Carrie’s career path is quite the story: she started in product management and stayed in that for over a decade before switching to marketing and falling in love. After she had been with Copper for a couple years as CMO, she was offered the CEO position and almost turned it down, but she didn’t. Now she’s living and loving what she’s doing.
Today, we sit down with Carrie Shaw, CEO of Copper, an all-in-one CRM tool that we use religiously at Entreprenista. She shares how her background led her to Copper, how she built and facilitates her remote team, how it felt to become CEO, and so much more.
“I got a call from a recruiter and I hopped on the phone with her and she tells me about this opportunity. ‘Oh, it's a great company. It's based in San Francisco, this, that, and the other thing.’ She said ‘it's in the CRM space.’ ‘Oh, great. Who is it?’ She said ‘I'm sure you've never heard of it. It's Copper.’ I said, ‘Not only have I heard of it, I love it. It's just amazing. It's such a great app.’ And so I thought to myself, ‘Wow, this is a product I could really get behind.’” - Carrie Shaw
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Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- Carrie shares how her background led her to Copper 0:28
- Carries tells us what she’s learned in the past 10 years 7:54
- Carrie explains what a CRM is 12:38
- Carrie explains how she started working at Copper 15:27
- Carrie shares how she built her team remotely 19:50
- Carrie talks about the things that don’t work for remote teams 26:47
- Carrie shares what it was like going from CMO to CEO 30:02
- Rapid fire questions 37:13
- Carrie discusses how Copper stands out 39:56
- What being an Entreprenista means to Carrie 42:44