Samantha Wasser of by CHLOE – Because of Passion
November 26, 2018
Podcast: Play in new window | Download (Duration: 52:02 — 47.7MB)
Delivering on a social media strategy and a thoughtful marketing plan as part of the DNA of launching a business from the beginning, finding people who roll with punches matters, the art of winning with a small team, the impact of making yourself valuable, and persevering in spite of tough personal challenges… Samantha Wasser, Restaurateur and Founder of by CHLOE, & Co-Founder of DEZ and The Sosta, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success, along with a surprise and a brainstorm. In this episode:- Getting into the food world
- Spending a lot of free time in restarants with friends, inspiring to go into the business
- Building by CHLOE for 3+ years
- Studied sociology/psychology in college
- The 2009 job market was tough, Samantha worked for a year wthout pay to get her foot in the door
- Samantha on how she only wanted to work with her father in restaurants if she could create her own brands
- How she has created an “Instagram dream”, everything so thought-out in appearance and function
- How Samantha was excited for vegan restaurants because of her impending wedding then she decided to create a vegan restaurant that was approachable and felt like you really belong
- Instagram feed vs. stories
- Using stories to connect with customers and engage users
- Cookies and pastries are so instagrammable
- CBD-infused by CHLOE sweets
- Sourcing CBD oil
- A kind of traveling pop-up plus a dozen locations
- Managing so many business priorities
- Finding the right partners
- You figure it out, all encompassing, you will find the tme when something is meaningful for you
- How the business recently took on outside funding for first time
- Growing the team, identifying the right employees, building culture with experiences, being a fun boss
- A typical day for Samantha
- How Samantha doesn’t want to be a boss that is unavailable or at a distance
- The importance of an open office environment
- Focusing on best skills with the immediate team
- Mistakes that have been made
- Kombucha
- Samantha’s fertility journey while running business, putting yourself first when it matters so much
- The emotional impact of miscarriages and how it created a lack of openness, how that changed with IVF
- Pilates and yoga a part of game-changing routine
- Maternity leave for an entreprenista?
- A brainstorm for a new restaurant idea