Brielle Brown, Founder & CEO of Anxiety Cosmetics, on Launching a Beauty Company Mid-Pandemic

Copy of Website Header Template (8)

Describe your business in a few words:

I am the Founder & CEO of Anxiety Cosmetics! We are a Clean Beauty Brand Specializing in CBD Infused Cosmetics.


The story starts a few years back when I was eating CBD gummies before bed due to my own Anxiety. I would toss and turn at night and let my worries keep me up. I wondered if CBD could help a girl with anxiety who was “stressed out”, then why it couldn’t have similar results to “stressed-out” skin.

After dedicated research on CBD and the positive effects it can have on the skin, I decided to create a brand with crossover in two huge markets, and Anxiety Cosmetics was born!

We are a Cruelty-Free, Paraben-Free, Vegan Clean Beauty Brand Specializing in CBD Infused Cosmetics. We formulate our products with the consumer in mind, and infuse them with CBD, a deeply penetrating anti-inflammatory powerhouse: a regenerative, antioxidant that fights free radicals and rebalances the skin to tackle both wrinkles and acne, among others.

With our unique quality products, our messaging, and our expertise in our growing industry, we are the place to go for CBD Beauty. Think of us as Anastasia Beverly hills is to brows as we are to CBD!

As we continue to promote our specialty beauty and continue to grow, we also emphasize our personal brand message as a portion of the proceeds of every product sold is donated to help with research, education, care, and raising awareness on Mental Health & Disorders.

What was your background prior to starting your own business?

I started looking into starting Anxiety Cosmetics 5 years ago when I was 20 years old, right after I graduated with my undergrad! Not a lot of “experience” but I was always interested in entrepreneurship from a young age.

Did you always know you wanted to be an entrepreneur?

Yes! I remember selling pictures to my parents that I painted in the dining room when I was in Elementary School to the highest bidder. ($1!) In middle I made business cards and handed them out for babysitting, and I also had a side hustle in high school selling cupcakes, where my sister and I did orders for banquets and weddings!

Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

We launched mid-pandemic with lip gloss while everyone was wearing masks and covering their lips…. So Definitely not according to plan. I’ve bootstrapped Anxiety Cosmetics so far and at the time I couldn’t launch with any other product.

I knew I had a killer product with our glosses – they are silky smooth and shine like a gloss but protect and heal like a balm.

We started to sell more clear than anything and people LOVED wearing it under their masks to keep from getting chapped! We pivoted to focusing on influencer marketing and building brand awareness.

What is the accomplishment you are the most proud of to date?

We have been featured in publications like POPSUGAR, podcasts, and even have a product placement partnership for a tv show, but I’m always most excited when people tell me feedback on our products. It’s the best feeling in the world when your customers love your products as much as you do.

Do you believe in work/life balance? What are some of your best tips?

I definitely do but as a founder it is HARD. I especially think starting out you’re going to have to sacrifice some time and put in the extra work if you can. It’s a delicate balance for sure. I sometimes have to remind myself to take a break and that rest is productive too.

What’s next for your business? What can we expect to see over the next few years?

We have a new Mascara in the works! Hoping for a few new products and to start retail partnerships!

What excites you about being an Entreprenista League member?

Making Meaningful Professional Connections, Having Access to Resources, & Being Able to Ask Questions to other Entrepreneurs who understand what it’s like to run and build your own business.

Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Chef Joanne Thomas on Transforming Her Passion into A Culinary Business

“I didn’t realize that it was my gift. I know it was something that I enjoyed and it’s something that I loved, but I didn’t learn that it was my gift until I got into my 30s.” As a young girl, Joanne Thomas used her Easy-Bake Oven to make the best light-bulb-baked brownies that anyone…

April Gargiulo on Addressing the Luxury Skincare Market Gap

“So often in the beauty world the purpose of the communication is to create a sense of fear and insecurity and I refuse to participate in that.” In this episode of Entreprenista, we sat down with April Gargiulo, founder and CEO of Vintner’s Daughter, a Nutritional Skincare brand founded on the principles of unparalleled quality…

Cigdem Oztabak on Her Marketing and Communication Consultant Company

Hi, Cigdem! Please share a brief introduction about yourself and your business: Hi, I’m Cigdem. With over 21 years of experience in marketing and a fervent entrepreneurial spirit, I bring a comprehensive background in product marketing, communication, and content marketing focused on B2C mobile fintech app, B2B software sectors. Currently, I serve as a panel…

Keynote Speaker and Success Coach Rosann Santos on Her Business Journey

Hi, Rosann! Please share a brief introduction about yourself and your business: Hi, I’m Rosann Santos, a keynote speaker and success coach. I enjoy coaching my clients by using their strengths to move them forward. My exceptional communication skills in both English and Spanish allow me to stand out above the crowd. I empower, enlighten,…

Veteran Sherrie Bryant Shares About Her Aromatherapy and Essential Oil Company

Hi, Sherrie! Please share a brief introduction about yourself and your business: Hello, My name is Sherrie Bryant. I’m a veteran and woman-owned business. I served 31 years of service in the United States Army. I founded BLK ESSENSE, LLC, with one goal: to provide handcrafted and high-quality fragrances made from essential oils. BLK ESSENSE…

Transforming E-commerce Brands with Data-Driven Email Marketing with Shlesha Pandey

“I’ve tried so many things, I’ve been in the feast and famine cycle. First you struggle to get clients or customers and then you struggle with your marketing to keep up with that. It’s never ending. There’s always something to do and it’s important to take a pause and step back and look at how…

Mastering the Art of Serial Entrepreneurship with Divya Gugnani of Wander Beauty & 5 SENS

“Every email that goes out with a pitch to tell someone about the brand—they may not answer, they may not opt in for product, and we may not gift them, but I built one more touch point of brand awareness and maybe [they] read that email and discovered our brand. You have to be what…

Style Meets Comfort With Alexa Stimpfel’s Company, The Shoe Fairy

Hi, Alexa! Please share a brief introduction about yourself and your business: My name is Alexa! I am the visionary entrepreneur behind The Shoe Fairy, where style meets comfort in the world of high heels. I am a shoe designer, e-commerce expert, a trailblazer in the bodybuilding industry, and above all, a mother. I founded…

Alexia Dubois’ Company Offers Sustainable, Luxurious Kid’s Apparel

Hi, Alexia! Please share a brief introduction about yourself and your business: Hi, I’m Alexia. At Shop Amour USA, we offer a unique selection of carefully curated European kid’s clothes brands that embody our strong values and commitment to quality. Our exclusive collection of premium kid’s clothing is designed and produced in Europe. We work…

Sandra Morno Helps Women Entrepreneurs Manage Their Money

Hi, Sandra! Please share a brief introduction about yourself and your business: I’m Sandra Morno, a tax strategist and IRS Enrolled Agent, and I run SSBM Consulting LLC. I specialize in helping women with six-figure service businesses in the U.S., who live abroad or travel, manage their taxes. My mission is to educate and save…

Conquering Financial Trauma with Alejandra Rojas

“We learn the financial services, we learn what is in that system. We don’t learn about our relationship with money. We don’t learn about our relationship with success. We didn’t learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy…

Emily Walker Created Her Own Freedom With a Medical Credentialing Business

Hi, Emily! Please share a brief introduction about yourself and your business: Hi, I’m Emily, the owner of Integrity Medical Credentialing Services. I help providers build a strong base for their practice by ensuring they are connected correctly to the insurance companies needed and that their credentialing and information are accurate and current. What excites…

Building a Beauty Empire from the Ground Up with Kitsch Founder, Cassandra Thurswell

“I realized with every business that I’ve ever had, that is my strength, being of service. I’m an excellent waitress. I am an excellent people pleaser. I will serve until the day I die because I genuinely love doing it so much.” In this episode of Entreprenista, we sat down with Cassandra Thurswell, Founder and…

Carissa Jennings on Turning Pain Into Passion With Her Beauty Supply Store

Hi, Carissa! Please share a brief introduction about yourself and your business: Hi, I’m Carissa Jennings, a widowed mother of one child and inspiring author of a memoir I’ve been working on since 2016. A year after the death of my terminally ill father, I turned entrepreneur by turning my pain into my passion. I…

Christina Nicholson on Her Modern Marketing Agency, Media Maven

Hi, Christina! Please share a brief introduction about yourself and your business: I’m Christina, I’m a journalist, national TV producer, and publicity and content creation agency owner of Media Maven. Our three-part YES Method amplifies the brand’s media exposure without breaking the bank. I started Media Maven after working as a local TV anchor and…