Art for the Everyday Person with Alix Greenberg of Art Sugar

Picture this: You love art. You’re an artist and you work in the art world. Then you leave your job to start an art business. A pandemic comes about, rocks the world, and explodes your business overnight. What would you do? 

For this week’s guest, that’s exactly what happened. This week we hear from Alix Greenberg, founder of Art Sugar, a company that strives to bring art to the everyday person. In this episode, Alix shares what caused her to start Art Sugar, how Covid actually helped her business, how to find the perfect investor, and so much more. 

“I realized there wasn’t a great accessible place for people to buy art at a certain price point where the artwork looked cool and on trend. So I wanted to create that.” – Alix Greenberg

This week on Startups in Stilettos:

• Alix shares how and why she started her company, Art Sugar (1:09)
• Where the name ‘Art Sugar’ came from (3:17)
• How Covid exploded Art Sugar overnight (5:34)
• Alix talks about how to raise capital for a business (9:24)
• The apps that help Alix run Art Sugar (10:30)
• Alix talks with Jessica and Stephanie about pivoting off of Instagram (11:34)
• Are discount codes worth it? (15:01)
• What is next for Alix and Art Sugar (17:05)

Resources Mentioned:

• Shopify
• Klaviyo
• Attentive
• Stamped
• Foursixty

Our Favorite Quotes:

• “​​Overnight, the business grew 80%. And I was like, ‘What the hell is going on?'” – Alix Greenberg
• “And it’s like everything I always wanted happened overnight. And I took everything to heart. If a customer didn’t like something, it was just, like, so painful.” – Alix Greenberg
• “I think people were stuck inside and wanted to make their homes really happy. Everything on the site, pretty much, is in that category. You know, it’s sort of like, elevated, but joyful.” – Alix Greenberg

Connect with Alix Greenberg:

• Art Sugar on Instagram
• Art Sugar’s Website
• Alix@artsugar.co

Connect with your Startups in Stilettos hosts:

• Stephanie Cartin on Instagram
• Stephanie Cartin on LinkedIn
• Jessica Abo on Instagram
• Jessica Abo on LinkedIn
• Learn more about Jessica Abo here

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