Brielle Brown, Founder & CEO of Anxiety Cosmetics, on Launching a Beauty Company Mid-Pandemic

Copy of Website Header Template (8)

Describe your business in a few words:

I am the Founder & CEO of Anxiety Cosmetics! We are a Clean Beauty Brand Specializing in CBD Infused Cosmetics.


The story starts a few years back when I was eating CBD gummies before bed due to my own Anxiety. I would toss and turn at night and let my worries keep me up. I wondered if CBD could help a girl with anxiety who was “stressed out”, then why it couldn’t have similar results to “stressed-out” skin.

After dedicated research on CBD and the positive effects it can have on the skin, I decided to create a brand with crossover in two huge markets, and Anxiety Cosmetics was born!

We are a Cruelty-Free, Paraben-Free, Vegan Clean Beauty Brand Specializing in CBD Infused Cosmetics. We formulate our products with the consumer in mind, and infuse them with CBD, a deeply penetrating anti-inflammatory powerhouse: a regenerative, antioxidant that fights free radicals and rebalances the skin to tackle both wrinkles and acne, among others.

With our unique quality products, our messaging, and our expertise in our growing industry, we are the place to go for CBD Beauty. Think of us as Anastasia Beverly hills is to brows as we are to CBD!

As we continue to promote our specialty beauty and continue to grow, we also emphasize our personal brand message as a portion of the proceeds of every product sold is donated to help with research, education, care, and raising awareness on Mental Health & Disorders.

What was your background prior to starting your own business?

I started looking into starting Anxiety Cosmetics 5 years ago when I was 20 years old, right after I graduated with my undergrad! Not a lot of “experience” but I was always interested in entrepreneurship from a young age.

Did you always know you wanted to be an entrepreneur?

Yes! I remember selling pictures to my parents that I painted in the dining room when I was in Elementary School to the highest bidder. ($1!) In middle I made business cards and handed them out for babysitting, and I also had a side hustle in high school selling cupcakes, where my sister and I did orders for banquets and weddings!

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

We launched mid-pandemic with lip gloss while everyone was wearing masks and covering their lips…. So Definitely not according to plan. I’ve bootstrapped Anxiety Cosmetics so far and at the time I couldn’t launch with any other product.

I knew I had a killer product with our glosses – they are silky smooth and shine like a gloss but protect and heal like a balm.

We started to sell more clear than anything and people LOVED wearing it under their masks to keep from getting chapped! We pivoted to focusing on influencer marketing and building brand awareness.

What is the accomplishment you are the most proud of to date?

We have been featured in publications like POPSUGAR, podcasts, and even have a product placement partnership for a tv show, but I’m always most excited when people tell me feedback on our products. It’s the best feeling in the world when your customers love your products as much as you do.

Do you believe in work/life balance? What are some of your best tips?

I definitely do but as a founder it is HARD. I especially think starting out you’re going to have to sacrifice some time and put in the extra work if you can. It’s a delicate balance for sure. I sometimes have to remind myself to take a break and that rest is productive too.

What’s next for your business? What can we expect to see over the next few years?

We have a new Mascara in the works! Hoping for a few new products and to start retail partnerships!

What excites you about being an Entreprenista League member?

Making Meaningful Professional Connections, Having Access to Resources, & Being Able to Ask Questions to other Entrepreneurs who understand what it’s like to run and build your own business.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Teqnizan Founder Rama Prasad on Creating Functional and Fashionable Earbuds

First, let’s get to know Rama! Rama Prasad is the Founder CEO of Teqnizan located in Minneapolis. Teqnizan has explored, invented, patented, and is selling wireless bluetooth audio earrings. The earrings look and feel like jewelry earrings, and function like an earbud audio device. Rama, what excites you about being an Entreprenista League member? The…

Harvick Farms Founder Lainey Harvick on Growing Community Awareness Around Homesteading

Hello Lainey! Please tell us a little about yourself. In 2015, I became a nurse and worked in the ER through the pandemic. Gardening was a way to provide an outlet from the high-intensity career. As a mother, nurse, and avid gardener who understands the value of having support and resources I could see there…

Meet Mamaprenista Olivia Dreizen Howell and Learn How She Shifted the Cultural Narrative through Fresh Starts Registry

Hello Olivia! Please share a little bit about your business: Fresh Starts Registry is the first and only platform for everything you need to start again. We are shifting the cultural narrative to celebrate big, bold, and brave life decisions. Whether it’s a divorce, breakup, moving, job change, stepping into your truth, or any big…

Founder of Clairebella, Kathy Story, on Creating and Sharing her Artwork

Hello Kathy! Tell us a little about yourself. I am the founder and artist behind Clairebella. Clairebella is a lifestyle brand of colorful gifts and home décor. We believe every day items should spark joy. What excites you about being an Entreprenista League member? I am excited to connect with other women, support women, and…

Huckleberry Creative’s Jess Coleman on Developing Strategic Insights You Need to Deliver High Quality Work

Before we get started, here is some background information on our fabulous entreprenista Jess: Jess Coleman is the founder of Huckleberry Creative, a full-service website design and development studio with a mission to make it easy and fun for entrepreneurs to share their genius with the world. She’s an experienced marketer, copywriter, and designer who…

Marketing Maven Brooke Latham on Launching Social Canvas

Hello Brooke! Please share a little bit about yourself. As a marketing strategist, I am passionate about helping business owners grow their brands by creating comprehensive sales funnels designed to attract, convert and retain their ideal clients. My business, Social Canvas, is a full-service marketing agency specializing in working with organizations of purpose. What excites…

Emma Vollrath on Founding Her Sustainable and Innovative Athleisure Brand: Emma Lou

Hi Emma! Let’s first talk about Emma Lou: Hi! My name is Emma Vollrath, and I am the founder of Emma Lou, an innovative athleisure brand using recycled, sweat-enhancing fabrics to beat bloat, decrease water weight retention, and support women in overcoming lower stomach insecurities. Our recycled thermoplastic fabric is designed with an insulating property that…

Growing Your Business with Carlyn Bushman of Carlyn Bushman Consulting

When Carlyn stepped into Entrepreneurship to be closer to her four children, she thought it would be easy. After her first business came to an end, she realized her real passion was in helping other women grow their businesses, thus she created Carlyn Bushman Consulting.  In this episode, we sit down with Carlyn Bushman, founder…

A Web3 Deep Dive with Laurie Segall

Today, we’re sitting down with Laurie Segall, a journalist and former senior technology correspondent and an editor-at-large at CNN. Laurie has interviewed tech titans like Mark Zuckerburg and Tim Cook, and is also the co-founder and executive producer of Dot Dot Dot Media, a news and entertainment company devoted to tech and humanity. Listen in…

10 Tech Solutions Entreprenistas Can Use to Operate and Grow Their Business

Entreprenistas have a lot of pressures to navigate when building their business. Between wearing multiple hats to keep everything running from managing finances, staffing, marketing and more — it can be a lot to juggle from sunrise to sunset.  Thanks to technology, several tools are designed to streamline business operations to make life easier and…

Secrets to a Successful Fundraise with Andrea Ippolito of SimpliFed

After struggling to feed her daughter by breastfeeding, Andrea was lost and didn’t know what to do. This is unfortunately a story that is common amongst new moms. But for Andrea, she decided to change the narrative by making it her mission to educate new moms and help them meet their feeding goals.  Today, we…

Alicia McKenzie’s Mamaprenista Journey Launching Lift Like a Mother

Alicia, how did you start fostering your entrepreneurial spirit? McKenzie Enterprise dba Lift Like A Mother™ began as a way for me to share training videos with my coaches during my athletic career. Over the years, it has evolved into a coaching practice I am so proud of and a separate nonprofit to help me…

Entreprenista Honors Top 100 Women Business Leaders of 2022

Entreprenista 100 winners will be recognized at a celebration & networking luncheon this March NEW YORK, Jan. 17, 2023 /PRNewswire/ — The Entreprenista League, a leading membership community for ambitious, entrepreneurial women, is excited to announce the winners of its inaugural Entreprenista 100 Awards. Presented in partnership with Chase Ink, the Entreprenista 100 Awards honors 100 exemplary…

Investigating the Metaverse: The Legal Side of Web3 with Jennifer Justice

One of the most intimidating things about Web3 is the sometimes-murky legal side of things. There are a fair amount of scams out there and it can feel pretty overwhelming, but luckily there are people who have it all figured out—and you’ll meet one of them today.  We’re sitting down with Jennifer Justice, an entertainment…

The Business of Helping Children Learn with Caitlin Greer Meister of The Greer Meister Group

As a life-long teacher, Caitlin knew from a young age that her calling was helping children. So she started tutoring, then that turned into educational consulting. Once the pandemic hit, business exploded as more schools needed her consulting for remote learning. Today, she’s about to take her business nationwide.  In today’s episode, we sit down…