of Reina Skincare, on her “accidental” success as an Entreprenista

Describe your business in a few words: My name is Adriana Robinson. I started this business in 2018. I was suffering from Acne all over my body and the products in store were not working for me. I decided to go the natural route and I accidentally ordered 10 pounds of Shea Butter instead of…

Laura Elliott, Co-Founder of Kula Inc., on taking the leap to launch a podcast

Describe your business in a few words: I am Laura Elliott the co-founder of Kula Inc. Kula is transforming the way moms receive support with a membership-based platform that allows moms to book 1:1 virtual sessions with a network of maternal wellness experts, including sleep consultants, counselors, career coaches, nutritionists, and more. What was your…

Meet Britney Mahoney: Senior Executive Assistant turned Entreprenista

Describe your business in a few words: As an 18-year highly experienced executive assistant with a diverse background in providing support to senior-level officials through in-person and virtual settings. Your business is our business. I believe in making your dreams and goals a reality and my Virtual Assistants know just how to do that. We’re…

Dawn Scott, Host of The Empowered CPA, is educating Entreprenistas with her curated courses

Describe your business in a few words: I am a CPA, podcast host, digital content creator, and co-founder of a blow-dry bar. What was your background prior to starting your own business? I worked for boutique accounting firms, a publicly traded utility and high net worth trust companies. Did you always know you wanted to…

Meet Caley Adams, Founder & Creative Director of Wildes District

Describe your business in a few words: Caley Adams is the Founder & Creative Director of Wildes District, an NYC-based design studio that specializes in emerging women’s and e-commerce brands. Wildes District works closely with founders to build meaningful experiences that span multiple touchpoints — including brand, web, app, print, packaging, and more. Caley has…

Public Relations Leader and Entreprenista, Ronica Cleary, on highlighting important and impactful stories

Describe your business in a few words: I launched Cleary Strategies to provide public relations, media placements, & crisis management to leaders and corporations. I’m a former television journalist who most recently worked as a White House Correspondent and hosted a weekly political talk show for WTTG Fox 5. My goal is to help you…

Alla Koretsky of HeyLayer is on a mission to make sure women are represented in Web3

Describe your business in a few words: Alla Koretsky is Co-founder and CEO of HeyLayer – the one-stop NFT management solution to help brands transition into web3.Before founding HeyLayer, Alla spent over 15 years working as a buyer in luxury fashion, E-commerce, and subscription business startups, bridging gaps between branding, marketing, and product development. Her…

Ashley Girard of Welly’s Wellness on how her early days shaped the Entreprenista she’d become

Describe your business in a few words: Hi, I’m Ashley Girard — CEO and Founder of Welly’s Wellness. We sell prepackaged snacks, drinks and on-the-go essentials, as well as salads, fresh pressed juice + shots and more! Think of us like a healthy 7-11, but on wheels (and way cuter!). We also launched an MVP…

Donatella Arpaia: Serial Entreprenista, Attorney turned Restaurateur and Head Judge on Iron Chef America

Describe your business in a few words: Donatella Arpaia is a serial entrepreneur, trailblazing attorney turned restaurateur, celebrity chef, cookbook author, motivational speaker, brand ambassador, and mother. Donatella is best known for her recurring role as Head Judge on Iron Chef America. What was your background prior to starting your own business? My background was…

A Social Guru to Watch: Savannah Adams of Navvy shares her Entreprenista story

Describe your business in a few words: My name is Savannah Adams. I am a mom, entrepreneur, Instagram influencer, fashionista, and nature lover. I started Navvy, a social media management agency, one year ago because I am dedicated to giving a voice to ethical brands making big impacts in their communities. Navvy primarily focuses on…