“You really have to learn to think about who's listening. Ask yourself, 'what is the takeaway for the person listening?' Why does that matter?' And if you can't think of that, then you don't need to talk about it.”
When Patrice Poltzer first started joining podcasts as a guest, she was very excited and very nervous… but she quickly realized how that honest energy could benefit her by showing her humanity. Today, Patrice is a storytelling and personal brand expert and the founder of Patrice Poltzer Creative, with more than a decade of experience transforming stories into engaging video content for top media and social platforms. An award winning journalist and former Emmy nominated Today Show producer, Patrice founded her agency in 2016. Her team, composed of former journalists, specializes in crafting compelling video narratives and strategies for businesses of all sizes. Her mission is to empower brands by harnessing the power of storytelling to enhance their impact, foster deeper audience connections, and drive increased sales and awareness through expertly produced video content. Tune in and hear our conversation with Patrice about telling your story in a way that makes an impact, how to be authentic and vulnerable in an interview, and keeping your audience engaged longer.
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Hosts
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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Highlights
- How to make an impact out of the gate as a podcast guest 05:15
- What to focus on to make your story impactful 09:45
- 99% of the people listening to a podcast won’t know the guest—they’re there for the topic 13:17
- Leveraging your own personal story 18:16
- Limiting the amount of time that you talk about yourself as a guest 26:12