From an Idea to a Successful Business with Crystal Etienne

Crystal Etienne is a black female businesswoman and founder of Ruby Love: a femtech company that supports women living their best lives, even while on their period. She was relentless in pursuit of creating period-proof underwear and apparel that should never stop women from doing, being and going. She bootstrapped Ruby Love (formerly known as PantyProp) with an initial investment of $25,000 and launched on December 5, 2015. She set her mind on helping women and making her dream come true, and that incredible ride isn’t over yet—just like the women who use her products, she will never stop doing, being, and going. 

Today, Crystal joins us to talk about how she bootstrapped her business from an idea she got while watching TV. She talks about the initial steps she had to research and learn to make her product a reality. She explains why paid advertising was vital to her online business, and why she wishes she started paid to advertise sooner. She stresses the importance of having a proper work/life balance and how work can be put off until the next day. 

“You can’t have a million-dollar business with a minimum wage mindset.”

This week on SocialFly’s Entreprenista Podcast:

• Crystal’s “aha moment” that inspired her to start her business
• How SEO and paid advertising help grow businesses
• Why a business needs to rebrand for an international audience
• The difficulties of raising capital
• Building a community around topics that people are uncomfortable discussing
• Promoting a work/life balance as the CEO
• Realizing that you cannot do everything yourself

Connect with Crystal

• Ruby Love Website
• Ruby Love Instagram
• Crystal’s Twitter
• Crystal’s Instagram

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