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“I think that my favorite thing about numbers is that, to me, they are a language to decode, and the most beautiful language because it's the language of truth.”
In today’s episode, Carlyn and Richelle speak with Melissa Armstrong, founder of SteadyHand Accounting and Advisory. Melissa has managed more than $500 million in corporate revenue over a 21 year career, and is passionate about helping women entrepreneurs decode their finances and build sustainable growth.
Throughout the episode, Melissa shares her journey, from initially rejecting and then finding passion for the family trade, to how she evolved her career into a platform to empower other entrepreneurs.
Through her empathetic approach, Melissa provides actionable insights, ensuring women entrepreneurs feel equipped to take control of their financial narratives.
Tune in to hear about the value of numbers, their innate honesty, and how Melissa uses them to help entrepreneurs just like yourself.
What we talked about:
How Melissa Discovered Her Mission [3:00]
When is the Right Time to Leave Your Corporate Position [7:45]
What Financial Blind Spots Are Common in Women-led Startups? [16:00]
How Melissa Strategically Grows Business [22:00]
Connect with Melissa:
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Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.
Guests
Melissa Armstrong
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle Pena
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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