“Be the person that you want to be, now. That applies for your business too. If you want to see a million-dollar year next year, or maybe you only want to see $100,000 year next year, you're only going to get that by making sure that you understand where you are now and where you were so that you can project where you're going to go.” - Christina Vanacore
Have you felt like you're throwing spaghetti at the wall, trying to find the right business strategy that’s best suited for your product line? Well, on today’s episode of Startups in Stilettos, Carlyn goes solo with the product doula Christina Vanacore. Also the Host of The Product Doula Presents Podcast, Christina shares her expertise as a certified launch and business strategist exclusively for female product-based business owners. Christina specializes in coordinating the logistics of bringing products to market and helping founders thrive in business after the launch phase, with over 20 years of experience working in corporate America and her passion for the DTC and E-commerce space. She streamlines business journeys from concept to market success and provides tailored strategies to keep your business flourishing. If you have a product-based business, you will not want to miss this episode packed with valuable market insight and knowledge into the trends that will best help you plan and strategize for the upcoming quarter! Hear how you can use your numbers to account for future growth and be intentional with where you’re placing your time, as well as energy and resources. We know you’ve got none to waste, so tune in today!
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Hosts
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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Highlights
- Growing operations + Maintaining profitability
- Manufacturing + distribution strategies
- Knowing where to systemize + when to outsource
- Being the person you want to be now + combating imposter syndrome
- Using KPIs and market research trends to project where you can take your business
- Selling yourself + getting over the fear of talking about yourself
- The beauty of working with coaches, mentors, and strategists
- Building a community around a brand