Dani Beckerman of Jars by Dani – From Sharing to Selling

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A desserts-in-a-jar business so successful that major fashion events have made them a must, and actually started on Instagram by a 22 year-old  founder without a formal business education who just wanted to share her love for baking… Dani Beckerman, Founder/CEO of Jars by Dani (layers of decadent desserts delivered in a simple fashion: a Mason jar), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode:

• How Dani started her company via her personal Instagram account
• Starting a business on your own with no formal education
• How Dani’s recipes and presentation have evolved since the beginning
• The importance of collaboration and keeping ideas fresh
• The way quickly escalating demand for Dani’s baking forced her to learn to scale her business up
• Using Instagram as a way to network and find early employees
• The process of developing a way to sell to customers, from hand delivering to selling via a dedicated web store nationwide
• Turning a chance meeting into a relationship with the fashion industry
• The importance of personal-based branding
• Developing sales and the decision to focus on DTC instead of brick and mortar sales
• Doing PR without an agency
• Learning to handle the holiday season rush
• Dani’s transition from being a sole proprietor to building and managing a growing business
• Keeping employees and collaborators close and nurturing a family environment
• Navigating the process of acquiring investors
• And, a One Minute Brainstorm for the next big idea for Jars by Dani!