A happy accident on a 21st birthday and an old Hollywood secret inspired a booming beauty business, the importance of a balanced team and open dialogue, why it is crucial to learn from customer feedback, and the challenges and rewards of running a business with your life partner.Rachel Katzman, Founder/CEO of Cuvée Beauty (champagne-inspired/infused haircare line), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.In this episode:
Hosts
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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Highlights
- How a happy accident on Rachel’s 21st Birthday and old Hollywood secrets led to a booming business
- Starting a beauty product band from scratch
- Learning on the job while building a business
- Differentiating a product in a well established industry by focusing on the consumer
- Finding business partners as a small upcoming brand
- Growing up in an entrepreneurial family and starting a business without a formal education
- Working through discouragement and insecurity to find success
- Learning on the job while building a business
- The importance of building a balanced team
- Why this is the time of the indie beauty brand
- How personal experiences shaped Rachel’s focus on hair health and investments in clinical trials
- Prioritizing the product before focusing on marketing and social presence
- The importance of having an open dialogue and learning from customer feedback
- Managing two business, one on your own and one with your partner
- The good and bad of running a business with your life partner
- The challenge of keeping your personal and private lives separate
- How being a problem solver helps push your business and products to the next level
- And a 1 Minute Brainstorm for Cuvée’s next marketing plan and products!