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FabFitFunis more than a seasonal subscription box with a curated mix of fabulous beauty, wellness, fashion, fitness, home, or tech items that's delivered four times per year. Katie Rosen Kitchens, Co-founder ofFabFitFun, has led its evolution into a female-focused media brand into a true media brand delivering happiness and well being, while still thinking of the company as "a scrappy startup”. Katie joins Socialfly co-founders Stephanie Cartin and Courtney Spritzer for a conversation about growing her business and her career, and describing her journey to success, including: howFabFitFunleveraged existing newsletter readers to create an instant customer base; why the company’s #1 core value is “Member is Queen”; alook at how you divide roles between three cofounders; why the FabFitFun box is actually a marketing platform for CPG brands; anear disastrous packing error that resulted in a big loss but important learnings; why the company launched community forums; an influencer strategy that was from the beginning unique and outside the beauty “box”; and a look at imposter syndrome and letting go of anxiety and perfection. Plus, a surprise! On Instagram @fabfitfun
Guests
Katie Rosen
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is an accomplished entrepreneur, investor, podcast host, and advocate for women founders. As Co-Founder and CEO of Socialfly, a social-first digital agency launched in 2012 and acquired in 2024, she has helped shape the industry with innovative strategies. She co-founded the Entreprenista League, a community for women founders, offering essential resources and support for all stages of business growth. Courtney’s entrepreneurial journey and business insights have been highlighted in top publications like Entrepreneur.com, Bloomberg, and Forbes.
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