Carin Luna-Ostaseski Headshot

Persistence and Spirits with Carin Luna-Ostaseski of SIA Scotch Whiskey

July 16, 2021

Podcast: Play in new window | Download (Duration: 52:04 — 76.3MB)

When Carin Luna-Ostaseski discovered the world of scotch, she realized it was full of preconceived notions and decided she wanted to create an inclusive brand that changed people’s opinions about it. She built SIA focusing on creating a flavor profile that was unique and destructive, and she hit the ground running with grit, the determination to make an impact, and a successful Kickstarter campaign.

Today, Carin looks back on her journey and shares the biggest lessons she’s learned over the years, as well as exciting news about the launch of The Entrepreneurial Spirit Fund by SIA Scotch, a $250,000 grant program in partnership with Hello Alice to support entrepreneurs of color. Carin shares how she pivoted from being a graphic designer for twenty years to launching her own brand, as well as her experience getting into the scotch industry and the power of networking. She talks about how she created a unique flavor profile that so many love, and she shares everything you need to know about launching a Kickstarter.

“Each no [is] almost like a checkpoint to make you decide: is this important to me? How badly do I want this? Is this gonna stop me, or is this gonna motivate me to keep going?”

– Carin Luna-Ostaseski

This week on SocialFly’s Entreprenista Podcast:

  • Making the leap from a steady job into the unknown
  • Recommendations for starting a spirits company
  • The power of persistence in the face of rejection
  • Launching a Kickstarter
  • The Entrepreneurial Spirit Fund

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