Vocalist, Coach, and Mamaprenista Estani Frizzell on Following Her Passion


Please share a brief introduction about yourself and your business:

I’m a vocalist/songwriter with a specialty in music and vocal production. I was vocal coaching vocalists for a number of years before beginning my own business as a “one-stop shop” for all music production services. I get to know the client, their tone, musical influences, and preferred genres. I offer vocal coaching, write and produce original songs catering to the client’s best interest, and facilitate the use of my resources from production studios, engineers, musical teams, and music video teams. I am an artist as well so I am still performing right alongside my clients. I’m looking to expand my business into schools now that I have just written my first children’s book (which was released on 09/13/22!). I’d like to bring the theme, music, and characters of the book into schools as an immersive performing arts workshop, complete with curriculum and activities for schools to expound upon after the workshop.

What excites you about being an Entreprenista League member?

The opportunity to connect with other like-minded driven women who are determined to have a successful start to a wonderful business!

What made you take the leap to start your own business?

My daughter. I have raised my daughter as a single mother her whole life, and I wanted her to believe and truly know you can attain a dream and a goal with hard work and persistence. There are challenges, but when you do finally see the progress of your efforts it really makes it worth it. I started my business for us to have a life doing what we love and to give her the best start at her future as an adult by leaving something behind for her that can be lucrative and rewarding.

What was your background prior to starting your own business?

I was a 5th/6th-grade teacher by day/a singer by night.

Did you always know you wanted to be an entrepreneur?


Take us back to when you first launched your business, what was your marketing strategy to get the word out, and did it go as planned?

It was really word of mouth and having people refer me with positive reinforcement to others. Initially, it was great considering it all happened rather quickly and unexpectedly. After 5 or 6 great years, I began to notice a stagnancy in my business and then focused on my own creativity within myself for a bit. With this new book, I’m relaunching my business as the one-stop shop it once was plus the school addition. So, all in all, it did go as planned extremely well, however, my strategy now needs an update.

What is the biggest challenge you have encountered along the way and what did you learn from it?

The biggest challenge is constantly staying on top of social media and knowing your brand. I have my hand in a few different ventures. Finding a way to bring all this together while sticking with my branding is difficult. I’m still learning from it.

What is the accomplishment you are the proudest of to date?

One of my vocalists won a Hollywood Music and Media Award for a song and music video I wrote and produced. I handpicked the video team and we also won a best music video award. It was a great feeling. On top of that, the award was presented by the AMAZING songwriter, Diane Warren. it was an amazing moment to be up there accepting the award.

Do you believe in work/life balance? What are some of your best tips?

Yes!!! Spend time in nature. Force yourself to stop, go for a walk on a trail, near a river (if you can), anything to take your mind off work and simply reset. Day trips are also great as well as mini meditations to reinforce why we do what we do and the spiritual aspect of it.

What’s a piece of advice you can share that you wish you’d known when you first started your Entreprenista journey?

Know why you’re starting your business. Don’t start it simply for monetary gain, start it because you can’t imagine your life not doing it. If you follow your true passion, the money will come.

What have you achieved recently that you’d like to celebrate with our community?

I’ve been published in my first children’s book and my daughter is the illustrator!! This has been in the works for a while and I’m so glad it has finally come to fruition!!

What’s next for your business? What can we expect to see over the next few years?

My business will be integrated into elementary schools as a performing arts workshop and will continue with the series that accompanies this book. I’d like to be able to employ other teachers (performers) around the country to perform the workshops in various cities.

 Learn more about the Entreprenista League and join today!

Share it!

Posted in

Leave a Comment

Kickstarting Your Business Success for 2024

“You’ll know when or where you can spend that money, so make a plan.” Are you ready to take your business to new heights in the upcoming year? In this episode of Startups and Stilettos, your hosts Carlyn Bushman and Stephanie Cartin reveal their keys to successful business planning and growth for the new year. Discover…

How Sallie Krawcheck Is Redefining Women’s Wealth with Ellevest

“Risk-averse means you don’t want to take a risk; risk-aware means you’re willing to take it if you understand it.” – Sallie Krawcheck Sallie Krawcheck is the visionary CEO and co-founder of Ellevest, an innovative investment platform focused on empowering women financially. Since its creation in 2014, under Sallie’s leadership, Ellevest has achieved remarkable milestones,…

Meredith LeJeune on Launching Thought Bubble Communications to Elevate Minority-Owned Businesses

Hi Meredith! Please share a brief introduction about yourself and your business: My name is Meredith LeJeune, an 18-year, award-winning public relations industry veteran, and I have developed and executed high-impact media relations campaigns. Throughout my career, I’ve served on the board of directors of journalism and public relations organizations, been recognized as one of…

Grants You Need to Apply to For Your Business!

American Dream Grant Who can apply? All for-profit businesses operating in the United States. What you could receive: $1,000 Deadline: April 30, 2024 HerRise MicroGrant Who can apply? Women of Color creating innovative solutions that impact their community and that are often unable to secure funding for their small business. What you could receive: $1,000…

The Art of Education Through Performance with Meirav Zur

“It’s not to learn one thing, it’s try to learn as much as you can, so you can see what works for you.” – Meirav Zur In this episode of Startups in Stilettos, we delve into the remarkable journey of Meirav Zur, a multi-talented creative – actor, producer, and writer who is particularly passionate about improvisation,…

Samonee K., Founder of Argos Vibes, on Providing Strategic Mentorship to Other Entreprenistas Around the World

Hello Samonee! Please share a brief introduction about yourself and your business: Hello I’m Samonee K., and my lifelong passion has always been business strategy and development. I find joy in helping individuals uncover their path to building purpose-driven enterprises, doing what they love, and making a meaningful impact. Through Argo Vibes, my platform, I…

Lessons and Insights from Dr. Bre Hayward: Founder of Baby Hair™

Hello Bre! Please share a brief introduction about yourself and your business: Greetings! I am Dr. Bre Hayward, an entrepreneurial spirit, strategist, and mentor with a passion for innovation and positive impact. At the helm of Baby Hair™, a luxury hair care brand, I am dedicated to redefining excellence in the industry through a commitment…

Using Customer Feedback To Fuel Product Innovation with Jordan Engelhardt

“The power of e-commerce and the power of the small businesses is now, and not just in the hands of the bigger companies, so go for it and make it happen.” – Jordan Engelhardt In this episode of Entreprenista, we are joined by Jordan Engelhardt, the Founder and President of Skinny Mixes LLC, the brand…

Moving Forward From Major Milestones In Business with Carlyn Bushman

“I cannot stress enough the importance of networking, and really go narrow and deep. I think we get to the point where we sign up for so many things when you go wide and shallow. It’s really hard to measure what you’re getting out of that particular networking group.” – Carlyn Bushman Before she was your…

The Entreprenista Holiday Gift Guide: Inspirational, Functional, and Splurge-Worthy Gifts for the Women in Your Life

Our Entreprenistas are all about celebrating strong women. Come holiday time, we want to help you shop for the amazing women in your life—the businesswomen, the mothers, the sisters, the daughters, the caregivers, and the friends—with gift options that will leave them feeling empowered, inspired, pampered, or relaxed (or maybe all of the above!). We…

The Best (and Most Thoughtful) Gifts for Kids in 2023

Shopping for kids can be fun, but it can also be overwhelming. With so many toys, games, and cute children’s clothes on the market, how do you pick the perfect present? Something that is quality-made? Something that they’ll actually use? Perhaps something that will stimulate their minds and help them grow? Well, we can help…

The Future of Healthcare with Ellen DaSilva Founder of Summer Health

“Get honest and direct feedback. So if something is not working, something’s not landing, you’re getting no’s from people, and you’re trying to understand why, absorb what the feedback is, but be true to yourself because people want to invest in honesty. People want to invest in authenticity.” – Ellen DaSilva Ellen DaSilva is the…

BONUS EPISODE: Entreprenistas IN Fertility- Navigating Infertility during the holidays

“This is no small thing. It’s okay to not be okay. Talk to your team about it.” Hey, everyone, it’s Stephanie here! Whether you’re simply family planning, or you’re experiencing infertility challenges, something that I learned firsthand through my battle with infertility, is how important it is to have the knowledge and information needed to…

Building Credibility Around Your Business with Adria Marshall

“I really didn’t want to start my own brand. I just wanted products that worked…So it’s just solving this puzzle, which is great as an entrepreneur, because that’s what it is every day – solving a new mystery.” – Adria Marshall Adria Marshall is the founder of Ecoslay, a plant-based hair-care product brand for textured hair…

Mayeluz Navarro of Blue Diamond Photography & Videography on Starting a Biz That Inspires Women

Hello Mayeluz! Please share a brief introduction about yourself and your business: My name is Mayeluz Navarro and I am the proud owner of Blue Diamond Photography & Videography. I specialize in celebrity-style personal branding, glam portraits, and boudoir photoshoots for real women. I love helping women elevate their brand, celebrate life, and raise their…