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How do you take the momentum of a more than century-old iconic brand and keep it current for a new generation, while staying true to what makes it part of the fabric of our culture?That’s the charge of special guest Mishka Pitter-Arnand, VP of Brand and Product Marketing for the Girl Scouts of the USA. This isn’t just about brand -- or marketing. It is about leading the messaging of an organization that can inspire countless future Entreprenistas. This episode was recorded in front of a live audience at the Incite Group Brand Marketing and Digital Summit in New York.
Guests
Mishka Pitter-Armand
VP of Brand and Product Marketing for the Girl Scouts of the USA
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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